Marie Kondo Uncovers New Joy Through Travel with Klook

The Netflix star rediscovers what sparks joy through immersive experiences, proving transformation isn't found in a drawer—it's found on the road.

SINGAPORE, April 22, 2025 /PRNewswire/ -- Marie Kondo built a global empire by helping millions let go of what no longer sparked joy for them. But in a refreshing turn of events, Kondo has found a new path to joy—not through perfectly folded clothes, but through travel. In a new global campaign with Klook, a leading platform for experiences and travel services in Asia, Kondo trades structure for spontaneity, embarking on a deeply personal journey of rediscovery.

Aptly titled The Best You, the campaign reframes travel as more than a getaway—it's a gateway to becoming the version of yourself you didn't know you were looking for. "My system for tidying took the world by storm, but things had to change as I needed to focus on my family," said Kondo. "I'm coming back to where it all started, to discover what can spark joy in this new phase of my life. I want to always be open to new experiences, to never stop searching for things that touch my heart," she added.

From Bucket Lists to Better Selves

According to Klook's latest Travel Pulse study, 1 in 2 Millennial and Gen Z travelers are driven by the desire for personal transformation. They're not just looking for picture-perfect getaways, but real experiences that spark joy, clarity, and wonder. And the best way to do that, according to nearly 1 in 5 travelers, is to embark on a nature retreat or take a short weekend getaway to chase meaningful moments beyond the miles.

"We've always believed experiences offer more than just activities—they're a way to see yourself differently. When the world feels unpredictable, people look for moments that bring them back to who they are. The Best You is our invitation to rediscover joy, connection, and personal growth through the simple power of travel and shared experiences," said Marcus Yong, Vice President, Global Marketing at Klook.

Travel, whether near or far, offers a chance for renewal, with 48% of travelers reportedly feeling fully recharged after taking a trip. From local escapes to far-flung adventures, The Best You is delivering transformative experiences that foster personal growth to bring you closer to who you want to become.

Here's To Manifesting The Best Version of Yourself

Whether it's finding your playful side at a theme park, embracing stillness on a scenic train ride, or trying something new with loved ones, The Best You is about discovering experiences that bring you closer to who you want to be.

To help travelers kickstart their journey to the best version of themselves, Klook has created an interactive online quiz—part personality decoder, part choose-your-own-adventure. Every journey starts with a choice, and through a series of intuitive, story-led decisions, travelers uncover one of eight distinct travel personalities that reflect their unique travel aura. More than just a label, each persona unlocks curated experiences designed to help bring your best self to life, wherever the journey takes you.

Walk in Marie Kondo's Footsteps in Japan

And if Japan is on your list, you can even follow in Marie Kondo's footsteps with a curated itinerary that includes: channeling your inner samurai to find balance and focus, learning to see beauty beyond imperfection in a kintsugi workshop, and letting loose in a one-of-a-kind robot dance session.

Ready to find the best you? Take the quiz and start your journey today at ExperienceTheBestYou.com

Get inspired: watch The Best You short film now.

Take the leap, go beyond the ordinary, and discover The Best You with Klook at ExperienceTheBestYou.com

About Klook

Klook is a leading platform for experiences and travel services in Asia. We curate quality experiences ranging from attractions and tours to local transport and experiential stays, in over 2,700 destinations globally. Founded in 2014, we are here to inspire and enable more moments of joy for travelers anytime, anywhere.

For media enquiries, please contact:
press@klook.com

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Marie Kondo Uncovers New Joy Through Travel with Klook

HANGZHOU, China, May 1, 2025 /PRNewswire/ -- The inaugural Zhejiang (Hangzhou) International Fashion Sports Week was launched on April 30 and will run through May 5 across two premier venues: E-Fashion Town in Linping District and Zhejiang Huanglong Sports Centre. Themed "Infusing Tech with Fashion and Fueling the Future of Sports Consumption", the event is hosted by the Sport Bureau of Zhejiang Province with support from Hangzhou Sport Bureau, Linping District People's Government, Xihu District People's Government, and Zhejiang Huanglong Sports Centre. The convergence of sports, fashion and cutting-edge technology creates a dynamic platform to reimagine athletic lifestyles and accelerate industry innovation.

The six-day program is structured around a "1+3+N+1" format, designed to integrate large-scale production with community engagement:

Olympians Take Spotlight in the Kick-off Event

A roster of Olympic and world champions from Zhejiang took the spotlight during the April 30 launch at E-Fashion Town, with them stepping into their roles as official ambassadors of Fashion Sports Week. Among them are freestyle swimmer Pan Zhanle, shooting prodigy Huang Yuting, badminton star Zheng Siwei, decorated athletes Yang Qian, Wang Zhilin, and Dong Xiya. Their presence adds star power to the weeklong event, helping to bridge professional athleticism with daily lifestyle and drive broader public engagement.

Throughout the week, the athletes will appear in key experiential zones:

These activities are providing participants with the opportunity to connect closely with sports stars in an engaging way, while showcasing the sports lifestyle as a platform for design, innovation, and cultural exchange.

Champion-Led Appeal Drives Retail and Community Momentum

Zhejiang (Hangzhou) International Fashion Sports Week is also a lever for local economic stimulation, with initiatives that blur the line between consumer experience and retail activation:

With expectations of drawing more than 100,000 visitors, the event aims to generate wide-ranging impact across local retail, hospitality, and tourism sectors. "Olympic ambassadors consider this much more than a celebration—it becomes a vehicle for economic and industrial transformation," said a representative from the Zhejiang Provincial Sports Bureau,"By integrating fashion-tech into the athletic sphere, we're shaping a high-value model for China's next phase of consumption-driven growth."

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

1st Zhejiang (Hangzhou) International Fashion Sports Week Debuts with Olympic Champions Inspiring Community Participation