Echoing the launch of Hospitality Campaign by the Government, the Hong Kong Tourism Board(HKTB) today (3 Jun 2024) has launched the new promotion on hospitality on the theme of “Let's Go theExtra Mile”, to encourage both frontline staff of the industries and members of public that everyone could demonstrate good hospitality by going a little step forward.
The trade preview staged by HKTB.
Following the introduction of “Professional Quality Tourism Services Pledge” last year, theHKTB has recently conducted various works among trade partners and in the community through the production of TV reality show, the enhancements to the Quality Tourism Service (QTS) Scheme assessment, the creation of training videos, and the expansion of the “HK Pals” volunteer programme to recruit more young individuals as hosts for visitors.
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The trade preview staged by HKTB.
The trade preview staged by HKTB.
The trade preview staged by HKTB.
Dr. Pang Yiu-kai, Chairman of the Hong KongTourism Board (HKTB), expresses gratitude for the strong support and efforts from the Government, Legislative Council members, and the industry.
Mr Kevin Yeung, Secretary for Culture, Sports and Tourism delivers the remarks.
Industry representatives including Mr Tommy Li, Advisers of the Quality Tourism Services Association , share their participation and support for the initiative.
Dr. Allan Zeman, Chairman of Lan Kwai Fong Group , share their participation and support for the initiative.
Mrs Annie Yau Tse, Chairman of he Hong Kong Retail Management Association , share their participation and support for the initiative.
Dr Ryan Wong, Chairman of Hong Kong Taxi Council , share their participation and support for the initiative.
Themed “Let’s Go the Extra Mile”, the new TV promotion covers on different industries, illustrating how we can all better demonstrate the hospitality by going the extra mile with small gestures, while highlighting the city's professional-quality services, thus leaving a positive impression on customers. The HKTB aims to promote the spirit of hospitality throughout the city using various channels. The videos will be broadcast on major TV channels, featured in shopping malls, shared on the internet, and posted on social media platforms. Print advertisements will also be featured on various platforms.
The trade preview staged by HKTB.
The trade preview staged by HKTB.
On 29 May, the HKTB released a teaser video across various social media channels and through KOLs.In one story within another, young actors were invited to reinterpret the classic catchphrase in the previous TVC in fun and playful ways, triggering thoughts about how to better demonstrate the hospitality.
Dr. Pang Yiu-kai, Chairman of the Hong KongTourism Board (HKTB), expresses gratitude for the strong support and efforts from the Government, Legislative Council members, and the industry.
Mr Kevin Yeung, Secretary for Culture, Sports and Tourism delivers the remarks.
Besides, the HKTB staged a trade preview on 29 May to share the updates on the hospitality campaign with about 120 trade representatives from the tourism-related sectors (tourism, aviation, transportation, hotels, F&B, retail, attractions and MICE). The new TV promotion was also previewed by trade partners and was received positively. Also supporting the occasion in person were Mr Kevin Yeung, Secretary for Culture, Sports and Tourism, Hon Tommy Cheung, Executive Council member and Legco Member (Catering), Hon Shiu Ka Fai, Legco Member (Wholesale and Retail), and Hon Perry Yiu, Legco Member (Tourism).
Industry representatives including Mr Tommy Li, Advisers of the Quality Tourism Services Association , share their participation and support for the initiative.
Dr. Allan Zeman, Chairman of Lan Kwai Fong Group , share their participation and support for the initiative.
Different sectors in the city will launch various activities to create synergy and work together toconsolidate Hong Kong’s reputation as a hospitable destination.
Mrs Annie Yau Tse, Chairman of he Hong Kong Retail Management Association , share their participation and support for the initiative.
Dr Ryan Wong, Chairman of Hong Kong Taxi Council , share their participation and support for the initiative.
