Crystal Light Answers Decades-Long Call from Fans with First-of-Its-Kind Vodka Refreshers

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Crystal Light Answers Decades-Long Call from Fans with First-of-Its-Kind Vodka Refreshers

2025-03-04 19:02 Last Updated At：19:21

CHICAGO--(BUSINESS WIRE)--Mar 4, 2025--

Nearly one-in-five Crystal Light fans use the product as a mixer for their cocktails 1, proving it’s no secret that the signature zero-sugar refreshment has been a trusted mixer for decades. As demand for lighter, lower-calorie cocktails continues to grow, the beloved powdered beverage brand is now doing the mixing for you with the launch of Crystal Light Vodka Refreshers. Delivering the crisp flavor the brand is known for, Crystal Light Vodka Refreshers are the lowest-calorie ready-to-drink cocktail on the market, offering a refreshing alternative to hard seltzers and traditional vodka sodas.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250304438236/en/

Crystal Light Vodka Refreshers are a 77-calorie, zero-sugar beverage crafted with the delicious blend of Crystal Light’s signature flavors, triple-filtered vodka, and light carbonation. Launching with two fan-favorite flavors - Wild Strawberry and Lemonade - each Vodka Refresher is developed to deliver a lightly fizzy beverage perfect for any occasion.

“With tens of millions of social media videos showcasing creative ways to mix Crystal Light into cocktails, creating a delicious lower-calorie vodka refresher was a natural step for us,” said Jeremy Kross, Director of Beverage Mixes at The Kraft Heinz Company. “We’re bringing fans a ready-to-drink version in a new format – now with a light, refreshing twist– offering the same signature flavors they know and love.

Crystal Light Vodka Refreshers aim to revolutionize the hard seltzer category as consumers seek lighter, lower-alcohol cocktails that don’t compromise on taste. In fact, nearly 40 percent of hard seltzer drinkers prefer lower-alcohol options (under four percent ABV). As the first powdered beverage brand to enter the hard seltzer aisle, Crystal Light is set to deliver with an alcohol by volume (ABV) of 3.8%, and zero sugar. Crystal Light Vodka Refreshers reinforce the brand’s commitment to meeting evolving consumer preferences for modern drinking occasions.

Crystal Light Vodka Refreshers will hit shelves this month at select retailers in the Northeast U.S. region in a convenient four-pack for $9.99, with plans for a larger expansion, new flavors and multipack options in 2026.

1Source: KHC Beverage Mix Quarterly Consumption Tracker, Quantilope, Q3 2024

ABOUT THE KRAFT HEINZ COMPANY

We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let's Make Life Delicious . Consumers are at the center of everything we do. With 2024 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we're dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn.

ABOUT BARREL ONE

Barrel One Collective is the result of a groundbreaking merger between two of New England’s craft beer pioneers, Mass. Bay Brewing Company and FinestKind Brewing LLC. With a combined production volume of nearly 165,000 barrels, it is the largest craft beer producer in New England and the 14th largest in the U.S. The Collective unites 14 iconic brands, including Crystal Light, Harpoon, Smuttynose, Long Trail, and UFO, and operates eight brewery-taprooms across four states—Massachusetts, New Hampshire, New York, and Vermont. Committed to quality, innovation, and community, Barrel One Collective aims to push the boundaries of craft beverage experiences while honoring its rich heritage of craftsmanship.

https://www.barrelonecollective.com/

The Latest: Pakistan says India fired missiles at air bases inside the country and Pakistan responds

2025-05-10 10:09 Last Updated At：10:10

State-run Pakistan Television said Saturday that retaliatory attacks are underway after India fired missiles at three air bases inside Pakistan. It did not give details, and it was unclear which military locations in India were being targeted.

“Multiple locations in India are being targeted in the retaliatory attacks,” the state-run media reported.

India fired missiles at three air bases inside Pakistan but most of the missiles were intercepted, Pakistan’s army spokesman said Saturday. It’s the latest escalation in a conflict triggered by a gun massacre last month that India blames Pakistan for.

