Insta360 Unveils X5: The Smartest, Toughest 360° Camera Ever Made

LOS ANGELES, April 23, 2025 /PRNewswire/ -- Insta360, the world's best-selling 360° camera brand, is thrilled to announce Insta360 X5, its latest flagship camera. Combining groundbreaking image quality, rugged durability, and AI-powered ease of use, X5 sets a new benchmark for what 360° cameras can achieve.

Insta360 X5 Launch Video

X5's larger 1/1.28" sensors and lightning-fast Triple AI Chip system deliver a dramatic leap in image quality across all resolutions, including stunning 8K30fps 360° video. With PureVideo, a new AI-powered low-light mode, X5 achieves crisp, cinematic footage in challenging lighting.

Built for adventure, this is the toughest 360° camera ever. Its lenses are crafted from a new ultra-durable glass, while a first-of-its-kind replaceable lens system sets a new standard for the industry, allowing you to swap out damaged lenses on the go. Further hardware upgrades like a built-in wind guard, extended 3-hour battery life, and waterproofing to 49ft, make X5 the ultimate companion for active creators.

From shooting to sharing, X5 makes 360° creation effortless. The all-new InstaFrame Mode simultaneously captures an auto-framed, ready-to-share flat video and a full 360° video to fine-tune later. The Insta360 app has undergone a transformation with more intuitive editing tools, and X5 pairs with the Insta360+ cloud service, where you can instantly share 360º clips, edit on the cloud, and more.

"X5 redefines 360° cameras by solving creators' real challenges," said JK Liu, Insta360's Founder. "From replaceable lenses to AI-powered low-light shooting, we've built our dream camera—rugged enough for adventure, capable enough to produce high quality footage, and intelligent enough to capture epic moments effortlessly."

Insta360 X5 is available to order from April 22, 2025, via the Insta360 Official Store, Amazon, and select retailers, priced at US$549.99.

Insta360 X5 officially launched today at Insta360's pop-up event at NYC's Grand Central Terminal, where the groundbreaking 360º camera is available for purchase on-site from 9am to 5pm. Attendees are queuing around the block to be among the first people in the world to take home the 8K 360º camera. Inside, the atmosphere is buzzing with excitement, with hands-on demonstrations and appearances from top creators, including Jesse Wellens (@jessewelle) and Jen Smith (@jeanapvp). The huge 3.6m X5 installation provides the perfect photo op in the iconic Vanderbilt Hall, where guests can pick up exclusive merch, and meet special guests who'll be dropping by throughout the day. Whether you're capturing your first 360º selfie or testing out new AI-powered features, this experience isn't to be missed.

Unmatched Image Quality, Day and Night

X5's 8K30fps 360° video looks better than ever, with supersampling from 11K to 8K resulting in minimal loss to image quality for true-to-life shots. But resolution is just part of what determines image quality.

X5's 1/1.28" sensors are 144% larger compared to X4's, meaning they capture far more light. The Triple AI Chip system, made up of one 5nm AI Chip and two Pro Imaging Chips, works wonders to reduce noise for clean, uncompressed images in any conditions. With 140% more computing power, every moment—whether on thrilling rides, underwater adventures, or the trip of a lifetime—becomes clearer, brighter, and more vivid.

Low light capture gets an additional boost with a dedicated mode: PureVideo. Advanced AI noise reduction and dynamic range optimization deliver clear, vibrant footage in low light, perfect for capturing your late-night city explorations, motorcycle rides, and more. Meanwhile, Active HDR has been upgraded to 5.7K60fps for smooth, sharper shots, especially in high-contrast scenes.

360° Capture - Souped Up & Simplified

As the fifth generation, X5 has refined every aspect of 360° capture with incredible results. The beauty of shooting with X5 is that you record everything, everywhere, always. No wondering "Did I frame that right?" or fears of missing an epic moment, just shoot first and choose your angles later, with the invisible selfie stick effect enabling otherwise impossible third-person shots. Ideal for solo creators, travelers, and well... everyone.

But now, there's a new mode that makes all that 360° goodness simpler to achieve than ever before. Meet InstaFrame. Hit record and X5 produces two files. The first is an instantly shareable flat video, no editing or reframing needed. Here you have the choice of a fixed view that follows a constant direction or a selfie view that keeps you in frame throughout. And the best part? At the same time, you'll also record a second clip in full 360° so you'll never miss life's unexpected moments, from your toddler's surprise first steps to a dolphin's sudden appearance beside your kayak.

The Toughest 360° Camera Ever

When a lens cracks mid-adventure, most 360° cameras become paperweights—but with X5 you can swap lenses before the ski lift reaches the top of the next run. No worrying about scratches or paying out of pocket for repairs, easily replace damaged lenses on the go with the handy Replacement Lens Kit.

Designed for the klutzes, the cliff-divers, and the 'I-just-dropped-it-again' creators among us, the lenses are also made from a new, high-strength, scratch-resistant glass that makes them far less likely to be damaged in the first place, making X5 a camera you can truly push to the limits.

