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Chery's New Brand - LEPAS Unveils First Vehicle, Redefining Elegant Mobility

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Chery's New Brand - LEPAS Unveils First Vehicle, Redefining Elegant Mobility
Business

Business

Chery's New Brand - LEPAS Unveils First Vehicle, Redefining Elegant Mobility

2025-04-19 18:23 Last Updated At:18:45

ANQING, China, April 19, 2025 /PRNewswire/ -- On April 18, Chery achieved another milestone in its global strategy: LEPAS L8, the first vehicle under Chery's new international brand LEPAS, officially rolled off the production line. As a strategic move in Chery's premium positioning, LEPAS not only addresses a market gap but also redefines elegant mobility with its philosophy of "COLORFUL LIFE, MASTERFUL DRIVE."

With the audience watching in anticipation, Mr. Zhu Shaodong, Executive Vice President of Chery International, and Mr. Cao Bin, Chief Technology Officer of Chery, alongside other company leaders, unveiled LEPAS's first new vehicle—L8—revealing its sleek and elegant design in full for the first time. Representatives from global partners and media guests were present to witness this historic moment.

The launch of LEPAS marks the culmination of Chery's nearly three decades of automotive expertise and global capabilities. It aims to enrich users' lives through innovative technology and design while delivering a poised yet exhilarating driving experience. As a cornerstone of Chery's upmarket strategy, LEPAS transcends the car's functional role, transforming it into an expression of lifestyle aesthetics. The brand name fuses "LEAP" and "PASSION," symbolizing dynamism and vitality while balancing elegance with fervor. Its "Leopard Aesthetics" design creates boundary-defying visual signatures. Backed by Chery's eight global R&D centers, LEPAS reimagines "elegant control."

LEPAS L8, the brand's inaugural model, sets a new benchmark for mainstream SUVs. With its sleek styling, tech-forward cabin, spacious comfort, and comprehensive safety features, it caters to urban elites seeking a premium lifestyle. Beyond L8, LEPAS will expand its lineup to cover all mainstream segments, building a diverse product portfolio tailored to discerning customers - from family-oriented elites to those with refined tastes.

The LEPAS L8's debut heralds its global launch at 2025 Chery Business Conference in late April. Centered around the theme "COLORFUL LIFE, MASTERFUL DRIVE," the event will showcase the perfect fusion of elegance and technology to a worldwide audience. Amid the dual trends of automotive intelligence and consumption upgrades, the arrival of LEPAS represents not only a testament to Chery's technological prowess but also a bold reimagining of the future of mobility aesthetics. True to its vision—"Making LEPAS the choice for stylish, elegant mobility"—this journey, beginning in Wuhu, China, is now accelerating onto the world stage.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Chery's New Brand - LEPAS Unveils First Vehicle, Redefining Elegant Mobility

Chery's New Brand - LEPAS Unveils First Vehicle, Redefining Elegant Mobility

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TVU Networks to Showcase 20 Years of Innovation at KOBA 2025

2025-05-15 07:00 Last Updated At:07:15

Industry Pioneer Unveils Next-Generation AI Solutions and Enhanced Cloud Ecosystem

CUPERTINO, Calif., May 15, 2025 /PRNewswire/ -- TVU Networks, a pioneer in live video production and a leader in cloud-based media solutions, will celebrate its 20th anniversary at KOBA 2025. Since its founding in 2005, TVU Networks has been dedicated to transforming how live video content is produced and distributed. By leveraging IP-based technology, mobile connectivity, and cloud services, TVU has empowered broadcasters and content creators to deliver high-quality live video from anywhere in the world—without traditional infrastructure constraints.

During KOBA 2025, TVU unveiled breakthrough technology designed to dramatically lower expenses associated with cloud-based live workflows. Attendees who visited the TVU exhibition space had the opportunity to witness how these innovations could streamline their cloud-based operations. The company also presented recently developed applications that had been incorporated into the TVU cloud ecosystem, such as an advanced media analysis tool, scan conversion capability, and SCTE integration, coupled with innovative AI-driven features crafted to boost operational efficiency.

TVU MediaHub—introduced in 2024 as a cutting-edge cloud routing platform for live broadcasts—was featured at KOBA with numerous enhancements. MediaHub rapidly established itself as the core infrastructure for significant cloud productions and received industry recognition with six prestigious awards in 2024. The system was instrumental in several major cloud broadcasting milestones last year, including BBC's unprecedented coverage of 369 simultaneous election feeds, France Télévisions' backup system for the 2024 Paris sporting events, and the global streaming of Red Bull Dance Your Style Finals from Mumbai.

"TVU's innovation has always been fueled by the needs of our customers and partners," said Paul Shen, founder and CEO of TVU Networks. "For 20 years, we have been committed to being a true partner to the industry. This collaborative approach has driven our success and enabled us to shape the future of live production together."

Visit TVU Networks at KOBA 2025, Booth #D305, to experience the future of live video production.

Sign up to meet our experts for a personalized demo at KOBA 2025: https://info.tvunetworks.com/koba-2025

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

TVU Networks to Showcase 20 Years of Innovation at KOBA 2025

TVU Networks to Showcase 20 Years of Innovation at KOBA 2025

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