The upcoming consumer products expo in China will be more than just a showcase of latest products and will offer visitors fresh experience with immersive displays, interactive exhibits, and innovative shopping opportunities.
The 5th China International Consumer Products Expo (CICPE) is set to take place from April 13 to 18 in Haikou, capital city of the southern island province of Hainan.
The expo, a key platform for global trade and consumption trends, has drawn the participation of over 4,100 brands from 71 countries and regions.
Apart from premium goods, the expo will also show quality products for foreign trade, trendy traditional brands, and cherished heritage items.
The expo will also shine with its innovative exhibition formats.
The integration of live brand shows with on-the-spot purchasing adds a new dimension to the experience. Visitors can not only enjoy the visual spectacle of product displays but also place orders and collect their purchases right away, bringing convenience and excitement to the forefront.
At the new consumer technology zone that highlights the fusion of cutting-edge technology and industry collaboration, visitors will have better interactive experiences.
"At the yacht exhibition in Sanya, diversified consumption scenarios, such as 'yacht plus wedding', and 'yacht plus diving', will be created. And the Boao Lecheng International Medical Tourism Pilot Zone will offer full-chain service on medical tourism, including health examination, rehabilitation, and aesthetic medicine," Vice Commerce Minister Sheng Qiuping told a press conference in Beijing on Thursday.
The expo will not be limited to its exhibition spaces.
During the exhibition, host cities will come alive with colorful activities, such as a forum on nutrition and health science, a new energy vehicle island-wide test drive, and a conference on the low-altitude economy, to expand consumption.
"During the exhibition, a series of promotion events will be held in Haikou and Sanya, including concerts, music festivals, and duty-free shopping promotion events. Meanwhile, 100 new Hainan dishes will be introduced for guests to taste the flavor of the free trade port," said Gu Gang, Vice Governor of Hainan Province.

China's consumer products expo will elevate visitor experience