iQIYI 2025 World Conference: Shaping the future of online entertainment through integrated "long + short" storytelling and enhanced IP monetization

BEIJING, April 24, 2025 /PRNewswire/ -- On Apr. 23, iQIYI, China's leading online entertainment platform, unveiled over 400 new titles and a series of strategic initiatives at its 2025 iQIYI World Conference in Beijing. The announcements highlight the company's continued commitment to an integrated "long + short" form content strategy, diverse IP monetization, and technological innovation, defining the next phase of the online entertainment industry.

"2025 is a turning point for the industry," said Yu GONG, Founder and CEO of iQIYI. "As user attention spans shrink and content creation accelerates, we are adapting by prioritizing high-quality storytelling, expanding mini-drama formats as a new growth engine beyond traditional long-form. Our focus remains audience-centric, delivering premium content that balances commercial success with artistic value."

Advancing "long + short" content slate at scale

iQIYI is entering a two-year transformation to scale both long- and short-form content. The newly announced slate for 2025-2026 includes over 400 titles spanning drama series, mini- and short-dramas, variety shows, films, documentaries, animation, and sports.

Xiaohui WANG, Chief Content Officer of iQIYI, highlighted that 2025 marks the official start of the "long + short" content transformation cycle â€” aimed at combining scale with storytelling quality while meeting evolving viewer demands and consumption habits.

The platform's long-form strategy will be anchored by five signature drama brands â€” "Laugh On," "Light On," "Love On," "Masterpiece," and "Microcosm" Theaters â€” each dedicated to serialized dramas spanning comedy, crime, romance, literary adaptations, and cinematic experimentation with fewer episodes. At the conference, iQIYI also unveiled the upcoming adaptations of acclaimed crime novelist Zi Jinchen's latest trilogy, set to join the future lineup of "Light On Theater" alongside ongoing and forthcoming titles such as "A Life For A Life," "Low IQ Crime," and "Dead End."

In film, iQIYI launched plans to boost its self-produced slate and construct a holistic framework supporting filmmakers from emerging talent incubation to commercial blockbusters â€” reinforcing its competitiveness in the film market.

On the short-form front, iQIYI is doubling down on its premium mini-drama (1-5 minutes/episode) strategy with five dedicated initiatives, including the "Thousand Mini-Dramas Initiative" and "Hundred Hong Kong Mini-Dramas Initiative" programs. These efforts aim to enrich genre diversity and elevate the artistic standards of the format. For short-dramas (5-20 minutes/episode), the company is rolling out a flagship "Major Short-Drama Initiative" to scale both volume and quality.

In the mini-variety space, iQIYI is developing lightweight, theme-based content across multiple verticals â€” from IP derivatives, innovative formats, niche audiences, and social hot topics â€” designed to meet increasingly fragmented user consumption patterns.

To amplify the commercial impact of its content, iQIYI upgraded its marketing model, aiming to provide marketing solutions across content types while unlocking new brand partnership opportunities.

Scaling IP monetization with e-commerce and theme parks

Alongside content expansion, iQIYI is advancing its IP monetization strategy across both digital and physical channels. It has launched the trial operation of its content-driven e-commerce platform, integrating its rich IP portfolio, livestreaming, and short-form videos. Tightly integrated with programming and supported by celebrity participation, the new e-commerce feature allows users to engage with content while purchasing products in real time. The platform targets iQIYI's paid subscribers as core users, aiming to establish a strong commercial foundation in 2025 and drive accelerated growth in 2026.

This follows the recent announcement of the two flagship iQIYI LAND theme parks in Yangzhou, Jiangsu province and Kaifeng, Henan province, highlighting efforts to extend premium IPs into immersive offline experiences through an agile and technology-driven model.

Empowering diverse viewing and scalable creation with AI technologies

iQIYI is also accelerating the integration of AI to meet evolving viewer habits and improve content production efficiency.

The company introduced iJump, a feature that caters to changing viewing preferences, enabling users to jump between scenes. "iJump gives control back to the viewer," said Wenfeng LIU, President of Infrastructure and Intelligent Content Distribution Business Group (IIG) at iQIYI. 

"By analyzing user habits and attention patterns, our AI learns to surface the most engaging story beats â€” whether that means a full-length episode, a 35-minute edit, or a 20-minute fast cut. This shift â€” from producer-driven delivery to user-driven selection â€” reshapes how we design content and products."

iQIYI also featured Taodou, its intelligent assistant, providing personalized recommendations and intuitive content access through voice and text commands. Meanwhile, Taodou World, powered by large AI models, allows real-time conversations with nearly 1,000 virtual characters from iQIYI titles â€” extending IP influence and deepening audience immersion.

