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Beijing film festival launches “ticket stub for discounts” campaign to boost film culture, consumption

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      China

      China

      Beijing film festival launches “ticket stub for discounts” campaign to boost film culture, consumption

      2025-04-21 15:07 Last Updated At:04-22 00:47

      During the ongoing 15th Beijing International Film Festival (BJIFF), moviegoers can not only enjoy a rich lineup of movie screenings, but also unlock exclusive discounts and offers at a dozen of business districts across Beijing with their ticket stubs.

      Launched during the film festival, the “China Film Consumption Year” event is a joint effort by the National Film Administration, China Media Group, and other organizations.

      The initiative aims to boost both film culture and consumer spending, creating a vibrant crossover between the silver screen and city life during the festival, which runs from April 18 to 26.

      Throughout the festival, a variety of themed markets, sub-forums, and other activities are being held across cinemas and cultural and creative parks in the city.

      The 798 Art District alone is hosting over 20 outdoor exhibitions and related activities during the festival. Visitors can enjoy discounts from more than 100 participating merchants in the area, including those in catering, exhibitions, and the cultural and creative industries.

      "There are many excellent films screened during the Beijing International Film Festival. I had just stepped out of a cinema when I found that this cafe offers a special discount for people with a movie ticket stub, so I came over for a cup of coffee," said Hou Liaohong, a moviegoer.

      Promotional signs have been rolled out across participating business districts and cinemas, with many extending the discounts to any movie ticket from April.

      The 15th BJIFF presents over 300 films across 33 cinemas and one immersive venue in Beijing, Tianjin and Hebei. The "Beijing Screening" section offers approximately 900 screenings, showcasing global masterpieces, restored classics and the works of emerging Chinese filmmakers.

      Beijing film festival launches “ticket stub for discounts” campaign to boost film culture, consumption

      Beijing film festival launches “ticket stub for discounts” campaign to boost film culture, consumption

      Beijing film festival launches “ticket stub for discounts” campaign to boost film culture, consumption

      Beijing film festival launches “ticket stub for discounts” campaign to boost film culture, consumption

      Next Article

      Ukrainian parliament to vote on natural resources deal with U.S. on May 8

      2025-05-02 22:32 Last Updated At:05-03 00:17

      The Ukrainian Verkhovna Rada, the country's parliament, will hold a vote on May 8 to ratify a natural resources agreement signed with the United States earlier this week.

      The U.S. Treasury Department announced on Wednesday an agreement between the two countries to establish the U.S.-Ukraine Reconstruction Investment Fund, which will give the U.S. preferential access to some of Ukraine's natural resources.

      The fund will become operational within a month to a month and a half after the agreement is approved by the Ukrainian parliament, according to Ukraine's First Deputy Prime Minister and Economy Minister Yulia Svyrydenko on Friday.

      Speaking to Ukrainian media, the minister expressed her hope for the early launch of the fund, saying it should become a tool for the recovery and development of key sectors of the Ukrainian economy.

      Also on Friday, Ukrainian Prime Minister Denys Shmyhal said that the follow-up technical documents for the fund will not be intergovernmental, but will be signed at the institutional level.

      He said that the follow-up agreements will be of an implementation nature between Ukraine's designated agency and the U.S. International Development Finance Corporation (DFC), and therefore will not require ratification by the parliament.

      Although there are no formal security guarantees in the agreement, but each new military assistance provided by the U.S. to Ukraine is considered a capital contribution, which will encourage the U.S. administration to continue and not to stop supplying Ukraine with weapons and intelligence, said the Ukrainian Prime Minister, who also called on the legislature to ratify the agreement as soon as possible.

      Ukrainian parliament to vote on natural resources deal with U.S. on May 8

      Ukrainian parliament to vote on natural resources deal with U.S. on May 8

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