Skip to Content Facebook Feature Image

Europe Becomes a New Strategic Hub for ChangAn Automobile's "Vast Ocean Plan" as Global Growth Accelerates

Business

Europe Becomes a New Strategic Hub for ChangAn Automobile's "Vast Ocean Plan" as Global Growth Accelerates
Business

Business

Europe Becomes a New Strategic Hub for ChangAn Automobile's "Vast Ocean Plan" as Global Growth Accelerates

2025-03-24 20:00 Last Updated At:20:15

Review of the Globalization Journey of the Vast Ocean Plan

MUNICH, March 24, 2025 /PRNewswire/ -- ChangAn Automobile ("ChangAn" or "the Company"), an intelligent low-carbon mobility technology company, launched its CHANG-AN, DEEPAL, and AVATR brands in Europe on March 21 in Germany, coinciding with the 50th anniversary of China-EU diplomatic relations, marking a new phase in its Vast Ocean Plan. The Company's Dubhe Plan 2.0 and global R&D system aim to enhance technological competitiveness, while reinforcing its innovation in intelligent mobility while reinforcing its presence in Europe and accelerating its localisation strategy.

Since the launch of the Vast Ocean Plan in April 2023, ChangAn's global strategy has shifted gears. The Company has expanded its international influence through a series of key milestones. The Company held a Southeast Asian brand launch in November 2023, followed by Latin American and Middle East-Africa launches in mid-2024. In September 2024, it established a German subsidiary to strengthen its European presence.

ChangAn operates multiple production bases across China and Asia-Pacific, with a global R&D presence spanning 10 countries and a team of 18,000 experts. Its extensive network of branches, factories, dealerships, and service personnel supports its international growth and collaboration efforts.

As a result of these efforts, ChangAn's overseas sales have experienced remarkable growth. In 2024, the Company's international sales reached 536,196 vehicles, up 49.6% year over year, with January 2025 sales totalling 62,016, a 10% increase.

ChangAn entered the European market in 2003, establishing the ChangAn European Design Center to integrate global design trends and enhance its international R&D capabilities. With an integrated system covering research, production, and sales, the Company has built strong brand trust. Its European presence boosts R&D capabilities and helps meet local market needs, with technical centres playing a key role in innovation and utilising Europe's advanced automotive expertise.

Entering 2025, ChangAn remains committed to its long-termism and localisation-driven strategy, focusing on sustainable growth and deeper market integration. Expanding into Europe allows ChangAn to meet strict industry standards and build consumer trust. The Company is enhancing local production and supply chain efficiency while introducing region-specific models to cater to diverse markets.

As ChangAn expands globally, it remains committed to safety through rigorous testing and compliance with international standards. The DEEPAL S07's five-star Euro NCAP rating in late 2023 highlights its dedication to quality and safety. The Company also enforces ISO 45001 Occupational Health and Safety Management System, ensuring a secure operational environment as it strengthens its presence in Europe and beyond.

"ChangAn is an open and collaborative company driven by a clear mission: to lead sustainable mobility and benefit human life," Zhu Huarong, Chairman of ChangAn Automobile, said. "Along the way, we've consistently learned from Europe – a hub of innovation and home to some of the world's leading automotive companies. "

Together with global partners, the Company strives to deepen collaborative innovation and build ChangAn into a world-class brand in the automotive industry.

About ChangAn Automobile

ChangAn is an intelligent low-carbon mobility technology company with an international design team of over 915 experts from 31 countries, diverse brands such as CHANG-AN, DEEPAL, AVATR, and joint ventures ChangAn Ford, ChangAn Mazda and JMC. ChangAn Automobile has a strong product breadth and diversity that includes passenger vehicles, pick-ups, and light commercial vehicles. With stronger capabilities and industrial upgrading driven by technology innovation, ChangAn Automobile is committed to sustainable mobility innovation on the road to becoming a world-class auto brand.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Europe Becomes a New Strategic Hub for ChangAn Automobile's "Vast Ocean Plan" as Global Growth Accelerates

