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Silver economy develops niche markets for seniors

China

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      China

      China

      Silver economy develops niche markets for seniors

      2025-04-20 19:51 Last Updated At:20:27

      The growing silver economy in China has developed various niche markets providing low-cost and one-stop services to the senior.

      In east China's Jiangsu Province and nearby Shanghai, a novel type of restaurants emerge for elderly diners with lunch and diner combined to cost no more than 100 yuan (around 14 U.S. dollars) on average per person, accompanied by a wide variety of entertainments.

      The Yitian Club, or One Day Club in English, in Suzhou, a major city in Jiangsu, is packed with senior customers at 10:00 every day.

      The restaurant offers group meal packages priced at approximately 100 yuan per person, covering both lunch and dinner, each serving 18 dishes.

      "Vegetarian dishes are what we need in summer, as they are light and go well with our tastes," said a customer.

      The club also has a KTV where the senior customers enjoy themselves singing, dancing and chatting over tea throughout the afternoon after lunch. "We can sing and dine in the club. It offers all the services for us," said another customer.

      Qian Ziqing, manager of the club, said he opened the restaurant for senior folks because he was confident in the potential of China's silver economy.

      After finding that seniors love to go to nearby rural farm houses to enjoy themselves, where they have meals at low cost plus recreations, Qian decided to introduce the business model to urban areas.

      "We mean to provide delicious dishes and high-quality entertainments at urban centers where transportation is convenient, but at prices close to those at the rural farm houses, so folks could happily spend all day together in the place. Now, we can say it's hard to book a table in our club," said Qian.

      The innovative 100-year-a-day model of the club enables the senior folks to re-gain the pleasure of social life, and fills in a gap in the traditional elderly care services.

      Currently, the scale of China's silver economy reached about seven trillion yuan (about 960 billion U.S. dollars), accounting for about six percent of the country's GDP, and that number is expected to grow to 30 trillion yuan by 2035.

      Silver economy develops niche markets for seniors

      Silver economy develops niche markets for seniors

      Next Article

      Attractions across China embrace May Day holiday tourism boom

      2025-05-01 19:08 Last Updated At:19:57

      Attractions across China are embracing a tourist boom during the five-day May Day holiday season beginning on Thursday.

      In south China's Guangdong Province, the Hong Kong-Zhuhai-Macao Bridge, a mega bridge connecting Guangdong's Zhuhai City with neighboring Hong Kong and Macao, is one of the most popular tourist destinations.

      The total number of visits of the bridge during the holiday has exceeded 6,800, about 50 percent more than that on normal days.

      "I am indeed feeling very proud [of this mega project], a big thumbs-up for our great country!" said a tourist surnamed Ke.

      In the Tianmen Mountain scenic area in Zhangjiajie, central China's Hunan Province, performances featuring local folk customs are amazing tourists from home and abroad.

      "I think it's really traditional in China, the costumes and the dance. We really like it," said tourist Julie from France.

      "I love the performance. I felt like it was very immersive, and with the view, it's crazy. I'll recommend everyone thinking of coming here for sure," said tourist Duarte from Portugal.

      In northwest China's Gansu Province, the famous Mogao Grottoes are also see a peak of visits during the holiday, as the tickets, which are limited to 6,000 per day, would all sell out well in advance.

      Built between the 4th and 14th centuries, the Mogao Grottoes are home to a vast collection of Buddhist artworks, with more than 2,000 colored sculptures and 45,000 square meters of murals located in 735 caves, carved along the cliffs by ancient worshipers.

      In northwest China's Xinjiang Uygur Autonomous Region, the Tianchi Lake in the Tianshan Mountains, more than 1,900 meters above sea level, had the ice floes on it thawed just before the holiday, offering tourists a breathtaking view.

      "This is my first time to visit the lake. The view is shockingly beautiful when you see it in person!" said tourist Chen Yanru from northeast China's Liaoning Province.

      Xinjiang's Manas county is a famous destination for self-driving tours because of the region's diverse natural landscapes, such as yardangs, the Danxia landform, river valleys, canyons, alpine meadows and forests.

      "It's a very worthwhile trip for the holiday. I am amazed by the picturesque scenery of Xinjiang," said tourist Zhou Chenchong from Shanghai.

      Attractions across China embrace May Day holiday tourism boom

      Attractions across China embrace May Day holiday tourism boom

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