Barcelona Bridal Fashion Week presents its largest and most ambitious edition with to become a true powerhouse of creativity, business and innovation in the field of bridal, ceremony and red carpet fashion. The 2025 edition reaffirms Barcelona as the epicenter of bridal fashion by bringing together the most influential and haute couture designers, along with new proposals and independent ateliers, combining the international projection of the show with its commitment to local talent.
BARCELONA, Spain, April 11, 2025 /PRNewswire/ -- Organised by Fira de Barcelona with the support of the Ministry of Business and Labour of the Generalitat de Catalunya, BBFW 2025 grows in brands and exhibition area. The event wfeatures 29% more space in the Montjuïc venue, adding to Hall 8 to the usual Halls 1, 2 and Plaça de l'Univers, where it will place its catwalk and Fashion Village. From April 23 to 26, 44 designers will showcase their 2026 collections. At the same time, from April 25 to 27, the trade show will bring together nearly 450 brands, 82% coming from 32 countries, and a buyer program that will attract professionals from strategic markets such as the United States, South Korea, Japan, Australia, China and the Middle East.
The big event of the week, the exclusive Barcelona Bridal Night, will feature the iconic Vivienne Westwood, who will unveil the Bridal Collection 2026 in its first ever bridal line fashion show. The gala will be held at the emblematic cloister of the University of Barcelona, paying tribute to culture, talent and knowledge.
At the same time, the Montjuïc catwalk will gather some of the most prestigious names on the international bridal fashion scene. Among the most eagerly awaited fashion shows are those of Yolancris, Isabel Sanchis, The Atelier by Jimmy Choo from Malaysia, Wang Feng Couture, from Shanghai, or the French Cymbeline. The Canadian haute couture firm Ines Di Santo will debut in the show program, joining designers such as Sophie et Voilà, Joli Poli, Serina, Katy Corso, Yuliia Lobachóva Couture, Woná Concept & Eva Lendel and Agnieszka Swiatly, among many others.
International haute couture will shine in the trade show with Vivienne Westwood, Giambattista Valli, Elie Saab, Viktor & Rolf, Stéphane Rolland, Ines Di Santo, Georges Hobeika, Zuhair Murad, Tony Ward, Jenny Packham, Antonio Riva and Reem Acra.
To strengthen its global reach, BBFW will stream its fashion shows both live and on-demand through its website and digital platforms.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Barcelona Bridal Fashion Week elevates bridal fashion to the international stage
PETALING JAYA, Malaysia, May 2, 2025 /PRNewswire/ -- Just months after announcing its dynamic partnership with world-renowned patient experience expert Shareef Mahdavi and the PX Ninety program, VISTA Eye Specialist is thrilled to mark a major milestone: the story of its PX Ninety and Ikigai WowX transformation has been published in the prestigious April edition of Cataract & Refractive Surgery Today (CRST), a leading U.S. medical journal.
This global spotlight not only cements VISTA's role as a pioneer in purpose-driven, innovative eye care—but also puts Malaysia proudly on the international stage.
"Being featured in CRST is not just a win for VISTA—it's a win for every patient who believes in our vision of care with heart and purpose," said Boon Siong Lim, Founder of VISTA Eye Specialist.
From Vision to Reality: PX Ninety Rollout and Results
Since kicking off the collaboration in November 2024, VISTA has rolled out game-changing initiatives across all 18 centers:
The Impact: Tangible Wins for Patients and Teams
This cultural and operational leap has driven remarkable results:
Why This Matters to Patients
"Being published in CRST means our patient experience isn't just good by local standards—it's recognized and celebrated by international experts," said Carol Heng, Chief WowX Officer and Chief Experience Designer for PX Ninety.
"Our patients are getting world-class care—with soul."
The article showcases how VISTA fuses behavioral science and the Japanese philosophy of Ikigai to create a journey that's not only medically sound—but emotionally rich. Every step—from first consult to post-op—has been thoughtfully reimagined and internationally validated.
"Imagine getting LASIK and walking away not just with clearer vision, but with an Ikigai Box—a personal time capsule that marks the day your life changed," Carol added. "That's what care with soul looks like."
Real Patient Stories, Real WowX Moments
Nothing says success like the voices of our patients:
"After extensive research, I chose VISTA for my cataract surgery… The entire team made me feel at ease. The clinic was immaculate, the technology was top-notch—and after surgery, my vision became noticeably sharper. Watching TV now feels like HD!"
"The Doctor explained everything so clearly and made my daughter feel completely at ease—she even fell asleep during the exam! As parents, we felt truly reassured. Thank you for such a comfortable and heartwarming experience."
A Global Benchmark in Modern Eye Care
"Getting published in CRST is a big deal," said Shareef Mahdavi, author of Beyond Bedside Manner and creator of PX Ninety. "VISTA is showing the world what patient-first healthcare should truly look like."
A Movement Gaining Momentum
VISTA's transformation is just beginning. Upcoming initiatives include:
Regional Interest in VISTA's WowX Model
VISTA's success story is also turning heads across the region. In recent months, healthcare delegations from Medical Saigon Group (Vietnam), Bangkok Eye Hospital (Thailand), and EyeLink Group of Eye Care Centers (Indonesia) have visited VISTA to explore how they can implement similar wowX service principles and innovations in their own practices.
"It's exciting to see other countries looking to VISTA as a model," said Mr. Lim. "It validates the impact we're making—not just locally, but regionally."
About VISTA Eye Specialist
With 18 centers across Malaysia, VISTA Eye Specialist is a trusted leader in cataract, refractive, and myopia care. Renowned for clinical excellence, advanced technology, and a bold new approach to patient experience, VISTA is setting the standard for modern eye care.
We are a multiple award-winning and B Corp Certified organization—recognized not just for medical outcomes, but also for business innovation, customer service, and HR excellence.
Our awards include:
These honors are a testament to VISTA's unwavering commitment to delivering care that's not only effective—but exceptional.
About PX Ninety and Shareef Mahdavi
PX Ninety is a behaviorally grounded program created by Shareef Mahdavi, focused on transforming healthcare through empathy, personalization, and structured change. Learn more at www.pxmovement.com.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
VISTA Eye Specialist Celebrates Breakthrough PX Ninety Collaboration with Shareef Mahdavi—Now Featured in Leading U.S. Medical Journal
