More than 1,000 vehicle models are on display at the 28th Guangdong-Hong Kong-Macao Greater Bay Area International Auto Show, which opened Saturday to showcase the latest from Chinese and global automakers.
Vehicles from 100 brands are on display, stretching out across 200,000 square meters of space at the Shenzhen World Exhibition and Convention Center for the nine-day event.
Many Chinese car makers return year after year to the time-tested event.
"This is the fifth consecutive year that we've participated in this auto show, and we've brought several of our models to show the charm of domestic new energy and intelligent vehicles," said Li Cong, senior marketing manager of Chinese car-maker GAC Aion.
"We brought several new cars, the RF8 Harmony Edition, De-Fine concept car, and a pickup truck with a right-side steering wheel, which is listed overseas," said Sheng Xiaojie, a digital marketing specialist for Chinese car-maker JAC Group.
The first edition of the expo, then called the "Shenzhen Auto Show", dates back to 1991. At the time, the dominant transport option was the bicycle.
Official data showed in 2023, over 30 million cars were produced and sold in China, with output value reaching 11 trillion yuan (around 1.55 trillion U.S. dollars), accounting for nearly 10 percent of the country's GDP.
"Nowadays, young people like to travel, and this kind of SUV suits me very well," said a potential buyer.
Expanding outdoors for the first time, the event this year brings an exciting show by Stadium SUPER Truck driver Robby Gordon.
Attendees are even offered a glimpse into the near future, with air taxis on display that are already being mass-produced in China, alongside discussions of power batteries, intelligent driving, and more of the hottest trends.
Making headway into this trend, Chinese tech firm Xiaomi announced in March its first self-developed new energy vehicle model, the SU7.
"We have guaranteed the delivery of 100,000 SU7 EVs this year, an aim to achieve a target of 120,000. It is a record goal for the industry to deliver 120,000 cars in nine months," said Lei Jun, founder, chairman and CEO of Xiaomi.
Last year's event has achieved a total of 9.5 billion yuan (around 13.37 billion U.S. dollars) potential sales. With strong promotional activities, industry insiders are expecting to see a new record this year.

Longstanding auto show in south China drives latest carmaking trends