Widex Launches WIDEX ALLURE™ in Canada: Featuring Crystal Clear Speech & the World’s First Cloud-Based Fitting Software

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Widex Launches WIDEX ALLURE™ in Canada: Featuring Crystal Clear Speech & the World’s First Cloud-Based Fitting Software

2025-04-02 19:03 Last Updated At：19:11

BURLINGTON, Ontario--(BUSINESS WIRE)--Apr 2, 2025--

Underscoring its commitment to helping hearing aid wearers experience natural sound in any environment, Widex, a part of WS Audiology, today announced Widex Allure™, the company’s newest platform, designed to deliver the most natural hearing experience to date. With the new W1 chip and Precision Hearing Technology, Allure balances clear speech with natural awareness, to help wearers be effortlessly immersed in the world around them.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250402102172/en/

Widex has fully reimagined the hearing care solution, delivering industry-changing innovation that is clear, intuitive, and future-ready. With Precision Hearing Technology, a unique combination of new and enhanced features, Allure is engineered to deliver a naturally clear and precise sound quality, seamless transitions between soundscapes, and an improved experience in noisy situations.

“The launch of Widex Allure marks an exciting advancement in hearing technology and reaffirms our commitment to innovation. Engineered to deliver crystal clear speech and an exceptionally natural listening experience, Allure sets a new standard for what hearing solutions can achieve,” said Michèle Dostaler, Head of Product Management at WSA. “We’re proud to bring this next-generation technology to market and confident it will make a meaningful difference in people’s lives.”

Widex Allure also builds upon the clinically proven ZeroDelay technology with the new Widex Allure PureSound program. The Allure PureSound processing now delivers significantly enhanced speech intelligibility in noise — an improvement of 4.3 dB SNR 1 — with more advanced processing features than ever before.

Furthermore, Widex Allure’s new Dynamic Feedback Controller employs uniquely adaptive frequency shifting that activates only when needed, without compromising sound quality.

“Initial feedback from wearers has been overwhelmingly positive—many are telling us that Widex Allure simply sounds better,” said Dostaler. “From the moment they try it, users notice the clarity, comfort, and natural sound that set Allure apart. It’s incredibly rewarding to see such a strong preference for a solution designed with their real-world needs in mind.”

First WIDEX ALLURE Hearing Aid, First Cloud-Based Fitting Solution

The first hearing aid on the Widex Allure platform is the Widex Allure RIC R D, offering ease of use, new connectivity, multiple charger options, and excellent battery life. It features the new Widex Allure App, which offers an intuitive user experience and integrated accessibility functions. In addition, the Allure App gives wearers the power of real-time artificial intelligence and machine learning so they can easily personalize their hearing experience.

The Widex Allure RIC R D is also the first hearing aid available for fitting via the new Widex Compass Cloud, the world’s first cloud-based fitting software. Widex Compass Cloud offers hearing care professionals (HCPs) an intuitive interface and streamlined workflows for better, personalized first fits. And because it lives in the cloud, Widex can continuously improve the software and user experience while ensuring Compass Cloud remains secure by design.

“Widex Allure, paired with the power and flexibility of Compass Cloud, represents a complete ecosystem built around both hearing care professional expertise and wearer experience,” concluded Dostaler. “Together, they enable seamless, personalized fittings and ongoing support—anytime, anywhere. This integrated approach reflects our vision for the future of hearing care: smarter, more connected, and designed to give hearing care professionals more time to focus on what matters most—their clients.”

About Widex

Widex, one of the world’s leading brands for hearing aids and part of WS Audiology, was founded in Denmark in 1956. Since our beginning, our ambition has been to create the absolute best hearing aids to deliver the most natural sound. The pursuit of natural sound guides everything we do. Leading audiological research, quality craftsmanship, intuitive design, and exceptional support all play essential roles. Yet, it is the unique technology behind natural sound that truly sets us apart. With each technical advancement, we get closer to the ultimate achievement – sound so natural you can forget about your hearing loss. Sound like no other, naturally perfect.