Europe Becomes a New Strategic Hub for ChangAn Automobile's "Vast Ocean Plan" as Global Growth Accelerates

Europe Becomes a New Strategic Hub for ChangAn Automobile's "Vast Ocean Plan" as Global Growth Accelerates

Europe Becomes a New Strategic Hub for ChangAn Automobile's "Vast Ocean Plan" as Global Growth Accelerates

CLARK, N.J., March 26, 2025 /PRNewswire/ -- GEP®, a leading provider of AI-powered procurement and supply chain software for Fortune 500 and Global 2000 enterprises worldwide, today announced that Gartner has positioned GEP SOFTWARE as a Leader in the 2025 Magic Quadrant for Source-to-Pay (S2P) Suites. This evaluation was based on specific criteria analyzing the company's overall "Completeness of Vision" and "Ability to Execute." Click HERE to download your complimentary copy of 2025 Gartner Magic Quadrant for S2P Suites and learn more about why GEP is named a Leader.

"We believe, Gartner recognizing us as a Leader in this year's Magic Quadrant underscores the transformative impact of our AI solutions in simplifying our customers' procurement and supply chain operations, since transactions are increasingly executed by non-procurement users," said Santosh Nair, GEP's chief product officer. "With GEP Quantumâ„¢ we are pushing the boundaries of AI-driven automation and intelligence, empowering enterprises to drive efficiency, resilience, and strategic value at scale."

GEP SOFTWARE encompasses GEP SMARTâ„¢, named the world's best procurement software for the second year in a row, GEP NEXXEâ„¢, the next-generation cloud-native supply chain unified platform, and GEP GREENâ„¢ to measure and advance sustainability. GEP SOFTWARE is powered by GEP QUANTUMâ„¢, the industry's leading AI-first, low-code platform.

A Gartner Magic Quadrant is a culmination of research in a specific market, giving you a wide-angle view of the relative positions of the market's competitors. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries, and Niche Players. The research enables businesses to align market analysis with their unique business and technology needs.

About GEP SOFTWAREâ„¢

GEP SOFTWARE provides AI-powered digital procurement and supply chain platforms that help global enterprises become more agile, resilient, competitive and profitable. With beautifully rendered interfaces and flexible workflows, GEP provides users fresh, intuitive digital workspaces that yield extraordinary levels of user adoption and meaningful gains in team and personal productivity. GEP products capitalize on machine learning and cognitive computing, advanced data and semantic technologies, IoT, mobile and cloud technologies, and are designed to incorporate continual innovations in technology. GEP's software integrates quickly and easily with third-party and legacy systems, such as SAP, Oracle and all other major ERP and F&A software. And with superb support and service, GEP is an industry leader in customer satisfaction and loyalty. GEP's cloud-native software and digital business platforms consistently win awards and recognition from industry analysts, research firms and media outlets, including Forrester, IDC, Procurement Leaders and Spend Matters. GEP SOFTWARE is part of Clark, NJ-based GEP — the world's leading provider of AI-powered procurement and supply chain software, strategy and managed services. To learn more, visit www.gepsoftware.com.

Gartner disclaimer

Gartner Magic Quadrant for Source-to-Pay Suites, 24 March 2025 
Authored by: Micky Keck, Kaitlynn Sommers, Balaji Abbabatulla, Cian Curtin, Lynne Phelan, Chaithanya Paradarami, Martin Shreffle

 

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved.

 

Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Media Contact

Derek Creevey
Director, Public Relations
GEP
Phone: +1 732-382-6565
Email: derek.creevey@gep.com

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

GEP PLACED IN THE LEADERS QUADRANT IN GARTNER® 2025 MAGIC QUADRANT™ FOR SOURCE-TO-PAY SUITES

GEP PLACED IN THE LEADERS QUADRANT IN GARTNER® 2025 MAGIC QUADRANT™ FOR SOURCE-TO-PAY SUITES

Recommended Articles
Hot · Posts