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SoFi Named Presenting Partner of the Country Music Association’s CMA Fest

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SoFi Named Presenting Partner of the Country Music Association’s CMA Fest
News

News

SoFi Named Presenting Partner of the Country Music Association’s CMA Fest

2025-03-26 23:42 Last Updated At:23:51

SAN FRANCISCO--(BUSINESS WIRE)--Mar 26, 2025--

SoFi Technologies, Inc. (NASDAQ: SOFI), has announced a multi-year partnership as the official bank and first presenting sponsor of the Country Music Association’s CMA Fest, the world’s largest and longest-running country music festival. This marks SoFi’s first music partnership, embracing the genre’s surging popularity. 1

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250326956689/en/

CMA Fest presented by SoFi will celebrate its 52nd year in Nashville, Tennessee from June 5-8, 2025. This year, SoFi is enhancing the fan experience for SoFi Plus members. They’ll enjoy exclusive perks, including access to a members-only lounge, presale ticket access to single-night CMA Fest tickets, the VIP Riverfront Retreat experience, and early access to presale tickets for CMA Fest 2026. SoFi debit and credit cardholders can also enjoy 25% cash back rewards on eligible food, drinks, and official merchandise up to $200.

“We're thrilled to partner with CMA and bring to life SoFi's mission of helping people achieve financial independence to realize their ambitions. CMA has a rich legacy of bringing artists and fans together and championing the next generation of country music, making it an incredible platform to introduce more people to SoFi as the next generation of banking and financial services,” said Lauren Stafford Webb, CMO at SoFi. “Our partnership will create an unforgettable experience for new and existing SoFi members both live and over broadcast, as we celebrate and reward fans nationwide. Together, we hope to create something that inspires, connects, and encourages people to achieve their ambitions.”

“SoFi’s commitment to empowering its members at every stage of life aligns naturally with CMA’s mission to support and elevate the Country Music community. As we welcome SoFi to CMA Fest in this new capacity, we look forward to working together to enhance the fan experience while celebrating the connections that make Country Music so special,” said Sarah Trahern, CEO at the Country Music Association. “Country Music has a unique way of bringing people together across generations, and CMA Fest is a testament to that tradition. Just as CMA is dedicated to serving our members, SoFi’s presence at the festival reflects their commitment to those they support, making this an organic and exciting collaboration.”

​In 2024, the festival welcomed an estimated 90,000 daily attendees from all 50 states and nearly 50 countries. As part of the multi-channel integration, SoFi will be the presenting broadcast and streaming partner for the “CMA Fest” broadcast special, featuring highlights from the biggest acts in Country Music captured at the festival’s Nissan Stadium main stage. The special is scheduled to air on ABC this summer, with streaming available the next day on Hulu; broadcast details will be announced in the coming weeks.

“Music and storytelling are timeless forces that bring people together, and CMA Fest captures that magic. SoFi’s involvement will further elevate the festival experience, building on today’s vibrant community inspired by live performance,” said John Campbell, SVP, Entertainment and Streaming Solutions, Disney Advertising. “As the leader in live and home to the festival for 20 years, this collaboration will further unite generations of music fans through a special shared celebration in anticipation of Country music’s biggest night.”

CMA Fest joins SoFi’s roster of iconic entertainment partnerships as the official bank of the NBA, the official naming rights sponsor of SoFi Stadium, the home of the Los Angeles Rams and Chargers, and recently named the presenting partner of TGL, the new tech-forward, primetime, team golf league developed by Tiger Woods and Rory McIlroy’s TMRW Sports.

About SoFi

SoFi (NASDAQ: SOFI) is a member-centric, one-stop shop for digital financial services on a mission to help people achieve financial independence to realize their ambitions. The company’s full suite of financial products and services helps 10 million SoFi members borrow, save, spend, invest, and protect their money better by giving them fast access to the tools they need to get their money right, all in one app. SoFi also equips members with the resources they need to get ahead – like credentialed financial planners, exclusive experiences and events, and a thriving community – on their path to financial independence.

SoFi innovates across three business segments: Lending, Financial Services – which includes SoFi Checking and Savings, SoFi Invest, SoFi Credit Card, SoFi Protect, and SoFi Insights – and Technology Platform, which offers the only end-to-end vertically integrated financial technology stack. SoFi Bank, N.A., an affiliate of SoFi, is a nationally chartered bank, regulated by the OCC and FDIC and SoFi is a bank holding company regulated by the Federal Reserve. The company is also the naming rights partner of SoFi Stadium, home of the Los Angeles Chargers and the Los Angeles Rams. For more information, visit SoFi.com or download our iOS and Android apps.

©2025 SoFi Technologies, Inc. All rights reserved.