Here is the latest:

Hours before Pakistan’s claim of India launching missiles into its territories to target airbases, Indian Prime Minister Narendra Modi held a meeting with top security officials, including defense minister Rajnath Singh, national security adviser Ajit Doval and the chiefs of the army, navy and air force.

A video released by Modi’s office overnight showed one of the Indian military officials taking notes of the discussion. The video did not include sound.

Pakistan has shut down every airport for all flight operations, according to the country's civil aviation authority.

In a statement, it said the decision to close Pakistan’s airspace for all flights was made because of the developing situation following the attacks made by India.

Explosions were heard from areas that have military bases, said Shesh Paul Vaid, a former top police official for Indian-controlled Kashmir and a resident of Jammu. He added that it appeared army sites were being targeted.

There was no immediate comment from India’s defense and foreign ministry and its armed forces.

Despite the Indian attacks, life in Pakistan’s major cities remained normal on Saturday morning.

As soon as people learned that Pakistan had carried out a retaliatory strike against India, residents of major cities across Pakistan were seen raising slogans in support of the country's armed forces.

“Thank God we have finally responded to Indian aggression,” said Muhammad Ashraf, 28, who had come to Lahore’s Anarkali Bazaar for an early morning breakfast.

In the city of Multan, Punjab, Muhammad Rizwan said that the Pakistani armed forces had won the hearts of the entire nation by taking strong action against India. “The entire Pakistani nation is united against Indian aggression,” the young man said.

“My family and I are always ready to shed our blood for Pakistan and its armed forces,” he added.

Saudi Arabia’s junior foreign affairs minister Adel bin Ahmed Al-Jubeir met senior officials in India and Pakistan this week as part of the Kingdom’s efforts to defuse ongoing tensions between the nuclear-armed rivals.

In a statement issued Saturday on the social media platform X, the foreign ministry of Saudi Arabia said that during the visit it essentially called for “de-escalation, ending ongoing military confrontations, and resolving all disputes through dialogue and diplomatic channels.”

Blasts and gunfire were heard in the northwest Pakistani city of Peshawar on Saturday morning.

A security official said a local air base had activated its defense system to take down a drone. The official spoke on condition of anonymity because they were not authorized to talk to the media.

The official did not give further details, including the number of drones or if they were Indian.

— Contributed by Riazat Butt

Srinagar resident Mohammed Yasin said he heard at least two explosions.

“Our home shook and windows rattled,” he said.

The explosions on Saturday were heard in the disputed region’s two big cities of Srinagar and Jammu, and the garrison town of Udhampur.

“Explosions that we are hearing today are different from the ones we heard the last two nights during drone attacks,” said Sheesh Paul Vaid, the region’s former top police official and a resident of Jammu. “It looks like a war here.”

The Group of Seven nations, or G7, has urged “maximum restraint” from both India and Pakistan as hostilities flared.

“Further military escalation poses a serious threat to regional stability. We are deeply concerned for the safety of civilians on both sides,” a statement by Canada on behalf of G7 foreign ministers said Friday.

“We call for immediate de-escalation and encourage both countries to engage in direct dialogue towards a peaceful outcome,” the statement said.

The Indian army said in a statement late Friday that drones were sighted in 26 locations in Indian states bordering Pakistan and in Indian-controlled Kashmir, including region’s Srinagar main city.

It said the drones were tracked and engaged.

“The situation is under close and constant watch, and prompt action is being taken wherever necessary,” the statement said.

Syed Mohammad Ali, a defense analyst, says Pakistan launched retaliatory strikes after exercising maximum restraint.

He said Pakistan is using its ballistic missiles to hit those Indian military facilities from where India launched the latest attacks on Pakistan.

“The world knows that Pakistan exercised maximum restraint. We gave diplomacy a chance when friendly countries made efforts to defuse the situation, but India kept on indulging in aggression,” he said.