Former Attaché for U.S. Embassy Will Be Based in Singapore and Manage MPA Content Protection Programs for APAC Region
WASHINGTON, April 1, 2025 /PRNewswire/ -- The Motion Picture Association (MPA) has hired Dawn Barriteau as Vice President of Content Protection for the Asia Pacific (APAC) region. She joins the MPA after more than two decades with the U.S. Homeland Security Investigations (HSI) division, where she most recently served as Regional Attaché in the U.S. Embassy in Singapore.
Barriteau's first day with the MPA is March 31. She will be based in the MPA's Singapore office and report to Larissa Knapp, Executive Vice President and Chief Content Protection Officer for the MPA.
In her new role, Barriteau will work to tackle the distribution of illegal content across multiple jurisdictions in the Asia Pacific region, in close coordination with the global content protection team. She will manage complex internet investigations around the globe and oversee a team of internal and external investigators.
Previously, Barriteau led HSI operations in Singapore, Malaysia, Indonesia, Brunei, and Timor-Leste, collaborating with domestic field offices, international law enforcement agencies, and private sector partners. She also directed global investigations spanning five countries in the APAC region, focusing on illicit trade, trade-based money laundering, fraud, financial crimes, and IP and copyright infringement violations. In addition, Barriteau has conducted country-level threat assessments and leveraged strategic intelligence in APAC, identifying supply chain integrity risks related to commodities, counterfeit goods, falsification, and diversion resulting in the recovery of over $9 million in lost revenue.
"I'm thrilled to welcome Dawn to the MPA's content protection team," said Knapp. "Dawn's vast experience in intellectual property rights enforcement and her extensive network of government agencies and law enforcement officials in the APAC region will strengthen the MPA's global work in protecting the creative marketplace."
Barriteau holds a Bachelor of Arts in criminology from Warner College in Staten Island, New York.
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About The Motion Picture Association
The Motion Picture Association (MPA) serves as the leading voice and advocate of the motion picture, home video, and television industries. It works in every corner of the globe to advance the creative industry, protect its members' content across all screens, defend the creative and artistic freedoms of storytellers, and support innovative distribution models that bring an expansion of viewing choices to audiences around the world. Its member studios are Netflix, Paramount Pictures, Prime Video & Amazon MGM Studios, Sony Pictures, Universal Studios, The Walt Disney Studios, and Warner Bros. Discovery. Charles Rivkin is Chairman and CEO.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
MPA Hires Vice President of Content Protection to Amplify Anti-Piracy Efforts in Asia Pacific Region
SHANGHAI, May 16, 2025 /PRNewswire/ -- Haier Group proudly announces that it has been ranked 54th in the 2025 Kantar BrandZ Top 100 Most Valuable Global Brands, with a brand value of USD 47.6 billion, marking an impressive 47.1% year-on-year increase. This milestone not only highlights Haier's sustained brand momentum but also reinforces its leadership as the only Internet of Things (IoT) ecosystem brand to be listed in the global ranking for seven consecutive years.
Recognized as one of the world's most authoritative brand valuation rankings, Kantar BrandZ combines rigorous financial analysis with in-depth consumer insights across 54 markets. The total brand value of this year's Global Top 100 reached a record USD 10.7 trillion, reflecting a 29% annual growth. Among those listed, Haier's continued rise reflects its ecosystem-driven strategy and user-centric innovation in the global marketplace.
In the 2025 ranking, Apple retained its No.1 position for the fourth year in a row with a brand value of USD 1.3 trillion. Google, Microsoft, Amazon, and NVIDIA followed in the top five. Reflecting a long-term growth trajectory, Chinese brands have doubled their value over the past 20 years, now accounting for 6% of the total brand value in the Global Top 100.
Haier's continued rise in the Kantar BrandZ Global Top 100 reflects the growing strength and adaptability of its ecosystem brand strategy, which is built around three pillars: Smart Living Ecosystem, Comprehensive Health Industry Ecosystem, and Digital Economy Industry Ecosystem. In the age of IoT, Haier has moved beyond traditional product-making to create interconnected ecosystems shaped by user co-creation and intelligent integration.
For Smart Living, Haier Smart has advanced from traditional appliances to intelligent, connected living experiences, aiming to become the world's most valuable home ecosystem brand. In Comprehensive Health, Haier has formed a full-spectrum health ecosystem spanning life science, clinical medicine, and biotechnology. With rapid expansion over the past five years, its healthcare business has become a national industry leader. Also, Haier's Digital Economy Ecosystem, powered by the COSMOPlat industrial internet platform, is unlocking new productivity engines and enabling sustainable transformation across industries.
"We have witnessed the ups and downs of brands over the past 20 years. Haier has truly evolved from a brand in Qingdao, to a brand in China, then to a global brand, and now to an ecosystem brand. Now, it has truly established itself as an excellent localised world-class brand," said Doreen Wang, Kantar Greater China CEO and Global Chair of Kantar BrandZ.
Haier's seven-year presence in the BrandZ Global Top 100 is not only a reflection of its enduring brand strength, but also a testament to China's growing role in shaping the future of global value creation.
As AI continues to reshape global industries, Haier has announced 2025 as the inaugural year of its full-scale AI applications. By embedding AI across every facet of its operations, Haier is cultivating a powerful engine of productivity and innovation, which is further fueling the advancement of its three-pillar ecosystems.
Staying true to its user-centric vision, Haier strives to maximize human value in the AI era. As Chairman of the Board and CEO of Haier Group Zhou Yunjie noted, user needs are evolving from passive acceptance to active co-creation; this is driving Haier to radically reimagine user interaction. To meet this transformation, Haier is boldly redefining user interaction through intelligent collaboration. "Either evolve together with AI or be left behind," Zhou emphasized. Guided by this belief, Haier is embedding AI across all scenarios to empower people to build a future where technology adapts to humans.
In the Smart Living Ecosystem, Haier has developed UhomeGPT, its proprietary foundational model equipped with three core capabilities: understanding, perception, and vitality. By creating AI-connected kitchen solutions that integrate appliances like refrigerators and ovens, Haier is redefining everyday life. In the Digital Economy Ecosystem, COSMOPlat has independently developed a lightweight industrial large model—CosmoGPT, supporting functions such as intelligent Q&A, code generation, and decision-making.
Haier's continued rise in the Kantar BrandZ Top 100 reflects not only its brand strength but also the growing influence of Chinese brands on the global stage. Through its ecosystem brand strategy and ongoing AI transformation, Haier is setting a new benchmark for innovation in the age of intelligent connectivity.
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** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Haier Consolidates Its Position as One of the Most Valuable Global Brands and the Only IoT Ecosystem Brand in the World
