Mini Melts expands convenience store reach with Royal Farms partnership

TREVOSE, Pa.--(BUSINESS WIRE)--Mar 25, 2025--

Mini Melts USA, the leader in premium beaded ice cream, is expanding its footprint in the convenience store sector through a new distribution partnership with Royal Farms, a regional favorite known for its high-quality food and unbeatable service. Beginning today, Mini Melts’ signature frozen novelty treats will be available in nearly 300 Royal Farms locations across Delaware, Maryland, New Jersey, North Carolina, Pennsylvania, Virginia and West Virginia, making it easier than ever for on-the-go consumers to enjoy a spoonful of fun.

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“As Mini Melts continues to grow its presence in the convenience retail space, partnering with a brand like Royal Farms is a natural fit,” said Dan Kilcoyne, president and CEO of Mini Melts. “Both of our brands are committed to quality, innovation and delighting customers, and we’re excited to introduce Mini Melts to even more consumers looking for a fun and delicious frozen treat during their daily routines.”

The launch of Mini Melts at Royal Farms arrives just in time for spring road trips, fueling long drives, snack breaks and laughter-filled backseat debates. Whether it’s a quick stop for a refreshing treat or a roadside refuel, Mini Melts delivers spoonfuls of fun on the go. Royal Farms locations will feature Mini Melts grab-and-go freezers, offering six fan-favorite flavors with a bundled price of two for $7.00.

“We’re always looking for new ways to enhance the Royal Farms experience, and Mini Melts are a fantastic addition to our lineup of grab-and-go treats available year-round,” said Eric Price, director of retail operations for Royal Farms. “Their creamy taste and bite-sized fun make them a great choice for customers of all ages. We’re excited to offer this refreshing snack to make every visit to Royal Farms even sweeter.”

Mini Melts is rapidly expanding its retail presence, with Royal Farms representing the latest milestone in the brand’s c-store growth strategy. This expansion follows Mini Melts being recognized — for the third consecutive year — as a Bain & Company Insurgent Brand in 2025. With a footprint in more than 35,000 points-of-purchase nationwide, Mini Melts continues to solidify its position as a top-performing frozen novelty brand, boasting three of the top five ready-to-eat frozen novelty items and delivering unmatched sales velocity in the category.

Stay tuned for future partnership developments, including exclusive perks for ROFO Rewards members. For more information on where to find Mini Melts, visit minimelts.com.

About Mini Melts USA

Founded in 2004, Mini Melts is one of the fastest-growing ice cream novelties in the U.S., offering a premium beaded ice cream experience made with 14% butterfat for unmatched flavor and quality.

Mini Melts is distributed through a variety of channels, including automated kiosks, grab-and-go freezers, and custom serving carts and huts, all equipped with -40°F cryogenic freezers to preserve the perfect temperature for a uniquely enjoyable melt-in-your-mouth experience. Beloved flavors like Cotton Candy, Cookies & Cream and the non-dairy fan favorite Rainbow Ice are enjoyed across more than 35,000 locations nationwide.

Mini Melts is headquartered in the Philadelphia Metro Area, with a manufacturing facility in Norwich, Connecticut, and distribution centers strategically located across the U.S. For more information, visit minimeltsusa.com or follow along on Facebook, Instagram and TikTok.

About Royal Farms

Royal Farms is a renowned operator of fast and friendly neighborhood convenience stores with over 300 locations. Royal Farms opened its first store in Baltimore, Maryland in 1959. Today, the chain has locations in Maryland, Delaware, Pennsylvania, New Jersey, Virginia, West Virginia and North Carolina. Royal Farms has been satisfying customers’ hunger for Real Fresh food served Real Fast. The Royal Farms Kitchen is well known for its Always Fresh, Never Frozen World-Famous Royal Farms Chicken that is lightly hand-breaded and pressure-cooked in Trans Fat Free cooking oil to golden brown perfection. Royal Farms Western Fries are hand-cut from fresh Idaho potatoes, hand-breaded, and cooked right in store. Most locations are open 24 hours, 365 days a year. For more information about Royal Farms, visit: royalfarms.com.

