LONDON--(BUSINESS WIRE)--Apr 10, 2025--
Particular Audience today announced Retail-MCP.com, pioneering a new standard that connects AI agents directly to existing retail systems and data. By removing the need for multiple clicks and page loads, Retail-MCP.com aims to make online transactions faster, simpler, and more secure.
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Recent data from Adobe underscores a dramatic rise in AI-driven traffic—1,700% in travel and 1,200% in retail—indicating that consumer behavior is quickly shifting away from traditional browsing. “The browser has served us well,” said James Taylor, Founder & CEO of Particular Audience, “but consumer expectations have evolved. Voice assistants, chatbots, and automated AI agents currently just mimic human actions on web pages—which is painfully slow. MCP unseats inefficient browser-based agents by offering a direct, secure way to interact with retail systems and data.”
Real-World Applications (Key Benefits)
In contrast to first-generation “Buy For Me” tools—which can take several minutes of emulating user clicks—an MCP-driven agent can often complete the same process in under 10 seconds by calling a secure API directly.
What is MCP?
The Model Context Protocol (MCP) is an open standard that:
MCP servers from Retail-MCP.com are available under an open-source license for businesses seeking complete autonomy. For those needing extra support, Particular Audience offers managed solutions to deploy MCP quickly and securely.
Why Now?
Timeline & Pilot Program
Particular Audience is rolling out an MCP Pilot Program for a select group of early adopters:
Interested retailers, e-commerce platforms, and developers should visit Retail-MCP.com to learn more and sign up.
For retailers seeking quick wins, Retail-MCP.com integrates natively with Particular Audience’s Transformer Search, Personalization, Retail Media, Price Beat, and Reporting APIs (see retail-mcp.com/pa-apps for details). Because MCP is an open standard, any API-enabled SaaS can also be adopted within this framework.
About Particular Audience
Particular Audience is an AI-native retail technology company offering solutions for next-gen search, personalization, retail media, pricing, and commerce automation. By championing open standards like MCP, the company empowers forward-thinking businesses to embrace AI-led innovation without sacrificing brand identity or data control.
Particular Audience Launches Retail-MCP.com to Enable Faster, AI-Driven Commerce
WASHINGTON (AP) — President Donald Trump on Thursday signed an executive order aiming to slash public subsidies to PBS and NPR as he alleged “bias” in the broadcasters’ reporting.
The order instructs the Corporation for Public Broadcasting and other federal agencies “to cease Federal funding for NPR and PBS" and further requires that that they work to root out indirect sources of public financing for the news organizations. The White House, in a social media posting announcing the signing, said the outlets “receive millions from taxpayers to spread radical, woke propaganda disguised as 'news.'”
It's the latest move by Trump and his administration to utilize federal powers to control or hamstring institutions whose actions or viewpoints he disagrees with. Since taking office, Trump has ousted leaders, placed staff on administrative leave and cut off hundreds of millions of dollars in funding to artists, libraries, museums, theaters and others, through takeovers of the John F. Kennedy Center for the Performing Arts and the National Endowment for the Humanities. Trump has also pushed to withhold federal research and education funds from universities and punish law firms unless they agreed to eliminate diversity programs and other measures Trump has found objectionable.
The broadcasters get roughly half a billion dollars in public money through the Corporation for Public Broadcasting, and have been preparing for the possibility of stiff cuts since Trump's election, as Republicans have long complained about them.
Paula Kerger, PBS’ CEO and president, said in a statement last month that the Trump administration’s effort to rescind funding for public media would “disrupt the essential service PBS and local member stations provide to the American people.”
“There’s nothing more American than PBS, and our work is only possible because of the bipartisan support we have always received from Congress,” she said. “This public-private partnership allows us to help prepare millions of children for success in school and in life and also supports enriching and inspiring programs of the highest quality.”
The Corporation for Public Broadcasting sued Trump earlier this week over his move to fire three members of its five-person board, contending that the president was exceeding his authority and that the move would deprive the board of a quorum needed to conduct business.
Just two weeks ago, the White House said it would be asking Congress to rescind funding for the CPB as part of a $9.1 billion package of cuts. That package, however, which budget director Russell Vought said would likely be the first of several, has not yet been sent to Capitol Hill.
The move against PBS and NPR comes as his administration has been working to dismantle the U.S. Agency for Global Media, including Voice of America and Radio Free Europe/Radio Liberty, which were designed to model independent news gathering globally in societies that restrict the press. Those efforts have faced pushback from federal courts, who have ruled in some cases that the Trump administration may have overstepped its authority in holding back funds appropriated to the outlets by Congress.
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AP Congressional Correspondent Lisa Mascaro contributed.
President Donald Trump arrives to give a commencement address at the University of Alabama, Thursday, May 1, 2025, in Tuscaloosa, Ala. (AP Photo/Manuel Balce Ceneta)
FILE - The headquarters for National Public Radio (NPR) is seen in Washington, April 15, 2013. AP Photo/Charles Dharapak, File)
