BRUSSELS, April 10, 2025 /PRNewswire/ -- Today, Mars named Helio Fujita as Global People & Organization VP for their leading pet health, services, and nutrition business. Fujita, who will join the business in July, will lead the people & organization function for the $30B+ Petcare business, reporting to Loïc Moutault, President of Mars Petcare.
Fujita is a distinguished HR leader with over 25 years' experience in diverse industries—including health, pharmaceuticals and automotive. He brings a wealth of knowledge and expertise to the Mars business.
Loïc Moutault, Mars Petcare Global President said: "We're thrilled to welcome Helio to Mars. His combination of deep experience across HR and commercial strategy coupled with his proven track record in building organizational capabilities to drive business growth will be incredible assets to our team. We are confident he will make a significant contribution to our business, our people agenda and in driving our purpose: A BETTER WORLD FOR PETS."
On joining Mars Petcare, Helio Fujita commented: "The Mars Petcare business is one that I have admired, their transformation over the last decade has been hugely impressive and Mars is an organization known for its special company culture and Principles. I'm excited to join the team."
Fujita's career spans roles at leading global organizations, most recently at Fresenius Kabi, a global healthcare company specializing in lifesaving medicines and technologies. He has also held senior leadership positions across other leading healthcare companies including Abbott, Novartis and Sandoz gaining experience in Latin America, Africa, the Middle East, and Asia-Pacific, as well as Europe.
Rebecca Snow, Mars, Incorporated VP People & Organization/CHRO, added: "Helio brings a wealth of HR and business transformation experience across diverse industries and geographies, which will strengthen our People & Organization function across Mars and drive real business impact in Mars Petcare. We are excited to welcome him to our team."
Mars Petcare believes that pets make the world a better place and are inspired to deliver on our purpose: A BETTER WORLD FOR PETS – a world where they're healthy, happy and welcome. A global leader in pet care, spanning comprehensive veterinary care (including: AniCura, BANFIELDâ„¢, BLUEPEARLâ„¢, Linnaeus and VCAâ„¢), nutrition (including PEDIGREE®, ROYAL CANIN®, and WHISKAS®), breakthrough programs in veterinary diagnostics (ANTECH®), wearable health monitoring and pet parent platforms. With over 100,000 Associates helping pets, their owners and pet professionals in more than 130 countries.
About Mars, Incorporated
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a $50bn+ family-owned business, our diverse and expanding portfolio of leading pet care products and veterinary services support pets all around the world and our quality snacking and food products delight millions of people every day. We produce some of the world's best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, DOVE®, EXTRA®, M&M'S®, SNICKERS® and BEN'S ORIGINALâ„¢. Our international networks of pet hospitals, including BANFIELDâ„¢, BLUEPEARLâ„¢, VCAâ„¢ and ANICURAâ„¢ span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH® offers breakthrough capabilities in pet diagnostics. The Mars Five Principles—Quality, Responsibility, Mutuality, Efficiency and Freedom—inspire our 150,000 Associates to act every day to help create a better world for people, pets and the planet.
For more information about Mars, please visit www.mars.com. Join us on Facebook, Instagram, LinkedIn and YouTube.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Helio Fujita joins Mars as Global People & Organization VP for Petcare business
PETALING JAYA, Malaysia, May 2, 2025 /PRNewswire/ -- Just months after announcing its dynamic partnership with world-renowned patient experience expert Shareef Mahdavi and the PX Ninety program, VISTA Eye Specialist is thrilled to mark a major milestone: the story of its PX Ninety and Ikigai WowX transformation has been published in the prestigious April edition of Cataract & Refractive Surgery Today (CRST), a leading U.S. medical journal.
This global spotlight not only cements VISTA's role as a pioneer in purpose-driven, innovative eye care—but also puts Malaysia proudly on the international stage.
"Being featured in CRST is not just a win for VISTA—it's a win for every patient who believes in our vision of care with heart and purpose," said Boon Siong Lim, Founder of VISTA Eye Specialist.
From Vision to Reality: PX Ninety Rollout and Results
Since kicking off the collaboration in November 2024, VISTA has rolled out game-changing initiatives across all 18 centers:
The Impact: Tangible Wins for Patients and Teams
This cultural and operational leap has driven remarkable results:
Why This Matters to Patients
"Being published in CRST means our patient experience isn't just good by local standards—it's recognized and celebrated by international experts," said Carol Heng, Chief WowX Officer and Chief Experience Designer for PX Ninety.
"Our patients are getting world-class care—with soul."
The article showcases how VISTA fuses behavioral science and the Japanese philosophy of Ikigai to create a journey that's not only medically sound—but emotionally rich. Every step—from first consult to post-op—has been thoughtfully reimagined and internationally validated.
"Imagine getting LASIK and walking away not just with clearer vision, but with an Ikigai Box—a personal time capsule that marks the day your life changed," Carol added. "That's what care with soul looks like."
Real Patient Stories, Real WowX Moments
Nothing says success like the voices of our patients:
"After extensive research, I chose VISTA for my cataract surgery… The entire team made me feel at ease. The clinic was immaculate, the technology was top-notch—and after surgery, my vision became noticeably sharper. Watching TV now feels like HD!"
"The Doctor explained everything so clearly and made my daughter feel completely at ease—she even fell asleep during the exam! As parents, we felt truly reassured. Thank you for such a comfortable and heartwarming experience."
A Global Benchmark in Modern Eye Care
"Getting published in CRST is a big deal," said Shareef Mahdavi, author of Beyond Bedside Manner and creator of PX Ninety. "VISTA is showing the world what patient-first healthcare should truly look like."
A Movement Gaining Momentum
VISTA's transformation is just beginning. Upcoming initiatives include:
Regional Interest in VISTA's WowX Model
VISTA's success story is also turning heads across the region. In recent months, healthcare delegations from Medical Saigon Group (Vietnam), Bangkok Eye Hospital (Thailand), and EyeLink Group of Eye Care Centers (Indonesia) have visited VISTA to explore how they can implement similar wowX service principles and innovations in their own practices.
"It's exciting to see other countries looking to VISTA as a model," said Mr. Lim. "It validates the impact we're making—not just locally, but regionally."
About VISTA Eye Specialist
With 18 centers across Malaysia, VISTA Eye Specialist is a trusted leader in cataract, refractive, and myopia care. Renowned for clinical excellence, advanced technology, and a bold new approach to patient experience, VISTA is setting the standard for modern eye care.
We are a multiple award-winning and B Corp Certified organization—recognized not just for medical outcomes, but also for business innovation, customer service, and HR excellence.
Our awards include:
These honors are a testament to VISTA's unwavering commitment to delivering care that's not only effective—but exceptional.
About PX Ninety and Shareef Mahdavi
PX Ninety is a behaviorally grounded program created by Shareef Mahdavi, focused on transforming healthcare through empathy, personalization, and structured change. Learn more at www.pxmovement.com.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
VISTA Eye Specialist Celebrates Breakthrough PX Ninety Collaboration with Shareef Mahdavi—Now Featured in Leading U.S. Medical Journal