SOFI-F

Disclosures

CMA Fest Riverside Retreat: The CMA Fest is provided by Country Music Association, Inc. and not by SoFi or any of its affiliates. Availability, terms, and conditions are subject to change at the discretion of the benefit provider. Please review the provider’s terms of service at https://www.cmaworld.com/terms/. A limited number of pre-sale tickets are available to SoFi Plus members on a first-come, first-served basis, and may not be accessible to all members. To purchase tickets, use the Riverside Retreat code provided to you via email. The code is intended only for SoFi Plus members, and only you may use the code. Taxes and fees apply and are processed through the third-party ticket seller, Ticketmaster, see their terms of use here.

CMA Fest Single-Night Tickets: The CMA Fest is provided by Country Music Association, Inc. and not by SoFi or any of its affiliates. Availability, terms, and conditions are subject to change at the discretion of the benefit provider. Please review the provider’s terms of service at https://www.cmaworld.com/terms/. A limited number of pre-sale tickets are available to SoFi Plus members on a first-come, first-served basis, and may not be accessible to all members. To purchase tickets, use the Single Night code provided to you via email. The code is intended only for SoFi Plus members, and only you may use the code. Taxes and fees apply and are processed through the third-party seller, Ticketmaster, see their terms of use here.

SoFi Plus: SoFi Plus is a premium membership that gives members access to our best APY, discounts, rewards, and more when they set up Eligible Direct Deposit or pay the SoFi Plus Subscription Fee. Benefits are subject to change and may not be available to everyone. All terms and conditions https://www.sofi.com/terms-of-use/#sofi-plus applicable to the use of SoFi Plus apply. To learn more about SoFi Plus and available benefits and terms, please see the SoFi Plus https://www.sofi.com/sofi-plus/ page.

Member in-person experiences: Unless otherwise specified, you must be a SoFi Plus member or guest of a SoFi Plus member to attend a SoFi Member In-Person Experience (a “Member Experience”). By signing up for a Member Experience, you acknowledge that SoFi may record or photograph the Member Experience (including you, your likeness and voice) and may use such recordings or photographs publicly or privately in any form of media, including for commercial purposes. By attending a Member Experience, you consent to the recording and photographing of such Member Experience and grant SoFi an unrestricted, perpetual, non-excluding, and sublicensable license, to take, use, display, perform, distribute or exploit for any lawful and commercial purpose any recordings or photographs. By attending a Member Experience, you also agree that you will make no monetary or other claim against SoFi for the use of the recordings or photographs. If you do not agree, please do not claim a ticket and do not attend the event. We believe our community should be truly open for everyone. As such, we are committing to providing a friendly, safe, and welcoming environment for all regardless of gender, sexual orientation, disability, race, ethnicity, national origin, age, or religion. View the SoFi Experiences Code of Conduct.

CMA Fest Lineup Presented By SoFi

CMA Fest Lineup Presented By SoFi

CMA Fest Presented by SoFi Official Logo

CMA Fest Presented by SoFi Official Logo

WASHINGTON (AP) — A judge challenging the outcome of his North Carolina Supreme Court race was photographed wearing Confederate military garb and posing before a Confederate battle flag when he was a member of a college fraternity that glorified the pre-Civil War South.

The emergence of the photographs comes at a delicate time for Jefferson Griffin, a Republican appellate judge who is seeking a spot on North Carolina's highest court. Griffin, 44, is facing mounting criticism – including from some Republicans – as he seeks to invalidate over 60,000 votes cast in last November’s election, a still undecided contest in which he is trailing the Democratic incumbent by over 700 votes.

The photographs, which were obtained by The Associated Press, are from when Griffin was a student at the University of North Carolina at Chapel Hill from 1999-2003 and a member of the Kappa Alpha Order, one of the oldest and largest fraternities in the U.S., with tens of thousands of alumni.

Griffin said he regretted donning the Confederate uniform, which was customary during the fraternity's annual “Old South” ball.

“I attended a college fraternity event that, in hindsight, was inappropriate and does not reflect the person I am today,” Griffin said in a statement. “At that time, like many college students, I did not fully grasp such participation’s broader historical and social implications. Since then, I have grown, learned, and dedicated myself to values that promote unity, inclusivity, and respect for all people.”

One of the pictures, taken during the 2001 ball, shows Griffin and roughly two-dozen other fraternity members clad in Confederate uniforms. Another photograph from the spring of 2000 shows Griffin and other Kappa Alpha brothers in front of a large Confederate flag. He served in 2002 as his chapter’s president.

Kappa Alpha has proven to be a lightning rod for controversy over the decades, often due to the racist or insensitive actions of some of its members. A number of politicians have been forced to apologize for having worn Confederate costumes at the fraternity's functions or for being photographed in front of a Confederate flag.

Griffin said Friday he voted in favor of a resolution prohibiting Kappa Alpha members from displaying the rebel battle flag at the group’s national convention in 2001. The fraternity didn’t ban the wearing of the Confederate uniforms until nearly a decade later, long after Griffin graduated.