Elsewhere, X5 has improved in almost every way that an action camera enthusiast could wish for:

The Complete Post-Production Package

The Insta360 app has long been the most sophisticated, user-friendly app for editing 360° content. To coincide with X5's launch, it has undergone a revamp, with a sleeker user interface and new tools that make editing easier than ever.

A one-tap Dewarp button removes fisheye distortion for natural-looking footage, a new option to one-tap export with zero editing or reframing, and more. This is in addition to existing features such as Quick Edit and AI Edit for semi-automatic and automatic editing, Shot Lab with 40+ AI templates, as well as a full, manual editing suite.

Insta360 Studio, the desktop editing software for highest quality exports, is also available completely free, along with the mobile app.

For the best possible Insta360 experience and a smoother workflow, X5 is compatible with Insta360+, a cloud service offering auto file backup, instant sharing of 360° footage, cloud editing and export, and more, making it easier than ever to share your adventures with the world.

Availability

Insta360 X5 is on sale from April 22, 2025, at the Insta360 Official Store, Amazon, and authorized retailers, starting from US$549.99.

About Insta360

With a "Think bold" mindset, Insta360 empowers people to capture and share their lives in extraordinary ways. Recognized as a market leader and innovator, Insta360's vast lineup includes the world's best-selling 360° cameras in the X Series, the thumb-sized GO Series for everyday capture, as well as an extensive range of action cameras, gimbals, webcams, and professional photography solutions. With intuitive, AI-powered software, Insta360 simplifies the creative process, allowing users to focus on storytelling without technical barriers. Insta360 is dedicated to helping a new generation of athletes, creatives, travelers and professionals bring their ideas to life.

For more details visit: http://www.insta360.com 
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** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Insta360 Unveils X5: The Smartest, Toughest 360° Camera Ever Made

Insta360 Unveils X5: The Smartest, Toughest 360° Camera Ever Made

LOS ANGELES, May 2, 2025 /PRNewswire/ -- In an era where technology accelerates the pace of life, TESSAN believes that technology can—and should—play a role in healing the planet rather than merely accelerating life. As a brand specializing in home and travel charging solutions, TESSAN has made a decision to integrate sustainability into its core mission. Starting in 2025, TESSAN is taking a significant step forward by partnering with the globally recognized environmental organization One Tree Planted to officially launch the"Charging the Future"initiative. This initiative aims to connect environmental conservation with everyday lifestyles by pledging to"Plant a tree for every product sold," transforming each purchase into a commitment to the planet's future.

Beyond Chargers: A Rooted Responsibility

Why does TESSAN support tree planting? This is not because TESSAN is an environmental organization, but because it is a brand with a sense of responsibility. Every time users plug a TESSAN device into the wall, the company hopes to connect not only electricity to devices but also people to nature, bridging the gap between technology and the environment.

At first glance, planting a tree may seem like a small act, but it carries significant meaning.  A tree represents clean air, fertile soil, thriving wildlife, and a promise for future generations.  This is why TESSAN commits to planting a tree for every product sold.

This commitment is not just a slogan; it's a tangible action. The TESSAN product in the user's hand is not merely a tool to power their devices, it symbolizes a living tree, rooted in the earth, silently growing, and contributing to the planet's future. Although users may have never seen the tree they planted with their own hands or walked into the forest where it grew, it is certain that the tree is there—full of vitality, constantly growing, and helping to protect the future that everyone cares about.

How It Works:

Every TESSAN item = One Tree for the Future

Step 1: Pick any TESSAN product
Step 2: Complete the purchase
Step 3: TESSAN plants a tree on the purchaser's behalf
Step 4: Subscribe to the TESSAN email to receive a Tree digital Certificate

Starting From Now

Through its collaboration with One Tree Planted, TESSAN is making a long-term commitment to a sustainable future. "Charging the Future" is about adding value to every purchase—transforming consumer actions into environmental progress. This initiative marks not only TESSAN's first public welfare marketing campaign but also a significant step toward becoming a global sustainable brand. TESSAN believes that every user deserves the "power to save the planet," and its role is to make this power visible, credible, shareable, and sustainable.

TESSAN has always believed that even the tiniest power can help save the planet, and small actions can generate tremendous energy, allowing young saplings to come together to form a forest. This initiative is TESSAN's way of proving that "everyone can participate in actions to improve the planet".

Join TESSAN's mission of "Charging the Future" and help plant a tree for every product sold, one click from you could spark change. Together, create a lasting impact and ensure a future worth protecting.

About TESSAN

TESSAN, a trusted partner in charging solutions, is committed to enriching experiences both at home and during travel. The brand offers a wide array of products, including multifunctional power strips, travel adapters, wall extenders, and smart home devices. Supported by a robust R&D and production team, TESSAN develops innovative socket products for users across the globe. With the trust of over 20 million users, TESSAN empowers their journeys from home to every destination, promoting environmentally conscious electricity usage.

For more information, visit www.tessan.com or the TESSAN Amazon store, and follow TESSAN on Facebook, Instagram, and YouTube.

Derien Lin
derien@tessan.com

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

TESSAN Partners with One Tree Planted to Launch "Charging the Future" Initiative: A Commitment to Sustainability