China Media Group (CMG) is getting ready to broadcast the 2024 Paris Olympic Games in 8K ultra-high-definition signals, the first-ever use of 8K production technology at the Summer Olympics.
As one of the main broadcasters for the Games accredited by the International Olympic Committee (IOC), CMG will set a record for the scale of its broadcast coverage of the Paris Olympics.
CMG will handle broadcast coverage and provide international broadcasting signals for the table tennis, badminton, rock climbing, and gymnastics events, while also delivering 8K UHD signals for the athletics events and closing ceremony.
CMG has set up a media center at the Games' International Broadcast Center, along with an on-site studio and reporting points in front of the Eiffel Tower, which are all now operational.
On Sunday, CMG successfully delivered three studios equipped with 4K UHD production technology to the International Broadcasting Center, with all systems installed and debugged to commence rehearsals for the Games' opening this week.
CMG is using cutting-edge technologies such as UHD, AI, 5G, and cloud platforms to cover the Games, with self-developed broadcasting systems and key equipment that allow multi-faceted and multi-dimensional reporting of the event.
CMG's 8K UHD live broadcast trucks are among the world's most powerful and flexible outside broadcast platforms.
Under a strategic agreement between the IOC and CMG, the Olympic Broadcasting Services (OBS) and CMG have forged a long-term cooperation mechanism for the Paris Olympics and upcoming Olympic Games. This collaboration spans event broadcasting, technological applications, market development, and aims to foster the broad dissemination of the Olympic spirit and culture.
The Paris Olympic Games are set to take place from July 26 to August 11, followed by the Paralympics from August 28 to September 8.
CMG prepares in Paris to provide first ever 8K UHD Summer Olympics broadcast
A festive atmosphere is building up as people across China have been making preparations to ring in the Spring Festival next week, with lights and decorations set everywhere, and with New Year goods markets all seeing booming sales.
The Spring Festival, which marks the start of the Chinese Lunar New Year, is the most important annual holiday in China, when people across the country return to their hometowns for Chinese Lunar New Year celebrations and family reunion.
In Xi'an City of northwest China's Shaanxi Province, a grand lantern show is in its final stage of preparation before opening to the public ahead of the eve of the 2025 Chinese Lunar New Year. To be lit up on Wednesday, the large light sets presented at the event will draw numerous visitors, with lanterns that replicate 38 cultural relics as the highlight.
Buying New Year flowers has been a custom for Chinese people. In Yancheng City of east China's Jiangsu Province, various flowers which have auspicious meanings are already in high demand.
This year, tulips bred locally have been put on sale, and quickly become a favorable choice for many customers.
"I have never seen this kind of flower before. I think it is really bright-colored. Therefore, I decided to buy some to enhance the festive atmosphere at home," said Zhang Jinjian, a local resident.
The Anchang ancient town in Shaoxing City of east China's Zhejiang Province has a time-honored custom of making aired sausages and spiced duck.
As the Spring Festival draws near, plenty of visitors and tourists choose to purchase these local delicacies as ingredients for their Chinese New Year feast.
"The number of tourists has been increasing, so the sales of our spiced meat have been quite good. Compared with the same period of last year, our sales is expected to increase by about 50,000 yuan (about 6,835 U.S. dollars). We will earn an additional 200,000 to 300,000 yuan (27,335 to 41,000 U.S. dollars) in sales during this whole winter," said Yang Jing, owner of a local spiced meat shop.
In southwest China's Yunnan Province, the "Tiaocai dance" is a time-honored tradition of the Yi ethnic minority group. The dance is presented in the form of serving dishes while dancing to the rhythm. It usually happens on a joyous or grand occasion.
Since the most significant annual festival is around the corner, Yi people have dressed up in traditional costumes, and got ready to welcome the arrival of the Chinese Lunar New Year with the special dance.
People across China make preparations to welcome Spring Festival