Some 400 travel agencies from 28 countries and regions have gathered at the ongoing Overseas Tour Operators Hainan Tour 2024, a week-long event held in south China's tropical Hainan Province to further boost tourism exchanges.
According to organizers, the event aims to launch regional and thematic tourism products and premium travel routes to the international market to foster the high-quality development of China's inbound tourism.
The island has been leveraging its unique geographical location and a large domestic market to position itself as an international tourism consumption destination.
"We have signed contracts with major airline companies, travel agencies, and online platform enterprises in China. Simultaneously, contracts have also been signed between travel agencies from both domestic and international markets. We are expecting to sign contracts with 10 companies during the event. Collaboration between companies is essential to attract more tourists to Hainan," said Chen Tiejun, director of the Hainan Provincial Department of Tourism and Culture, Radio, Television and Sports.
Meanwhile, a business representative from Malaysia said she was interested in a new tour route product presented at the event.
"It's quite an unconventional route, as our guests have already taken the usual ones. I want to take them to tourist destinations that are different," Jasline Chen said.
Hainan tourism promotion event attracts 400 travel agencies from 28 countries
