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Sonrava Health Appoints Preet Takkar as Chief Executive Officer

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Sonrava Health Appoints Preet Takkar as Chief Executive Officer
News

News

Sonrava Health Appoints Preet Takkar as Chief Executive Officer

2025-03-10 20:30 Last Updated At:20:41

ORANGE, Calif.--(BUSINESS WIRE)--Mar 10, 2025--

Sonrava Health, a national leader in oral health care, announced today that Preet Takkar, President and Chief Operating Officer has been appointed Chief Executive Officer and a member of the Board of Directors. Mr. Takkar brings deep industry expertise and a proven track record of operational leadership.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250310205798/en/

Mr. Takkar rejoined Sonrava Health in October of 2024 after serving as Chief Operating Officer of Upstream Rehabilitation, a leading national provider of outpatient physical and occupational therapy services. Prior to his time at Upstream Rehabilitation, Mr. Takkar worked at Sonrava Health from 2015 to 2022, serving as Senior Vice President of Revenue Cycle Management, Chief Information Officer, and Chief Operating Officer. He brings a strong commitment to Sonrava Health’s mission, deep familiarity with the organization, over two decades of dental experience and broad functional expertise as he takes the helm of the organization.

"On behalf of the Sonrava Board of Directors, I am pleased to announce that Preet Takkar has been appointed CEO of Sonrava Health. He has a deep understanding of the dental industry and the needs of Sonrava’s patients,” commented Bert Notini a member of Sonrava Health’s Board of Directors. “Having spent over 25 years in the Dental Services industry, Preet is well prepared to lead the Company as it works continually to improve access to care, while leveraging emerging technologies to improve patient experiences.”

"I am honored and excited to step into the CEO role at Sonrava Health. We have a unique opportunity to build on the 120-year mission-focused legacy of the organization and continue the important work of expanding access to high-quality dental care,” said Preet Takkar. “I look forward to leading this exceptional team as we enter the next phase of growth for the organization and most importantly, continue to address the oral healthcare needs of patients and communities across the country."

About Sonrava Health: Sonrava Health is a national leader in dental care, uniting a diverse family of brands and independent dentists dedicated to high-quality, affordable, and innovative care. With over 500 dental practices, the organization expands access to dental care, offering a wide range of specialty services, including orthodontics, implants, periodontics, oral surgery and pediatric dentistry creating a convenient, full service “Dental Home” to improve oral health and overall well-being for communities nationwide.

Bringing together a broad mix of providers and payors, Sonrava Health includes trusted brands like Western Dental & Orthodontics, Brident Dental & Orthodontics, DentalWorks, and more — united in a mission of quality, access, and innovation in care.

Preet Takkar named Chief Executive Officer of Sonrava Health (Photo: Business Wire)

Preet Takkar named Chief Executive Officer of Sonrava Health (Photo: Business Wire)

KALAAT M'GOUNA, Morocco (AP) — Mild temperatures, steady sunlight and low humidity make the fields around the mountain town of Kalaat M’Gouna a perfect cradle for growing its signature flower: the Damask rose. Abundant precipitation and several desert downpours this year have bestowed Morocco with an exceptional yield of the flower, used for rosewater and rose oil. Pink and pungent, the roses are set to come in at 4,800 tons this year, a bloom far beyond the 2020-2023 average, according to the Regional Office for Agricultural Development, in nearby Ouarzazate.

The small town in the High Atlas mountains comes to life each year during the International Rose Festival, now in its 60th year. From the rose-shaped monuments at Kalaat M’Gouna’s entrances to the Pepto Bismol pink taxis, nearly everything here adheres to the theme.

A taxi drives past a roundabout during the annual Rose Festival in Kalaat M'Gouna, Morocco, Monday, May 5, 2025. (AP Photo/Mosa'ab Elshamy)

A taxi drives past a roundabout during the annual Rose Festival in Kalaat M'Gouna, Morocco, Monday, May 5, 2025. (AP Photo/Mosa'ab Elshamy)

Girls enjoy a ride at a fun fair during the annual Rose Festival in Kalaat M'Gouna, Morocco, Tuesday, May 6, 2025. (AP Photo/Mosa'ab Elshamy)

Girls enjoy a ride at a fun fair during the annual Rose Festival in Kalaat M'Gouna, Morocco, Tuesday, May 6, 2025. (AP Photo/Mosa'ab Elshamy)

