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China's advertising industry revenue surges 18 pct in 2024

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      China

      China

      China's advertising industry revenue surges 18 pct in 2024

      2025-04-10 21:50 Last Updated At:04-11 10:29

      China's advertising industry recorded a strong 17.9 percent year-on-year growth in 2024, with total revenue surpassing 1.5 trillion yuan (about 204.9 billion U.S. dollars), official data showed on Thursday. Among all advertising mediums, including TV, film, radio, and newspapers, internet advertising stood out, demonstrating robust growth and claiming the largest share of total revenue.

      The revenue from internet advertising soared to 891.91 billion yuan (about 121.83 billion U.S. dollars)in 2024, marking a 24 percent year-on-year increase. This accounted for 86.5 percent of the total advertising revenue across all media platforms, according to data from the State Administration for Market Regulation, China's top market regulator.

      Realizing the close connection between the advertising industry and the real economy, over 10 provincial-level regions in China allocated more than 10 billion yuan (about 1.37 billion U.S. dollars) each last year to help businesses and farmers develop their brands. This initiative has boosted domestic consumption, according to the regulator.

      China's advertising industry revenue surges 18 pct in 2024

      China's advertising industry revenue surges 18 pct in 2024

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      CMG airs special program honoring dedicated workers on Int'l Labor Day

      2025-05-01 22:40 Last Updated At:05-02 00:17

      China Media Group (CMG) aired a special television program on Thursday to mark International Workers' Day 2025, paying tribute to the dedication and contributions of Chinese workers in various fields.

      Co-produced by the All-China Federation of Trade Unions and CMG, the program was broadcast during prime time on various CCTV channels and online platforms.

      With the theme "Labor is the source of all happiness”, and filmed in culturally significant cities such as Beijing, Guangzhou, and Yan’anit, the program featured immersive storytelling and musical performances. The program put the spotlight on exemplary individuals including model workers, technological pioneers, and grassroots heroes, vividly portraying the spirit of diligence, perseverance, and selfless dedication that characterizes the modern Chinese workforce.

      CMG airs special program honoring dedicated workers on Int'l Labor Day

      CMG airs special program honoring dedicated workers on Int'l Labor Day

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