PLANO, Texas--(BUSINESS WIRE)--Apr 10, 2025--
To our loyalists: We’re sorry.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250410165411/en/
You’ve always known JCPenney is more than just a great deal – it’s home to unbelievable items and incredible fashion at a great deal. You see this. You get us.
You know that when you buy a $250 look for just $72, you’re not just buying a $250 look for just $72 – you’re buying the look from someone insanely jealous of your fit.
You know that when the woman in the airport asks you where you got that head-turning must-have item, you’re going to have to repeat yourself because she won’t believe you: “Yes—JCPenney!” you’ll say, cat walking to the plane that flies you to your next destination.
Not enough people know what you already know.
It’s true. Eighty-three percent of people surveyed admitted they were surprised to see such on-trend outfits from JCPenney when we showed them the hottest looks for spring. And right now, it feels like we should be letting a lot of people know what you know, you know? It’s a weird time. Budgets are tight. Everyone’s compromising everywhere. We all need more for less. You agree, right?
That’s why we can no longer keep it a secret. It just wouldn’t be fair.
We’re running with your catchphrase and making it our tagline. “Yes—JCPenney!” is our new warrior cry. We hope you don’t mind.
We’re bringing it to life in a series of TV spots that will air April 12 during unexpected, high-profile moments like the NBA post-season, shifting our image as a coupon destination to a must-shop fashion brand.
They’ll look like the scene we outlined above. Eye-catching fashion and must-have products that’ll have you questioning it actually came from JCPenney.
We’ve already leaned into this disbelief. People passing through Times Square and shopping at Simon and Brookfield Malls across the country know what we’re talking about. This week, they encountered larger-than-life ads serving up the outsized fashion JCPenney has to offer. The catch? These billboards were totally anonymous. They included photos of models serving the hottest looks, but without tags, labels, our name or any branding whatsoever. Just a QR tag that led shoppers to a website revealing its unsuspecting fashion and deal hero as JCPenney.
But spreading your secret won’t stop there – it’s about to go prime time.
JCPenney is unleashing its biggest, blink-twice deals on one of late night’s biggest stages. For the first time ever, we’re teaming up with ABC’s Jimmy Kimmel Live with in-show reveals that’ll leave jaws on the floor. Every Thursday for seven weeks beginning on April 10, America’s favorite late-night sidekick, Guillermo, is dropping “Really Big Deals” you won’t believe are real – on fashion, home, beauty, and more. Jimmy Kimmel Live airs weeknights at 11:35 ET | 10:35 CT on ABC, and streams next day on Hulu.
On behalf of everyone at JCPenney, we are sincerely sorry we spilled your best-kept secret.
But we hope you’ll agree it’s the right thing to do – because everyone should know what you know about where to score incredible fashion, at even better prices.
Okay. Thank you. Don’t be mad.
About JCPenney
JCPenney, part of Catalyst Brands, is the shopping destination for America’s diverse, working families. With inclusivity at its core, the Company’s product assortment meets customers’ everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop – from jcp.com to more than 650 stores in the U.S. and Puerto Rico.
In 2022, JCPenney celebrated 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney’s Newsroom to learn more and follow JCPenney on Facebook, Instagram, and Twitter.
Photo: JCPenney
McKINNEY, Texas (AP) — Scottie Scheffler is happy to be back at his hometown event and showed it.
Cameron Champ isn't far from familiar territory, either, which is a good thing considering he got the call that he was in the Byron Nelson as an alternate about 18 hours before his tee time.
Scheffler made the turn in 29 on his way to a 10-under 61 for a two-shot lead over Rico Hoey and Jhonattan Vegas, with Champ among seven players another shot back at 64.
Defending champion Taylor Pendrith shot 67 with players allowed to lift, clean and replace their shots in the fairways after the par-71 TPC Craig Ranch got heavy rainfall Wednesday.
The top-ranked Scheffler outshined fellow hometown star Jordan Spieth with the former Texas Longhorns paired together along with Si Woo Kim, a South Korean who also calls Dallas home and was showcased in an event sponsored by CJ Group, a conglomerate based in his home country.
Kim shot 67, capping his round with a lofty chip-in for eagle at the par-5 18th and rolling onto his back in celebration. Spieth is 2 under. Vegas, another Texas alum, had a bogey-free round along with Scheffler and Hoey.
