Beats Introduces 'Beats Cables' to Its Dynamic Product Portfolio

CULVER CITY, Calif.--(BUSINESS WIRE)--Apr 15, 2025--

Beats today announces its first-ever collection of reinforced charging cables in an assortment of lengths and colors. Beats Cables are available to order starting today at apple.com in four electric colors—Bolt Black, Surge Stone, Nitro Navy, and Rapid Red—at $18.99 (US) for a single cable and $34.99 (US) for a pack of two. 1

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250415205934/en/

Beats Cables are made with a tangle-free woven design for increased durability and to prevent fraying. 2 The cables are available in two convenient lengths—1.5 meters 3 and 20 centimeters (8 inches) 4 —for both stationary and portable use.

The cables are offered in a variety of configurations: USB-C to USB-C, USB-A to USB-C, and USB-C to Lightning. Power adapters are not included in purchase. 5

“Pill People” Campaign

To launch Beats into this new category, the iconic “Pill People” return for a comedic spot highlighting the cables’ features and uses. Voiced by comedians Ben Marshall, Desi Banks and Megan Stalter, the campaign is available now across Beats’ social media channels.

Watch the campaign HERE.

“From bold colors and packaging to bringing product features to life with the Pill People campaign, we’re energizing this category in true Beats fashion,” said Beats CMO Chris Thorne.

Compatibility and Features

USB-C to USB-C works with USB-C Apple and Android devices and is built for charging, syncing, audio, CarPlay, and transferring data. It charges USB-C compatible Beats headphones and speakers while listening to audio or streaming lossless audio.

When used with compatible hardware, USB-C to USB-C also supports fast charging up to 60 watts and can transfer data at USB 2.0 rates. For fast, efficient charging, pair the USB-C cable with a USB-C power adapter and conveniently charge compatible devices from a wall outlet.

USB-A to USB-C is designed for charging, syncing, CarPlay, and transferring data. Fast charging reaches up to 15 watts on select iPhone and iPad models, and data is transferred at USB 2.0 rates.

USB-C to Lightning is compatible with iOS and iPadOS devices that have Lightning ports and supports charging, syncing, and CarPlay—with fast charging on select iPhone and iPad models.

Bold Colors

Beats Cables come in an array of colors—including Bolt Black, Surge Stone, Nitro Navy, and Rapid Red—and a variety of lengths, including:

* USB-A to USB-C (1.5 m) and USB-C to Lightning (1.5 m) in Rapid Red will be available this summer.

Designed with the Environment in Mind

Beats' cable packaging is made from 100% plant-based material sourced from recycled fiber and sustainable forests. 6

Pricing and Availability

Beats cables are available to order starting today for $18.99 (1.5 meters and 20 centimeters) and $34.99 (1.5 meters, two-pack, USB-C to USB-C and USB-A to USB-C) from apple.com in the US, with on-shelf beginning Thursday, April 17.

Media

Images and assets: DOWNLOAD

Beats cable in Surge Stone

Beats cable in Nitro Navy

Beats cable in Bolt Black

Beats cable in Rapid Red

Beats Cables in an assortment of four colors (L-R): Rapid Red, Nitro Navy, Bolt Black, and Surge Stone

VATICAN CITY (AP) — Pope Leo XIV on Monday called for the release of imprisoned journalists and affirmed the “precious gift of free speech and the press” in an audience with some of the 6,000 journalists who descended on Rome to cover his election as the first American pontiff.

Leo received a standing ovation as he entered the Vatican auditorium for his first meeting with representatives of the general public.

The 69-year-old Augustinian missionary, elected in a 24-hour conclave last week, called for journalists to use words for peace, to reject war and to give voice to the voiceless.

He expressed solidarity with journalists around the world who have been jailed for trying to seek and report the truth. Drawing applause from the crowd, he asked for their release.

“The church recognises in these witnesses — I am thinking of those who report on war even at the cost of their lives — the courage of those who defend dignity, justice and the right of people to be informed, because only informed individuals can make free choices,” he said.

“The suffering of these imprisoned journalists challenges the conscience of nations and the international community, calling on all of us to safeguard the precious gift of free speech and of the press.”

Leo opened the meeting with a few words in English, joking that if the crowd was still awake and applauding at the end, it mattered more than the ovation that greeted him.

Turning to Italian, he thanked the journalists for their work covering the papal transition and urged them to use words of peace.

“Peace begins with each one of us: in the way we look at others, listen to others and speak about others,” he said. “In this sense, the way we communicate is of fundamental importance: we must say ‘no’ to the war of words and images, we must reject the paradigm of war.”

After his brief speech, in which he reflected on the power of words to do good, he greeted some of the journalists in the front rows and then shook hands with the crowd as he exited the audience hall down the central aisle. He signed a few autographs and posed for a few selfies.

It was in the 2013 audience with journalists who covered the election of history's first Latin American pope that Pope Francis explained his choice of name, after St. Francis of Assisi, and his desire for a “church which is poor and for the poor!”

Newly elected Pope Leo XIV, formerly Cardinal Robert Francis Prevost, appears on the central loggia of St. Peter's Basilica at the Vatican shortly after his election as the 267th pontiff of the Roman Catholic Church, Thursday, May 8, 2025. (AP Photo/Domenico Stinellis)