Traditional dancers join a parade during the annual Rose Festival in Kalaat M'Gouna, Morocco, Wednesday, May 7, 2025. (AP Photo/Mosa'ab Elshamy)

Traditional dancers join a parade during the annual Rose Festival in Kalaat M'Gouna, Morocco, Wednesday, May 7, 2025. (AP Photo/Mosa'ab Elshamy)

Roses are dried on a rooftop during the annual Rose Festival in Kalaat M'Gouna, Morocco, Tuesday, May 6, 2025. (AP Photo/Mosa'ab Elshamy)

Roses are dried on a rooftop during the annual Rose Festival in Kalaat M'Gouna, Morocco, Tuesday, May 6, 2025. (AP Photo/Mosa'ab Elshamy)

The winner of the Miss Rose beauty pageant joins a parade during the annual Rose Festival in Kalaat M'Gouna, Morocco, Monday, May 5, 2025. (AP Photo/Mosa'ab Elshamy)

The winner of the Miss Rose beauty pageant joins a parade during the annual Rose Festival in Kalaat M'Gouna, Morocco, Monday, May 5, 2025. (AP Photo/Mosa'ab Elshamy)

Rose products are on display during the annual Rose Festival in Kalaat M'Gouna, Morocco, Tuesday, May 6, 2025. (AP Photo/Mosa'ab Elshamy)

Rose products are on display during the annual Rose Festival in Kalaat M'Gouna, Morocco, Tuesday, May 6, 2025. (AP Photo/Mosa'ab Elshamy)

Workers at a women cooperative that produces rose based products sort out harvested roses, in Kalaat M'Gouna, Morocco, Tuesday, May 6, 2025. (AP Photo/Mosa'ab Elshamy)

Workers at a women cooperative that produces rose based products sort out harvested roses, in Kalaat M'Gouna, Morocco, Tuesday, May 6, 2025. (AP Photo/Mosa'ab Elshamy)

Winners of the Miss Rose beauty pageant join a parade during the annual Rose Festival in Kalaat M'Gouna, Morocco, Wednesday, May 7, 2025. (AP Photo/Mosa'ab Elshamy)

Winners of the Miss Rose beauty pageant join a parade during the annual Rose Festival in Kalaat M'Gouna, Morocco, Wednesday, May 7, 2025. (AP Photo/Mosa'ab Elshamy)

Girls take part in a beauty pageant during the annual Rose Festival in Kalaat M'Gouna, Morocco, Monday, May 5, 2025. (AP Photo/Mosa'ab Elshamy)

Girls take part in a beauty pageant during the annual Rose Festival in Kalaat M'Gouna, Morocco, Monday, May 5, 2025. (AP Photo/Mosa'ab Elshamy)

A view of the Middle Atlas town Kalaat M'Gouna where the annual Rose Festival takes place, Morocco, Tuesday, May 6, 2025. (AP Photo/Mosa'ab Elshamy)

A view of the Middle Atlas town Kalaat M'Gouna where the annual Rose Festival takes place, Morocco, Tuesday, May 6, 2025. (AP Photo/Mosa'ab Elshamy)

Winners of the Miss Rose beauty pageant salute the crowds during the annual Rose Festival in Kalaat M'Gouna, Morocco, Monday, May 5, 2025. (AP Photo/Mosa'ab Elshamy)

Winners of the Miss Rose beauty pageant salute the crowds during the annual Rose Festival in Kalaat M'Gouna, Morocco, Monday, May 5, 2025. (AP Photo/Mosa'ab Elshamy)

Harvested roses are placed before they're boiled to produce rose products during the annual Rose Festival in Kalaat M'Gouna, Morocco, Wednesday, May 7, 2025. (AP Photo/Mosa'ab Elshamy)

Harvested roses are placed before they're boiled to produce rose products during the annual Rose Festival in Kalaat M'Gouna, Morocco, Wednesday, May 7, 2025. (AP Photo/Mosa'ab Elshamy)

A worker places roses in a copper tin before they're boiled to produce rose products, in Kalaat M'Gouna, Morocco, Wednesday, May 7, 2025. (AP Photo/Mosa'ab Elshamy)

A worker places roses in a copper tin before they're boiled to produce rose products, in Kalaat M'Gouna, Morocco, Wednesday, May 7, 2025. (AP Photo/Mosa'ab Elshamy)

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