Chinese growers are planning to expand the export of fresh waxberries harvested in east China's Zhejiang Province to more countries in addition to current marketplaces in Europe and Southeast Asia this year.
The waxberries grew in greenhouses in Zhejiang's Qingtian County were picked in the early morning of Sunday before loaded to refrigerated vehicles and transported to a local intensive processing and storage park for sorting and packaging, then sent to Pudong Airport in neighboring Shanghai for flight to European marketplaces including Madrid.
"This shipment consists of a total of 450 boxes of waxberries for export to for Spain. They were picked in the morning, packaged in the factory in the afternoon, and shipped to Shanghai in the evening, and should be able to arrive in Madrid in 24 hours," said Xia Xiaoqing, an employee of a local trade company.
The waxberry is popular throughout China for its taste and nutritive value. This versatile fruit is also plugged as the next big "super fruit" due to its high content of antioxidants.
But the fruit has a short shelf life and is difficult to store. Therefore, producers in Qingtian County have adopted a new anti-atomization cold chain packaging to keep the freshness during long-distance shipment.
According to local culture and tourism authorities, the Qingtian waxberries are now able to reach 146 cities across China via high-speed trains and cargo flights, and can even arrive in 19 Chinese cities on the day of picking.
The Qingtian waxberries have also reached consumers in Europe and Southeast Asia. In 2023, Qingtian County exported more than 20 tons of waxberries, with a sales volume of 370,000 euros.
The waxberry growers are planning to further expand the export and let their high-quality fruits enter more overseas markets.
"We will export them to more countries this year, like Britain, France, plus Singapore and Indonesia. So, the sales volume of this year is likely to double that of last year," Xia said.