World-renowned artist Xu Bing's signature work "Square Word Calligraphy Classroom" set to debut in Hong Kong
Renowned artist Xu Bing was appointed in March 2024 as Hong Kong's Ambassador for Cultural Promotion. His inaugural commissioning art initiative showcasing his signature work, Square Word Calligraphy, will be launched at the Hong Kong Museum of Art (HKMoA) starting from tomorrow (March 26). The exhibition gallery will be transformed into a creative classroom incorporating Hong Kong's unique linguistic features to present the "Special Edition for Hong Kong" Square Word Calligraphy. The Leisure and Cultural Services Department (LCSD) will also collaborate with MTR Corporation Limited (MTRCL) to display Xu's newest calligraphy works at four MTR stations: Sheung Wan, Admiralty, Exhibition Centre, and Wan Chai.
Xu Bing is internationally recognised as one of the most innovative and influential contemporary artists. Square Word Calligraphy is his created writing form that started in 1993 - English is written to resemble Chinese characters. This unique writing system highlights the diversity and integration of Eastern and Western cultures, aligning with the essence of Hong Kong's East-meets-West characteristics. Transforming the exhibition space into an interactive classroom, the art installation "Square Word Calligraphy Classroom" created by Xu has been exhibited worldwide, guiding audiences from different cultural backgrounds to learn and write Square Words, enjoy the fun of traditional Chinese art, and expand creativity through switching between languages.
"Square Word Calligraphy Classroom" is set to debut in Hong Kong. Xu has specially incorporated Hong Kong's unique linguistic features, such as greetings and idioms, in the "Eying East, Wondering West - Square Word Calligraphy Classroom" exhibition at the HKMoA. This enriches the meaning and interpretation of Square Word Calligraphy, opening new avenues for cross-cultural and cross-language communication.
The exhibition invites audiences to explore Square Word Calligraphy from three perspectives: appreciation, learning, and application. In addition to showcasing new Square Word Calligraphy works, the classroom at the HKMoA includes writing tools and copybooks for learning and attempting this special writing system. With digital technology, audiences can apply what they have learned by creating words with Square Word Calligraphy. The exhibition will run from March 26 to July 30 at The Wing (Lower), G/F, HKMoA, and will move to the Oil Street Art Space in North Point from September 29 to January 11 next year. Admission is free.
Apart from the exhibition at museums, the LCSD also collaborates with MTRCL to present "Loping and Looking - Art in MTR", which will display Xu's new creations at four MTR stations from March 26 to September 25. Xu will initiate dialogues with the public by writing the greeting "Long time no see", presented in the form of Square Word Calligraphy, at Sheung Wan Station and present the station names of Admiralty, Exhibition Centre, and Wan Chai with his new writing system, integrating art into the passenger journey. This also marks the first global display of Xu Bing's creations in public transportation spaces.
For details of the exhibition, please visit the HKMoA's website (hk.art.museum/en/web/ma/exhibitions-and-events/eying-east-wondering-west.html). For information on the "Xu Bing in Hong Kong: Square Word Calligraphy" art initiative, please visit the Art Promotion Office's website (www.apo.hk/en/web/apo/hk_xb.html).
World-renowned artist Xu Bing's signature work "Square Word Calligraphy Classroom" set to debut in Hong Kong Source: HKSAR Government Press Releases
World-renowned artist Xu Bing's signature work "Square Word Calligraphy Classroom" set to debut in Hong Kong Source: HKSAR Government Press Releases
World-renowned artist Xu Bing's signature work "Square Word Calligraphy Classroom" set to debut in Hong Kong Source: HKSAR Government Press Releases
World-renowned artist Xu Bing's signature work "Square Word Calligraphy Classroom" set to debut in Hong Kong Source: HKSAR Government Press Releases
World-renowned artist Xu Bing's signature work "Square Word Calligraphy Classroom" set to debut in Hong Kong Source: HKSAR Government Press Releases
World-renowned artist Xu Bing's signature work "Square Word Calligraphy Classroom" set to debut in Hong Kong Source: HKSAR Government Press Releases
World-renowned artist Xu Bing's signature work "Square Word Calligraphy Classroom" set to debut in Hong Kong Source: HKSAR Government Press Releases
World-renowned artist Xu Bing's signature work "Square Word Calligraphy Classroom" set to debut in Hong Kong Source: HKSAR Government Press Releases