The others at 7 under with Champ are Stephan Jaeger, Michael Thorbjornsen, Eric Cole, Andrew Putnam, Patton Kizzire and Will Gordon.
Scheffler missed last year's event in Dallas' northern suburb of McKinney for the birth of his first child, son Bennett.
“Jordan and I love playing here. This tournament has meant a lot to us over the years,” Scheffler said. “Obviously last year I was missing for some pretty good reasons. I wasn't too sad about what was going on in my life at the time.”
Back then, he had 10 wins combined before May over a three-year stretch, including the Masters and Players Championship twice each. Now, Scheffler is still seeking the first victory of 2025.
Not that he was playing poorly before posting his lowest round of the year. Scheffler finished fourth as the defending champion at Augusta and has four other top-10 finishes this year.
“I wouldn't say anxious or eager, anything like that,” the 13-time winner said of seeking his first victory in 2025. “I got off to a pretty good start today, and there's three more days of the tournament. Just focused on going home and getting some rest.”
Scheffler birdied four consecutive holes on the front nine and added one more before putting his approach at the par-5 ninth inside 5 feet for an eagle to get to 7 under.
A chip for birdie stopped on the lip at the par-4 11th, the second of three consecutive pars before he pulled even with Hoey with a birdie at 13. Scheffler took the lead by putting his tee shot on the stadium hole — the par-3 17th — inside 3 feet.
Hoey, a 29-year-old from the Philippines seeking his first PGA Tour victory, started with eight pars on the back nine before an eagle on 18 triggered an 8-under finish over his final 10 holes. His 63 tied his career low on the PGA Tour. Hoey's best finish this year also was in Texas, a tie for 11th at the Houston Open.
“It’s been up and down, but from the start of the last season and comparing it, I think I’m doing a way better job,” said Hoey, who won on the Canadian tour in 2017 and the Korn Ferry circuit two years ago. “Just feel like there are rounds I’ve been clicking; other rounds I haven’t put it up. Kind of nice to get the momentum rolling now.”
Champ, who lives in Houston and played at Texas A&M, was home when he got the call that he was replacing Gary Woodland, who withdrew. He made it to the Dallas area Wednesday night and countered two bogeys in his first three holes with nine birdies.
The 29-year-old from California won three times from 2019-21 but missed 35 of 55 cuts over the previous two years. This is just his fourth start of 2025.
“Considering last year, how many cuts I missed by one, it was like 11 or 12 or something, I haven’t really been playing that bad,” Champ said. “The last two years is probably the hardest I’ve ever worked. Feel like my physical abilities are there. It’s just getting back to the right mental state.”
Spieth and Danny Walker had to pause to clean spikes after wayward tee shots into muddy territory. Walker's cleaning delay lasted several minutes, including others helping by splashing the soles with bottled water.
Walker, playing in the group ahead of Spieth, ended up with a bogey on the par-4 11th on his way to a 68. Spieth scrambled for a par-4 at No. 3 after barely missing the water while putting his tee shot in a waste area.
AP golf: https://apnews.com/hub/golf
Cameron Champ watches his shot off the ninth tee during the first round of the CJ Cup Byron Nelson golf tournament in McKinney, Texas, Thursday, May 1, 2025. (AP Photo/Gareth Patterson)
Si Woo Kim hits off the sixth tee during the first round of the CJ Cup Byron Nelson golf tournament in McKinney, Texas, Thursday, May 1, 2025. (AP Photo/Gareth Patterson)
Jordan Spieth, left, and Scottie Scheffler, right, walk the sixth fairway together during the first round of the CJ Cup Byron Nelson golf tournament in McKinney, Texas, Thursday, May 1, 2025. (AP Photo/Gareth Patterson)
Jordan Spieth follows through on his shot off the sixth tee during the first round of the CJ Cup Byron Nelson golf tournament in McKinney, Texas, Thursday, May 1, 2025. (AP Photo/Gareth Patterson)
Rico Hoey, right, and his caddie approach the 8th green during the first round of the CJ Cup Byron Nelson golf tournament in McKinney, Texas, Thursday, May 1, 2025. (AP Photo/Gareth Patterson)
Scottie Scheffler watches his drive on the sixth tee during the first round of the CJ Cup Byron Nelson golf tournament, Thursday, May 1, 2025, in McKinney, Texas. (AP Photo/Gareth Patterson)
