SEATTLE--(BUSINESS WIRE)--Apr 24, 2025--
Expedia Group today announced a series of strategic travel partnerships aimed at expanding its footprint to additional markets in the Middle East, spanning advertising, technology and supply partnerships, alongside the launch of its travel agent program, Expedia Travel Agent Affiliate Program (TAAP), part of the company’s B2B network, into the United Arab Emirates (UAE). The partnerships underscore the company’s commitment to empowering Middle Eastern partners with access to its global traveler audience, increasing their visibility, and driving incremental revenue growth.
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Expanding the Travel Agent Footprint in the UAE
Expedia TAAP – part of the company’s B2B network, Private Label Solutions – is launching in the UAE, unlocking its intuitive booking platform for travel agents in the Middle East region to meet the rising demand in the region.
Expedia TAAP empowers travel agents to boost their earnings with access to its vast travel inventory and a seamless booking experience. Travel agents earn commission on total booking value and grow their business with user friendly tools, marketing materials, and more.
Other areas of Expedia Group's B2B network have operated in the Middle East for more than 10 years with key partnerships including Rezlive, Halalbooking and Blackrock Technologies.
Advertising the Middle East to a Global Audience
Expedia Group Media Solutions, the world’s travel media network, provides travel partners, brands and Destination Marketing Organizations (DMOs) with targeted solutions to reach, engage, and convert hundreds of millions of travelers worldwide through innovative advertising products. For partners in the Middle East, the media network offers a powerful platform to connect with travelers through compelling content wherever they plan and book their journeys. With industry-leading measurement and reporting tools, advertisers can optimize campaigns and maximize impact. New partnerships include:
Giving Partners More Control Through Travel Technology
Expedia Group also announced new technology partnerships with leading airlines and hotels, enabling its Middle Eastern partners to capture more market share and gain visibility to Expedia Group’s global traveler base:
“We're excited to collaborate with key players in the Middle East travel industry," said Rob Torres, Senior Vice President, Expedia Group Media Solutions. "By combining innovative technology solutions, an expanding travel agent network, and impactful advertising partnerships, we’re helping travel partners in the region extend their reach, enhance the traveler experience, and showcase their destinations to a global audience. We’re proud to support our partners in driving growth and delivering meaningful results in this important region.”
Expedia Group also continues to invest in the traveler experience in the region, now offering packages (flight + hotel) on the Expedia UAE and Saudi Arabia points of sale to help travelers enjoy the best traveler experience and also save both time and money.
Expedia’s proprietary flight price tracking tool is also now available on the Expedia app. Taking the guess work out of deciding when to book, the feature notifies travelers when flight prices change and uses data to help travelers decide when to book. Additionally, an Arabic-language version of the UAE and Saudi Arabia sites will soon be available to enhance the traveler booking experience.
Learn more about partnering with Expedia Group here.
About Expedia Group
Expedia Group, Inc. brands power travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, Expedia Group™ helps people experience the world in new ways and build lasting connections. They provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers.
The Expedia Group family of brands includes Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, CarRentals.com™, and Expedia Cruises™.
© 2025 Expedia, Inc., an Expedia Group company. All rights reserved. Expedia Group and the Expedia Group logo are trademarks of Expedia, Inc. CST: 2029030-50.
For more information, visitwww.expediagroup.com.
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Expedia Group Expands Presence in the Middle East Through New Travel Partnerships

Expedia Group Expands Presence in the Middle East Through New Travel Partnerships