A week after catastrophic earthquake, focus turns to a growing humanitarian crisis in Myanmar

2025-04-05 00:17 Last Updated At：00:22

BANGKOK (AP) — Search teams in Myanmar recovered more bodies from the ruins of buildings on Friday, a week after a massive earthquake killed more than 3,300 people, as the focus turns toward the urgent humanitarian needs in a country already devastated by a continuing civil war.

United Nations humanitarian chief Tom Fletcher, who is also the emergency relief coordinator, arrived Friday in Myanmar in an effort to spur action following the March 28 quake.

Ahead of the visit, U.N. Secretary-General Antonio Guterres appealed to the international community to immediately step up funding for quake victims “to match the scale of this crisis,” and he urged unimpeded access to reach those in need.

“The earthquake has supercharged the suffering with the monsoon season just around the corner,” he said.

Myanmar's military and several key armed resistance groups have all declared ceasefires in the wake of the earthquake to facilitate the flow of humanitarian aid.

But the U.N.'s Human Rights Office on Friday accused the military of continuing attacks, claiming there were more than 60 attacks after the earthquake, including 16 since the military announced a temporary ceasefire on Wednesday.

“I urge a halt to all military operations, and for the focus to be on assisting those impacted by the quake, as well as ensuring unhindered access to humanitarian organizations that are ready to support,” said U.N. High Commissioner for Human Rights Volker Türk said. “I hope this terrible tragedy can be a turning point for the country towards an inclusive political solution.”

Announcing its ceasefire, the military also said it would still take “necessary” measures against resistance groups, if they use the ceasefire to regroup, train or launch attacks, and the groups have said they reserved the right to defend themselves.

Myanmar’s military seized power in 2021 from the democratically elected government of Aung San Suu Kyi, sparking what has turned into a civil war.

The quake worsened an already dire humanitarian crisis, with more than 3 million people displaced from their homes and nearly 20 million in need even before it hit, according to the United Nations.

Senior Gen. Min Aung Hlaing, head of the military government, said the quake's death toll has reached 3,301, with 4,792 injured and about 221 missing, according to a report on state television MRTV. He is in Bangkok attending a summit meeting of leaders from the Bay of Bengal region.

It is a rare visit for the general, who usually restricts his few foreign trips to allies Russia and China. He and his government are shunned and sanctioned by Western nations for usurping power and their alleged human rights violations in repressing opposition and carrying out a brutal war.

Britain, which had already given $13 million to purchase emergency items like food, water and shelter, pledged an additional $6.5 million in funds to match an appeal from Myanmar's Disasters Emergency Committee, according to the U.K. Embassy in Yangon.

The World Food Program said so far it has reached 24,000 survivors, but was scaling up its efforts to assist 850,000 with food and cash assistance for one month.

Many international search and rescue teams are now on the scene, and eight medical crews from China, Thailand, Japan, Bangladesh, Bhutan, the Philippines, Indonesia and Russia were operating in Naypyitaw, according to Myanmar's military-run government. Another five teams from India, Russia, Laos and Nepal and Singapore were helping in the Mandalay region, while teams from Russia, Malaysia and the ASEAN bloc of nations were assisting in the Sagaing region.

The Trump administration has pledged $2 million in emergency aid and sent a three-person team to assess how best to respond given drastic cuts to U.S. foreign assistance.

On Friday, five bodies were recovered from the rubble in the capital Naypyitaw and the second-largest city of Mandalay, near the epicenter of the 7.7 magnitude earthquake March 28, authorities said. The last reported rescue came Wednesday, some 125 hours after the quake struck, when a man was saved from the wreckage of a hotel in Mandalay.

The quake also shook neighboring Thailand, bringing down a high-rise under construction in Bangkok, where recovery work continued Friday. Overall, 22 people have been found dead and 35 injured in Bangkok, primarily from the construction site.

Associated Press Edith M. Lederer at the United Nations and Jamey Keaten in Geneva contributed to this report.