BANGKOK, April 10, 2025 /PRNewswire/ -- WePlay, a leading global social gaming platform, announced today that its special campaign for Thailand's Songkran Festival (Water-Splashing Festival) has been prominently featured in the "Today" tab on the homepage of Apple's App Store in Thailand. This milestone not only highlights WePlay's cultural insights into Southeast Asia but also showcases its innovative interactive gameplay and user co-creation model, delivering a digital New Year celebration that bridges tradition and modernity for global players.
Songkran Theme Reimagined: WePlay's Mascot "Wei Zai" Embraces Thai Aesthetics
To celebrate Thai New Year, WePlay launched the "Songkran Creative Campaign", inviting users to integrate its mascot "Wei Zai" into traditional Thai-inspired designs. In the Draw & Guess game section, players can freely combine cultural elements such as Ganesha statues, lotus flowers, and floating lanterns, transforming digital creativity into a new medium of cultural expression. Participants may submit artwork for the "Best Design Award," with winning entries showcased in the WePlay community. Exclusive perks like recharge rebates and discounted treasure chests further enhance the festive experience.
Apple's Editorial Recognition: Celebrating Innovation
Apple's editorial team highlighted the campaign:
"Showcase your Songkran creativity on WePlay! The platform masterfully translates the festival's spirit into an interactive experience, striking a balance between technological innovation and cultural tradition. This seamless fusion of heritage and digital reinvention exemplifies the standout content we champion."
WePlay's Success Formula: Where Tradition Meets Innovation
As a next-gen social entertainment hub, WePlay integrates gaming, social features, and multimedia content through its mission to "make the world more vibrant via interaction." For Songkran, the platform merged the festival's joyous ethos with cutting-edge technology, enabling global users to engage with Thai culture. WePlay's success lies in its relentless refinement of character design, art style, and interactive mechanics, fostering a loyal community.
Future Vision: Expanding Global Social Impact
The App Store feature marks a strategic milestone in WePlay's global expansion. Moving forward, the platform plans to deepen collaborations centered on regional cultural elements while exploring diverse social scenarios. WePlay aims to redefine interactive entertainment and co-create a dynamic era of game-driven social connectivity.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
WePlay Featured on Thailand App Store's "Today" Tab, Creating a Songkran-Themed Gaming Extravaganza
HONG KONG, May 2, 2025 /PRNewswire/ -- Hello Hong Kong! We're excited to announce the return of The MarTech Summit to Hong Kong for the 4th consecutive year! This time, we're taking it up a notch at a new premium venue — the iconic Diamond Ballroom, The Ritz-Carlton Hong Kong, offering stunning harbour views.
Join us on 8 July 2025 as we explore this year's theme:
"Charting MarTech From Practicality to Real Impact".
Get ready for a high-impact, one-day summit bringing together 200+ senior marketers and 30+ industry-leading speakers for focused networking, knowledge exchange, and actionable insights.
What's in Store?
Key topics include:
Hear from Industry Leaders
Gain insights from speakers representing innovative and leading brands such as Polaroid, GoGoX, Shake Shack, Atlas, M+, South China Morning Post, Black Sheep Restaurants, CHARGESPOT, foodpanda, GP Batteries, and Trip.com Group.
Explore the Speaker Line-up: https://themartechsummit.com/hongkong#speakers
You'll also be networking with senior executives from top companies like Cathay Pacific, HSBC, J.P. Morgan, Nike, Colgate, Shell, Hong Kong Disneyland, Vogue, Shangri-La, and many more—ensuring a dynamic mix of thought leadership and industry presence.
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New Venue, Enhanced Experience
Network amidst the luxury of The Ritz-Carlton, with harbour views setting the stage for impactful conversations.
High-Impact, One-Day Event
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A bespoke agenda crafted for the challenges and opportunities in Hong Kong and the Greater Bay Area, while keeping a global outlook.
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With 85% of attendees holding senior leadership roles, engage with those shaping the future of MarTech.
Advance Your Professional Development
Walk away with strategies to drive measurable impact in your organisation.
Highlights from 2024
Last year, at the Kowloon Shangri-La, we welcomed over 250 senior marketers, 30+ speakers, and hosted 14 MarTech exhibitors. Leaders from Cathay Pacific, HSBC, IKEA, Chanel, Shell, P&G, FedEx, Dyson, Manulife, and many more joined us for a day of cutting-edge discussions.
Key moments included:
With 80%+ senior leadership attendance and 60% from enterprises with 1,001+ employees, 2024 proved that The MarTech Summit Hong Kong is the go-to platform for serious MarTech professionals.
Don't Miss Out!
Register by 31 May 2025 to enjoy a 40% Super Early Bird Discount!
Secure your pass now: https://themartechsummit.com/hongkong-registration
Venue: Diamond Ballroom, The Ritz-Carlton Hong Kong
Be part of an exclusive MarTech experience—where strategic insights meet premium networking in one of Hong Kong's most prestigious venues.
PR Newswire is the official Media Partner of The MarTech Summit Hong Kong
Interested in partnering? Contact us at sponsor@themartechsummit.com
Group rates auto-apply for 3+ attendees! For enquiries: marketing@themartechsummit.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
The MarTech Summit Hong Kong, 8 July 2025 at The Ritz-Carlton