Complete lineup of premium beaded ice cream flavors from Mini Melts USA

Delaware lawmakers put aside protests from major investors and approved fast-tracked legislation Tuesday night that backers say will protect its status as the corporate capital of the world after criticism by billionaire Elon Musk and other influential business titans rattled public officials.

The bill is headed to Gov. Matt Meyer, a Democrat who met with corporate leaders about their concerns about precedent-setting court decisions governing corporate conflicts of interest and urged lawmakers to quickly pass changes to the law.

They did, sending the bill through both chambers within two weeks of its introduction, despite shareholders’ lawyers and pension funds slamming it as a giveaway to billionaires and corporate insiders. The House approved it Tuesday night, 32-7, after a unanimous Senate earlier in March.

Delaware’s experienced corporate law courts and their well-developed body of corporate case law have become the go-to destination to settle all sorts of business disputes as the legal home of more than 2 million corporate entities, including two-thirds of Fortune 500 companies.

The state also reaps billions of dollars from the activity, making lawmakers nervous that corporations could flee Delaware and undercut a major source of revenue that funds one-third of Delaware's operating budget.

After two hours of debate Tuesday, Rep. Krista Griffith told colleagues that the bill was complex, but the reasons for voting for it were simple: “Protect Delaware’s economy, protect future opportunities for the people in our state. We have the best business court in the nation.”

However, an opponent, Rep. Madinah Wilson-Anton — referring to the business courts as Delaware's “golden goose” — warned that the changes being passed could end up "cooking that golden goose.”

A legal challenge is widely expected after Meyer signs the bill.

In hearings, lawmakers were warned by corporate lawyers and state officials that businesses were contemplating moving their legal home — a “Dexit,” as it has been dubbed — and that startups are being advised to incorporate elsewhere, such as competitors Nevada or Texas.

Corporate leaders complained about a lack of predictability, clarity and fairness, lawmakers were told.

Last year, Musk slammed Delaware, saying “Never incorporate your company in the state of Delaware” and instead recommended Nevada or Texas as destinations after a Delaware judge invalidated his landmark compensation package from Tesla worth potentially more than $55 billion.

Musk and Tesla are appealing in the state Supreme Court, and Musk’s companies — Tesla, SpaceX and Neuralink — all departed Delaware for Nevada or Texas.

The fallout seemed to accelerate in recent weeks when the Wall Street Journal reported that Meta Platforms — the parent company of social media platforms Facebook, Instagram and WhatsApp — was considering moving its incorporation to Texas. Meta — run by billionaire chairman and CEO Mark Zuckerberg — didn’t confirm the report.

The bill has come under withering criticism that it will tilt the playing field decisively against investors, including pensioners and middle-class savers, and make it harder for them to hold billionaires and corporate insiders accountable for violating their fiduciary duty.

They argue that the bill overturns decades of court precedents. But its backers say it is only affecting newer precedents, modernizing the law, clarifying gray areas and maintaining balance between corporate officers and shareholders.

The bill changes several provisions.

One, it gives corporate officers and controlling stockholders more protections in certain conflict-of-interest cases in state courts when fighting shareholder lawsuits.

Two, it limits the kind of documents that a company must produce in court cases and makes it harder for stockholders to get access to internal documents or communication that could prove time-consuming and expensive for a company to produce — not to mention, damaging to its case.

Institutional investors warn that such a law may prompt them to push corporations that they own to incorporate elsewhere.

Follow Marc Levy on X at: https://x.com/timelywriter.

FILE - Elon Musk departs the Capitol following a meeting with Senate Republicans, in Washington, Wednesday, March 5, 2025. (AP Photo/J. Scott Applewhite, file)