AUSTIN, Texas, April 23, 2025 /PRNewswire/ -- Vooglam, an innovative and culturally inspired eyewear brand known for its boundary-pushing frame designs, has recently unveiled a comprehensive rebrand that repositions the brand at the intersection of today's hottest style tribes and mainstream style. At the core of this rebrand is the launch of seven distinct product lines and a brand new ambassador program, "The Style Underground."
The new Vooglam aims to position eyewear as the ultimate accessory for personal expression, offering a curated pool of frames inspired by iconic cultural moments and movements. Using a two-pronged approach, the brand translates radical and expressive style tribes from Ravers to Afropunks into masterfully curated collections while inviting members of these subcultures to join Vooglam's global community in The Style Underground.
Each product line from Retro Radio and Pan Africa to Cyberpunk and Rave Culture transposes faithfully authentic motifs, details, and vocabulary into eyewear that allow wearers to "Show off their vision" no matter how loud or subdued. Each line interprets and subverts tropes and themes associated with a distinct subculture to ensure both accuracy and innovation are at the forefront of every product.
Meanwhile, The Style Underground, an exclusive ambassador program, connects influential insiders immersed in the latest creative currents with each other and with the brand based around a shared passion for true expression. The program demonstrates Vooglam's dedication to authenticity and representation while offering ambassadors early access to products, exclusive events, and co-design opportunities, bucking the unwelcome tendency of brands to exploit creative communities without credit. This further reflects the brand's vision of cultivating a global community by translating subcultural authenticity into personal style.
Meeting aesthetic needs may be a top priority; however, beyond aesthetics, Vooglam has ensured every frame is crafted with cutting-edge materials and techniques. The brand's premium prescription lenses and functional eyewear including UV protection, blue light filtering, and specialized driving glasses show that while style may be the brand's virtue par excellence, functionality has not been thrown to the wayside.
The rebrand is live now across all Vooglam platforms including web, mobile, and app. New styles and collections drop monthly. Fashion enthusiasts, subculture devotees, and eyewear collectors are invited to explore the collections and join Vooglam's mission to redefine eyewear as the ultimate accessory for fearless self-expression.
For more information about Vooglam and The Style Underground ambassador program, visit https://www.vooglam.com/ or follow @Vooglam on social media platforms.
About Vooglam
Established in 2017, Vooglam creates high-quality eyewear inspired by today's style tribes, transforming the functional into tools for self-expression. With a catalog of almost 2,000 unique frame designs available in over 170 countries, serving more than one million customers, Vooglam delivers eyewear for every look and need. The brand combines functional vision solutions with meticulously researched and authentic subcultural design elements, offering fully customizable eyewear that includes prescription lenses and lens types. Organized into seven distinctive product lines, Vooglam's offerings range from the audacious to the subtly creative. Through cutting-edge manufacturing techniques, premium materials, and rigorous quality control, Vooglam continues to transform how consumers express themselves through eyewear.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Vooglam Unveils Bold Rebrand, Launches Ambassador Program
ARMONK, N.Y., May 1, 2025 /PRNewswire/ -- IBM (NYSE: IBM) and Scuderia Ferrari HP today introduced a newly reimagined mobile app experience designed to bring the passionate global fanbase of nearly 400 million Tifosi closer than ever to cars, drivers and races they love.
Now available in English and – for the first time – Italian, the app includes an all-new Race Centre and Racing Insights built with IBM watsonx delivering a more immersive experience. These AI-powered features aim to bring fans even closer to all the Scuderia Ferrari HP action from race weekend and include:
Alongside Race Center, IBM and Scuderia Ferrari have launched new app features designed to deliver fans personalized and interactive fan experiences year-round — 24/7, 365 days a year. These include:
IBM and Scuderia Ferrari will continue rolling out new app features throughout 2025 to make the racing season even more exciting. By combining data and AI technologies with the team's vast amounts of current and historical data, IBM and Scuderia Ferrari are working to reimagine the digital fan experience in ways that deepen the connection between Tifosi, F1 fans, and the world's most renowned F1 racing team.
"IBM and Ferrari are bound by a shared commitment to progress, innovation and excellence," said Jonathan Adashek, Senior Vice President of Marketing and Communications at IBM. "With AI, we're creating a new blueprint for digital fan engagement that brings fans even closer to Scuderia Ferrari whether it's race weekend or not. The app is built with the same data and analytics technologies used by IBM clients across industries to achieve enhanced customer experiences, help their employees reach new levels of productivity and make more informed, data-driven business decisions."
"This app is about bringing all our fans closer to the heart of the racing world of Ferrari," said Lorenzo Giorgetti, Chief Racing Revenue Officer, Ferrari. "With IBM's cutting-edge AI technology and our shared commitment to innovation and excellence, we are creating a digital experience worthy of the Ferrari name. The project has just been launched and will become more and more comprehensive in the next few months, maximising the potential of the tools that IBM is putting at our disposal. I can't wait to see the fans interacting with this new app, entering a new dimension of the Ferrari experience."
Download the redesigned Scuderia Ferrari mobile app, now available on mobile devices, in the Apple App Store and the Google Play Store. Click here to learn more about IBM and Scuderia Ferrari HP.
Statements regarding IBM's future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only.
About IBM
IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Thousands of government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM's hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM's breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM's long-standing commitment to trust, transparency, responsibility, inclusivity and service. Visit www.ibm.com for more information.
Media Contact:
Sarah Benchaita
IBM
sarah.benchaita@ibm.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
IBM and Scuderia Ferrari HP Debut Reimagined Mobile App to Supercharge Global Formula 1 Fan Experience
IBM and Scuderia Ferrari HP Debut Reimagined Mobile App to Supercharge Global Formula 1 Fan Experience
IBM and Scuderia Ferrari HP Debut Reimagined Mobile App to Supercharge Global Formula 1 Fan Experience