On the production side, iQIYI's Screenplay Workshop leverages AI to support creators with tools for plot evaluation, character development, and narrative refinement. The upgraded QClip production suite further improves efficiency with cloud-based asset management and wireless on-set monitoring.

Together, these technologies streamline workflows, enhance creative output, enable immersive viewing experiences, and reinforce iQIYI's leadership in intelligent content production.

CONTACT: iQIYI Press, press@qiyi.com

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

iQIYI 2025 World Conference: Shaping the future of online entertainment through integrated "long + short" storytelling and enhanced IP monetization

iQIYI 2025 World Conference: Shaping the future of online entertainment through integrated "long + short" storytelling and enhanced IP monetization

iQIYI 2025 World Conference: Shaping the future of online entertainment through integrated "long + short" storytelling and enhanced IP monetization

VICTORIA, Seychelles, May 15, 2025 /PRNewswire/ -- KuCoin, a leading global cryptocurrency exchange, proudly participated in the HODL Summit 2025, held on May 14-15 in Dubai. Oliver Stauber, CEO of KuCoin EU, joined distinguished panelists Gracy Chen, CEO of Bitget, Nils Andersen-Röed, Global Head of FIU at Binance, and moderator Nic Watson, Host of Encrypted Podcast, to discuss "Crypto's Trust Crisis: Navigating Security, Innovation & Adoption Post-Hacks." During the panel, Oliver emphasized KuCoin's commitment to security and trust, highlighting the industry's resilience and unity in the face of challenges.

Strengthening Crypto's Foundation

"Innovation drives growth, but trust secures the future," Oliver stated. "Security is the bedrock of KuCoin's operations, paired with sustainable growth as our guiding principle." KuCoin balances rapid global expansion with user asset safety through a focus on compliance and cutting-edge technology. The exchange has invested heavily in rebuilding its core systems, ensuring technical excellence and scalability for the long term.

Industry Unity and Resilience

During the panel, Oliver contrasted the crypto industry's response to security challenges with the 2008 financial crisis. "When Lehman Brothers collapsed, trust among banks evaporated, leading to years of suffering for clients and the broader economy," he said. "In contrast, when hacks occur in crypto, industry leaders collaborate swiftly. This unity ensures no user or the market as a whole suffers long-term damage, fostering trust from both users and the market."

Rebuilding for a Secure Future

Oliver shared KuCoin's proactive approach to security, noting that over the past years, the exchange has undertaken a comprehensive rebuild of its core systems. This initiative focuses on enhancing security protocols, improving scalability, and ensuring reliability to meet the demands of its growing user base while maintaining the highest standards of asset protection. These efforts reflect KuCoin's commitment to staying ahead of threats and delivering a robust platform for its 40 million users worldwide.

Building Trust in the Crypto Ecosystem

"Exchanges are the backbone of crypto's future, built on transparency and trust. Our ISO 27001:2022 certification is a testament to our unwavering commitment to security," Oliver asserted. KuCoin reinforces reliability with maintaining over 100% Proof of Reserves audited monthly by a third party, SOC 2 Type II certification, and the newly earned ISO 27001:2022 certification, announced May 13, 2025, as part of its efforts to build a more secure and trustworthy crypto ecosystem. Further, KuCoin recently announced its $2 billion Trust Project, aiming to set new benchmarks for security and compliance.

With five global regulatory licenses in hand, KuCoin plans to launch compliant platforms in Europe and Australia by late 2025, while expanding the KCS ecosystem to deliver greater value to its global community.

About KuCoin

Founded in 2017, KuCoin is one of the pioneering and most globally recognized technology platforms supporting digital economies, built on a robust foundation of cutting-edge blockchain infrastructure, liquidity solutions, and exceptional user experience. With a connected user base exceeding 40 million worldwide, KuCoin offers comprehensive digital asset solutions across wallets, trading, wealth management, payments, research, ventures, and AI-powered bots.

KuCoin has garnered accolades such as "Best Crypto Apps & Exchanges" by Forbes and has been recognized among the "Top 50 Global Unicorns" by Hurun in 2024. This recognition reflects its commitment to user-centric principles and core values, which include integrity, accountability, collaboration, and a relentless pursuit of excellence. Learn more: https://www.kucoin.com/. 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

KuCoin EU CEO Oliver Stauber Champions Trust and Innovation at HODL Summit 2025