Cinema-inspired on-board entertainment is gaining a momentum in China, as Chinese film authorities are intensifying their cooperation with railway companies, airlines and shipping companies to launch film-themed trips nationwide as part of an initiative to stimulate consumption with the "China Film Consumption Year" campaign.
As part of the "China Film Consumption Year" campaign, the efforts are aimed to harness the cultural appeal of cinema to boost consumer spending and support economic growth.
On Saturday, a C919 jetliner flying from Shanghai took its passengers on a movie journey. The luggage racks in its passenger cabins are decorated with famous lines in movies.
"Taking a plane is quite tiring, but enjoying in-flight movies will definitely make the trip much comfortable," said a passenger.
Meanwhile, local authorities across China have been introducing interesting activities that combines films with tourism. For example, northeast China's Heilongjiang Province has opened special movie-themed trains for tourists to feel the charm of Chinese films.
"We offer classic film screenings, movie poster exhibitions and Q and As on film knowledge on board the train so that foreign tourists are able to experience Chinese film culture while enjoying delicious food and beautiful sights," said Zhao Lu, manager of China Railway Harbin Culture and Tourism Group's tourism division.
In Qingdao City of east China's Shandong Province, an Adora Magic City cruise ship departing here for Jeju in South Korea and Fukuoka in Japan recently has also embarked on a special journey in line with the "China Film Consumption Year" campaign.
During their trip, the passengers on board are treated to concerts of classic film music, movie posters and other film-related activities.
Cinema-inspired on-board entertainment gains momentum in China
Cinema-inspired on-board entertainment gains momentum in China
A deal to give the United States exclusive access to Ukraine's mineral resources has sparked contention among Ukrainian experts, who have described earlier drafts of the agreement as "unacceptable" and "colonial."
As the war between Ukraine and Russia is showing signs of winding down, another battle is quietly unfolding beneath Ukrainian soil, with competitors eying Ukraine's vast reserves of critical minerals.
The United States and Ukraine have signed an agreement to establish the U.S.-Ukraine Reconstruction Investment Fund, the U.S. Treasury Department announced on Wednesday.
For some, the minerals deal with the United States offers a lifeline for Kiev's war-torn economy. For others, it signals the quiet start of a resource takeover, raising concerns about what Ukraine may be giving away in exchange for support.
Ukraine is rich in critical resources such as graphite, lithium, and titanium. All these are vital to electric vehicles, the aerospace industry, and the high-tech supply chain.
At a graphite quarry roughly 400 km south from Kiev, capital of Ukraine, the roads give way to deep ruts and scattered debris, which means the mine site falls short of normal operation in wartime.
According to Ukraine's geological survey, the country holds 22 of the 50 strategic materials identified by the U.S. as critical.
As the global race for these resources intensifies, Washington is eager to secure reliable access. Ukraine, desperate for investment for reconstruction, has opened its doors. However, according to experts, the negotiations have been tense.
"When we had the first draft of this agreement, it was absolutely awful, absolutely unacceptable for Ukraine. It was also like a colonial agreement," said Volodymyr Landa, senior economist at the Center of Economic Strategy of Ukraine.
The country's mining sector is in dire need of foreign capital. At one of Ukraine's largest graphite deposits, infrastructure is minimal, with a few dogs, a guard, and an elderly tractor driver.
A Lviv-based mine owner said water pipes freeze over in winter, bringing operations to a halt. More importantly, the war has drained both labor and funding.
"If the Ukrainian government presents it for free, for 50 years with free rent, our resources will lose from that," said Ostap Kostiuk, CEO of Zavallivskyi Graphite, located in the Kirovohrad region.
Following a tense and reportedly humiliating visit to Washington in March, Ukrainian President Volodymyr Zelensky appears to have softened his stance on a minerals deal he once said he would never sign. The move has triggered public outcry at home.
"Now they (the U.S.) say 'give me money, no, lithium' for the guarantees. It's not fair, I think," said a local resident.
"I definitely started to respect America less. He (Trump) is not interested in Ukraine actually ending the war," another added.
This graphite deposit represents only a fraction of Ukraine's untapped potential. An estimated 30 percent of its critical minerals have already been extracted. The other 70 percent, still buried across vast swathes of the country, is what many believe Washington is ultimately eying.
"Please do everything to make this peace closer to us, closer to people, closer to Ukrainians. Because every day, every hour, every minute, it costs our Ukrainian nation one to five Ukrainian best guys' lives," said Kostiuk.
In the view of Professor Valeriy Pekar, a business scholar in Kyiv and Lviv, the Trump administration is not actually interested in securing peace for Ukraine.
"To take control of our resources, it is necessary to end the war. The American leadership declares themselves great peacemakers, but what they really do is not peacemaking. It's war mongering," he said.
US interest in Ukraine's critical minerals draws public backlash