“We believe in cultural humility, we respect the best parts of our organization’s history, and through education we challenge our members to work for a better future. These things are not mutually exclusive,” said Jesse Lyons, a spokesman for Kappa Alpha’s national office in Lexington, Virginia.

The fraternity claims Robert E. Lee as its “spiritual founder” and long championed the Southern “Lost Cause," a revisionist view of history that romanticizes the Confederacy and portrays the Civil War as a valiant struggle for “states’ rights” unrelated to the enslavement of Black people. In decades past, some Kappa Alpha chapters referred to themselves as a “klan,” a term that many viewed as an unsubtle wink to the Ku Klux Klan.

The photographs featuring Griffin were taken at a time when many other Kappa Alpha chapters were reevaluating their celebration of the Confederacy.

During Griffin’s time in the fraternity, some in his chapter questioned the appropriateness of dressing up in Confederate uniforms for the ball. Griffin opposed abandoning the tradition, according to a person familiar with the situation, who spoke on the condition of anonymity out of fear of reprisal. The uniforms stayed.

Griffin said he would “not respond to unsubstantiated comments based on memories of 20-plus years past.”

In high school Griffin also expressed an affinity for Robert E. Lee, the Confederate general who led southern forces during the Civil War. In a 1998 feature on high school “scholars of the week” in The News & Observer of Raleigh newspaper, Griffin said Lee was his No. 1 choice to include on an “ideal guest list” for a party.

The Kappa Alpha Order was founded in 1865, not long after Lee surrendered to the Union Army, at a Virginia college where Lee served as president. At least one of the first members was a former rebel soldier who had served under Lee, who is revered by the fraternity as the ideal of gentlemanly Southern chivalry.

For more than a century, Kappa Alpha threw “Old South” parties. They were formal affairs where the Confederate battle flag was flown and fraternity brothers dressed in replica Confederate gray uniforms and their dates wore antebellum-style hoop skirts. Sometimes they would ride through campus on horseback.

Some Kappa Alpha chapters, particularly in the South, clung to their traditions, including the wearing of blackface, even as they drew protests and public sentiment shifted.

A Kappa Alpha “Old South” parade at Alabama’s Auburn University in 1992 drew supporters waving Confederate battle flags, as well as counter protesters who burned them. In 1995, a group of Kappa Alpha members at the University of Memphis hurled racial slurs while beating a Black student who caused a disturbance outside a frat party, the Memphis Commercial Appeal reported at the time.

The University of North Carolina at Chapel Hill was no exception to the turmoil. Under pressure from student groups, the school's Kappa Alpha chapter in 1985 canceled its annual “Sharecropper’s Ball," which some attended in blackface. Fraternity members said blackface was worn because the event needed both Black and white attendees, but promised to discontinue the practice, according to a news story in the Daily Tar Heel student newspaper.

The Kappa Alpha chapter at North Carolina’s Wake Forest University stopped allowing members to wear Confederate uniform and display the Confederate flag in 1987.

But other chapters held on longer. It wasn't until Kappa Alpha members at the University of Alabama wore Confederate uniforms during a parade that paused in front of a Black sorority, which elicited intense blowback, that the national headquarters forbade them. It’s unclear if the chapter at UNC banned the uniforms before the national organization did.

Griffin is not the first public official to draw unwanted attention for their college-age embrace of symbols drawn from the darker chapters of the South's past.

Virginia's then-governor, Democrat Ralph Northam, came under intense criticism in 2019 over a racist photo that appeared on his yearbook page of his medical school. The incident led reporters to scour the college histories of other Southern leaders, forcing a number of politicians to publicly address their time as Kappa Alpha brothers.

Mississippi Gov. Tate Reeves, then the state’s Republican lieutenant governor, dodged questions in 2019 about photos showing him wearing a Confederate uniform while he was a Kappa Alpha member at Millsaps College in the early 1990s. While Reeves was enrolled there in October 1994, other members of the fraternity were disciplined for wearing afro wigs and Confederate battle flags and shouting racial slurs at Black students, the AP reported at the time.

Republican South Carolina Gov. Henry McMaster declined to comment after yearbooks listed him as the leader of the fraternity's chapter at the University of South Carolina in 1969, along with photos of members wearing Confederate uniforms and posing with a rebel flag.

And Tennessee Gov. Bill Lee, also a Republican, expressed regret for participating in “Old South” parties as a student at Auburn University in the 1970s.

Contact AP’s global investigative team at Investigative@ap.org or https://www.ap.org/tips/

FILE - Judge Jefferson Griffin, the Republican candidate for the N.C. Supreme Court listens to testimony in Wake County Superior Court on Friday, February 7, 2025 in Raleigh, N.C. (Robert Willett/The News & Observer via AP, File)

FILE - Judge Jefferson Griffin, the Republican candidate for the N.C. Supreme Court listens to testimony in Wake County Superior Court on Friday, February 7, 2025 in Raleigh, N.C. (Robert Willett/The News & Observer via AP, File)

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