SHANGHAI, April 16, 2025 /PRNewswire/ -- SOUEAST Motor is set to kick off the inaugural SOUEAST Global EASE DAY 2025 on April 21st in Shanghai, China. This global event will bring together international media and notable influencers for a five-day immersive experience, advancing the brand's vision for EASE urban mobility through collaboration.
EASE DAY, SOUEAST's first-ever global brand summit, will gather influential voices to forge meaningful media connection and amplify brand resonance. Serving dual purposes as both a milestone moment and a symbolic launchpad, this event will promote the brand's transformation into a globally competitive auto force. Over the course of the event, guests will participate in a range of themed activities designed to foster deeper engagement.
The agenda features four core highlights: EASE Talk, EASE Experience, EASE Innovation, and EASE City. Through in-depth brand dialogues, test drives, car preview and urban cultural experiences, global media and notable influencers will gain a close-up understanding of SOUEAST's brand vision and philosophy.
EASE YOUR LIFE in Motion
Since its comprehensive brand refresh in 2024, SOUEAST has rapidly expanded its international footprint, with successful rollouts across the Middle East and Central Asia. Guided by the brand philosophy, "EASE YOUR LIFE," SOUEAST is reshaping urban mobility by combining global insight with local adaptation—offering customers stylish, comfort, and warm-tech driving experiences tailored to everyday city life.
EASE DAY 2025 represents a natural next step. The event will offer a platform for SOUEAST to engage closely with media through interactive experiences and strategic discussions. And attendees will gain firsthand insight into SOUEAST´s interpretation of intelligent urban mobility.
A Global Journey Begins in Shanghai
The first stop on the EASE DAY journey, Shanghai sets the tone for what SOUEAST envisions as a yearly tradition—bringing the global media and notable influencers together in a different symbolic city. By building a space for co-creation, shared insight, and cultural resonance, EASE DAY will bring extraordinary experiences to urban life.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Driving the Future of EASE Urban Mobility: The First-Ever SOUEAST Global EASE DAY to Launch in Shanghai
LOS ANGELES, May 3, 2025 /PRNewswire/ -- CASEKOO, the tech accessories brand redefining the space where function meets fashion, made a bold impact at the Hypebeast Flea Market in Beijing this past month. Fusing art, style, and urban culture, CASEKOO transformed its booth into a creative playground where technology became a canvas for personal expression. At the center of the activation was an interactive DIY customization station, where visitors became designers, creating their own art phone cases. Using the brand's signature Cushion series as a base, participants explored color palettes, textures, and visual elements to craft one-of-a-kind masterpieces. Each day, 10 standout designs were selected, and their creators received their customized phone cases as gifts—making the experience not only fun, but also meaningful.
When Street Art Meets Tech Canvas
Elevating the event's artistic energy, renowned art collective ABS Crew hosted a live creation session, using CASEKOO's clear Magic Stand cases as their canvas. With bold, expressive designs, they transformed everyday cases into funky iPhone masterpieces—blurring the line between street art and functionality, and turning tech accessories into captivating, wearable art.
The excitement continued when well-known rapper Bridge made a surprise appearance at the CASEKOO booth. A major figure in China's music and streetwear scenes, Bridge mingled with fans and showed his support for the brand. His fearless fashion and authentic charisma perfectly matched CASEKOO's bold identity and cultural edge.
The New Era of Wearable Expression
More than just a tech accessories brand, CASEKOO is a creative movement—redefining what a Magic Stand phone case can be. With a diverse range of cool phone cases and cool iPhone case designs, CASEKOO seamlessly blends functionality, protection, and style. The latest Pro version features full 360° rotation, offering unmatched flexibility to support your phone at any angle. Each product is a statement piece, empowering users to express their individuality with confidence.
CASEKOO's participation in the Hypebeast Flea was more than a product showcase—it was a celebration of community, creativity, and collaboration. Through partnerships with artists, musicians, and tastemakers, the brand continues to push boundaries and shape the future of fashion-tech culture.
To explore CASEKOO's latest collections and discover upcoming creative experiences, visit www.casekoo.com.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
CASEKOO Stuns at Hypebeast Flea with Creative DIY Experience and Funky Cultural Icons
