SEOUL, South Korea, April 17, 2025 /PRNewswire/ -- Hyundai Motor Company has unveiled its 'Forest Run 2025' campaign with the slogan 'Forest Run: Running Together to Plant Trees.' The social contribution initiative formerly known as 'Longest Run' celebrates its 10th anniversary under the new name 'Forest Run.' This year's event will invite 5,000 participants and donate 5,000 trees under the new 'one tree per runner' donation model.
Hyundai Motor also introduced a new mascot for the campaign, 'Grew' (the word used to count trees in Korean), through an online campaign film to launch Forest Run. The tree-like runner character represents the growth of the initiative since its foundation in 2016 and embodies this year's event slogan of 'Forest Run: Running Together to Plant Trees.'
The finale event for 'Forest Run 2025' will be the 'Final Run', scheduled for May 17 at Yeouido Park Cultural Square, featuring a 10-kilometer course that passes through Seogang Bridge as a turning point. Participants can also explore partner booths built with Hyundai's mobility solutions, including the IONIQ Forest exhibition and the ROBO restaurant, to engage in a variety of activities and learn more about the mission of Forest Run. Registration for 'Forest Run 2025' will take place on the official webpage from April 18 to 23.
Since 2016, Forest Run has involved approximately 250,000 participants and resulted in the donation of 25,850 trees.
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About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision 'Progress for Humanity,' Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring about revolutionary mobility solutions while pursuing open innovation to introduce future mobility services. In pursuit of a sustainable future for the world, Hyundai will continue its efforts to introduce zero-emission vehicles with industry-leading hydrogen fuel cell and EV technologies.
More information about Hyundai Motor and its products can be found at:
https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Hyundai Motor Unveils 'Forest Run 2025' to Plant Trees
WASHINGTON, May 1, 2025 /PRNewswire/ -- Fashion industry veteran and sustainability expert Liz Hershfield will lead Cotton Council International (CCI), the export promotion arm of the National Cotton Council of America (NCC), as its new Executive Director. Hershfield succeeds Bruce Atherley, who retired at the end of March.
"Strong leadership and innovative strategies are essential to maintaining U.S. cotton's competitive edge," NCC President & CEO Gary Adams said. "Liz is well poised to enhance COTTON USAâ„¢ programs by communicating U.S. cotton's benefits, giving U.S. cotton growers more opportunities to thrive in the complex global market."
Hershfield's specialized expertise in sustainability, global sourcing, product development and end-to-end supply chain strategy, alongside extensive experience with U.S. cotton, will advance CCI in leading the world to cotton's next level through its COTTON USAâ„¢ brand and help drive global U.S. cotton initiatives.
"There's never been a more important time to champion U.S. cotton," Hershfield said. "U.S. cotton has an incredible story to tell—rooted in quality, innovation and an unwavering commitment to sustainability, underscored by trust earned through reliable COTTON USA™ partnerships.
I'm honored to join the talented team at CCI to bolster growth in demand and preference for U.S. cotton across the global textile supply chain."
Throughout her distinguished career, Hershfield has spearheaded supply chain and sustainability initiatives for globally established brands such as J.Crew, Madewell and Gap Inc. She also founded Green-ish, a consultancy that helps businesses navigate the complexities of environmental, social and governance (ESG) and supply chain management.
Her contributions to sustainable fashion have earned her widespread recognition, including the prestigious Textile Exchange Ryan Young Climate+ Award for her pioneering regenerative cotton program supporting U.S. cotton farmers. Hershfield was also honored with The Lead's "The Direct 60" award and named to the Rivet 50 Index for her leadership in the denim industry.
In her new role as CCI Executive Director, Hershfield will leverage her vast experience with U.S. cotton and her proven track record in sustainable fashion and supply chain management to globally elevate "The COTTON USAâ„¢ Difference" of superior U.S. cotton plus unrivalled partnership across the global textile supply chain.
About COTTON USAâ„¢: Cotton Council International (CCI) is a non-profit agricultural trade association that promotes U.S. cotton fiber, yarn and manufactured cotton products around the globe under our COTTON USAâ„¢ brand. With nearly 70 years of experience, our mission is to make U.S. cotton the preferred fiber for mills/manufacturers, brands/retailers and consumers. Our reach extends to more than 50 countries through 20 offices around the world. To learn more, visit: www.cottonusa.org.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Innovative Sustainable Fashion Leader Liz Hershfield Named Cotton Council International (CCI) Executive Director
