TopOn Achieves IAB Tech Lab Open Measurement SDK (OM SDK) Certification: Establishing Standardized Ad Measurement

GUANGZHOU, China, April 10, 2025 /PRNewswire/ -- TopOn Mediation has officially passed the IAB Tech Lab Open Measurement Software Development Kit (OM SDK) compliance certification, becoming an ad mediation platform enabling full-scenario standardized measurement of mobile advertising.

This certification signifies TopOn's comprehensive technical ecosystem, establishing a transparent and trustworthy ad value assessment system for developers and advertisers. 

Why Does IAB Tech Lab OM SDK Certification Matter?

Developed by IAB Tech Lab, the OM SDK aims to simplify third-party ad performance data collection and analysis through unified technical standards, covering core metrics such as viewability and fraud prevention. By achieving OM SDK certification, it reinforces TopOn's commitment to providing accurate measurement and is aligned with OM SDK core value propositions which includes: 

1.Data Authority

Strict adherence to MRC (Media Rating Council) standards, eliminating data discrepancies in third-party measurement tools (IAB Tech Lab verified data), ensuring authentic verification of critical metrics like ad impressions and viewability.

2.Technical Universality

Full compatibility with iOS, Android, CTV, and other platforms, achieving unified cross-platform measurement standards.

3.Commercial Trustworthiness

Automatic compatibility with global leaders like IAS DoubleVerify, and most other measurement vendors.

Core Value of TopOn's OM SDK Certification

For Publishers: 

1.Enhanced Operational Efficiency: Streamlined integration and maintenance with a single-SDK architecture. 

2.Optimized App Performance: Reduced crash rates caused by multi-SDK conflicts. 

3.Commercial Value Realization: Transparent ad inventory data standardization drives CTR uplift. 

For Advertisers: 

1.Data Accuracy: MRC-aligned standards eliminate third-party SDK data deviations. 

2.Smarter Decision-Making: Improved cross-platform data comparability for optimized budget allocation. 

3.Ecosystem Transparency: Higher ad inventory quality verification rates enhance traffic monetization potential. 

Advanced Features: 

Through our white-label mobile SDK (OM SDK-certified version), enable: 

1.User behavior event tracking 

2.First-party data compliance collection (with user consent) 

3.Customizable analytics modules 

Empowering Partners to Build a Thriving Monetization Ecosystem

TopOn serves over 15,000 global clients across 45,000+ apps, processing over 40 billion daily ad requests. With IAB Tech Lab OM SDK certification, we will deepen collaboration with global ad platforms to deliver more transparent and efficient monetization solutions for developers. 

All existing TopOn partners now automatically receive OM SDK upgrade support. New clients can apply for complimentary technical consultation—contact your TopOn account manager or visit [http://www.topon.com] to get started! 

About TopOn

TopOn is a global leading mobile ad mediation platform, specialized in providing ad monetization operations management and optimization services to achieve maximum ad revenue for mobile developers worldwide.

Contact:
Lawrence, lawrence@toponad.com 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

TopOn Achieves IAB Tech Lab Open Measurement SDK (OM SDK) Certification: Establishing Standardized Ad Measurement

LOS ANGELES, May 3, 2025 /PRNewswire/ -- CASEKOO, the tech accessories brand redefining the space where function meets fashion, made a bold impact at the Hypebeast Flea Market in Beijing this past month. Fusing art, style, and urban culture, CASEKOO transformed its booth into a creative playground where technology became a canvas for personal expression. At the center of the activation was an interactive DIY customization station, where visitors became designers, creating their own art phone cases. Using the brand's signature Cushion series as a base, participants explored color palettes, textures, and visual elements to craft one-of-a-kind masterpieces. Each day, 10 standout designs were selected, and their creators received their customized phone cases as gifts—making the experience not only fun, but also meaningful.

When Street Art Meets Tech Canvas

Elevating the event's artistic energy, renowned art collective ABS Crew hosted a live creation session, using CASEKOO's clear Magic Stand cases as their canvas. With bold, expressive designs, they transformed everyday cases into funky iPhone masterpieces—blurring the line between street art and functionality, and turning tech accessories into captivating, wearable art.

The excitement continued when well-known rapper Bridge made a surprise appearance at the CASEKOO booth. A major figure in China's music and streetwear scenes, Bridge mingled with fans and showed his support for the brand. His fearless fashion and authentic charisma perfectly matched CASEKOO's bold identity and cultural edge.

The New Era of Wearable Expression

More than just a tech accessories brand, CASEKOO is a creative movement—redefining what a Magic Stand phone case can be. With a diverse range of cool phone cases and cool iPhone case designs, CASEKOO seamlessly blends functionality, protection, and style. The latest Pro version features full 360° rotation, offering unmatched flexibility to support your phone at any angle. Each product is a statement piece, empowering users to express their individuality with confidence.

CASEKOO's participation in the Hypebeast Flea was more than a product showcase—it was a celebration of community, creativity, and collaboration. Through partnerships with artists, musicians, and tastemakers, the brand continues to push boundaries and shape the future of fashion-tech culture.

To explore CASEKOO's latest collections and discover upcoming creative experiences, visit www.casekoo.com.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

CASEKOO Stuns at Hypebeast Flea with Creative DIY Experience and Funky Cultural Icons