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Buying tickets for the 2026 Winter Games will be tricky. Sliding could be in Cortina or Lake Placid

Sport

Buying tickets for the 2026 Winter Games will be tricky. Sliding could be in Cortina or Lake Placid
Sport

Sport

Buying tickets for the 2026 Winter Games will be tricky. Sliding could be in Cortina or Lake Placid

2024-08-10 00:08 Last Updated At:00:10

PARIS (AP) — It’s kind of like buying tickets for an aging rock band and hoping that the 80-year-old singers and guitarists will be healthy enough to put on the show months down the line.

Only this time, the show might be moved from Italy to New York.

Tickets are about to go on sale for the next Olympics and nobody is quite sure if one of the major Winter Games venues will be ready in time.

Organizers for Milan-Cortina in 2026 are rushing to build a controversial sliding center in Cortina while at the same time keeping open existing backup options in Austria (Igls), Switzerland (St. Moritz) and New York (Lake Placid).

Sales of hospitality packages that include the bobsled, luge and skeleton competitions start in November, and general ticket sales for 2026 open in February. Organizers won’t know for sure until March whether the delayed sliding center in Cortina will be finished and approved.

Could that leave European ticket buyers with the prospect of then having to also purchase a transatlantic flight if the sliding gets moved to Lake Placid? Or Americans having bought flights for Italy then finding out that the events are closer to home?

“Practically,” Andrea Varnier, the Milan-Cortina CEO, said in an interview with The Associated Press on Friday at the Summer Games in Paris.

“Right now we’re proceeding with operational plans only for Cortina. Then as we get closer to the start of autumn we’ll have a better indication of where things are. Then by February we’ll be very close to an eventual initial homologation and hopefully we’ll be able to say by then with certainty that it will be held in Cortina.”

The local organizing committee’s decision to rebuild the century-old track in Cortina has been met with fierce opposition by the International Olympic Committee (IOC), which wants Igls or St. Moritz to be used instead.

But the Italian government does not want to pay for a foreign venue, so it agreed to rebuild the Cortina track for 81.6 million euros ($88 million). Work started with less than two years before the 2026 Games open.

No modern sliding track has been built in such a short timeframe.

But Varnier was encouraged after hearing reports from a visit to Cortina by IOC and international federation technicians on Thursday.

“The feedback was quite positive,” Varnier said. “So I’m optimistic now that the sliding center will happen in Cortina.”

What won’t happen in Cortina are test events the season before the Olympics — which is usually when they are held.

Same thing for ice hockey due to be contested in an arena being built in Milan that is behind schedule.

Both sliding and hockey test events have been pushed back to the end of 2025 — just months before the games open on Feb. 6, 2026.

A condensed schedule isn’t ideal, though, for sports where test events have taken on greater importance following the death of Georgian luger Nodar Kumaritashvili in a training crash hours before the start of the opening ceremony for the 2010 Vancouver Olympics.

“Timelines are tight and the safety of athletes will not be compromised through any delays,” said Kristina Kloster, the IOC’s coordination commission chair for Milan-Cortina.

The 2026 Games will be staged across a large swath of northern Italy spread over five different venue clusters.

So how will spectators travel from Milan (where ice sports will be contested) to Cortina (women’s skiing, curling, and, maybe, sliding), Bormio (men’s skiing), Livigno (snowboard and freestyle), Val di Fiemme (Nordic sports) and Anterselva (biathlon)?

Organizers are working with the state railway and local authorities to improve public transport between the venues.

They’re also relying on fans sticking to their favorite sports.

“Who is really interested in the skating and hockey very rarely are also interested in biathlon or vice versa,” Varnier said. “So they are clusterized already by themselves, by their own habits. The big biathlon fans, they go there and they spend hours in the cold. Maybe they’re not so interested in figure skating.”

Milan-Cortina will be the first Winter Games to fully embrace cost-cutting reforms installed by IOC President Thomas Bach and use mostly existing venues, even if that means spreading the Olympics over an area of 22,000 square kilometers (nearly 10,000 square miles).

The risk is that each sport will feel like an independent world championship rather than a centralized Olympics.

So how will organizers create an Olympic atmosphere?

“That’s our real challenge,” Varnier said. “And that’s why we brought representatives of each area here to Paris. They witnessed the energy at each venue and now they’re going to go home and think about how they can create that in their territory.”

One thing that Varnier and the 2026 committee don’t have to create are ski resorts. And spectacular mountains.

“After three editions in which there was less of a (winter sport) tradition in Sochi, Pyeongchang and Beijing, returning to the Alps gives us a big advantage,” Varnier said, referring to the past three Winter Games hosts. “The backdrop of the Dolomites and the Alps is unparalleled.”

AP Olympics: https://apnews.com/hub/2024-paris-olympic-games

FILE - A financial police car is parked outside the headquarters of the Milan-Cortina 2026 Winter Olympics local organizing committee in Milan, Italy, Tuesday, May 21, 2024. (Claudio Furlan/LaPresse via AP, File)

FILE - A financial police car is parked outside the headquarters of the Milan-Cortina 2026 Winter Olympics local organizing committee in Milan, Italy, Tuesday, May 21, 2024. (Claudio Furlan/LaPresse via AP, File)

FILE - The logos of 2026 Milan-Cortina Olympics and Paralympics, right, are unveiled to the journalists at a press conference in Rome, Tuesday, March 30, 2021. (AP Photo/Alessandra Tarantino, File)

FILE - The logos of 2026 Milan-Cortina Olympics and Paralympics, right, are unveiled to the journalists at a press conference in Rome, Tuesday, March 30, 2021. (AP Photo/Alessandra Tarantino, File)

FILE - A worker walks inside the construction site of the Olympic Village at the Porta Romana former railway yard, in Milan, Italy, Wednesday, March 1, 2023. (AP Photo/Luca Bruno, File)

FILE - A worker walks inside the construction site of the Olympic Village at the Porta Romana former railway yard, in Milan, Italy, Wednesday, March 1, 2023. (AP Photo/Luca Bruno, File)

FILE - Switzerland's Priska Nufer speeds down the course during an alpine ski, women's World Cup downhill training, in Cortina d'Ampezzo, Italy, Friday, Jan. 21, 2022. (AP Photo/Alessandro Trovati, File)

FILE - Switzerland's Priska Nufer speeds down the course during an alpine ski, women's World Cup downhill training, in Cortina d'Ampezzo, Italy, Friday, Jan. 21, 2022. (AP Photo/Alessandro Trovati, File)

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Top Olympic sponsor Panasonic is ending its contract with the IOC

2024-09-10 14:27 Last Updated At:14:30

Olympic sponsor Panasonic is terminating its contract with the IOC at the end of the year, the company said in a statement Tuesday.

Panasonic is one of 15 companies that are so-called TOP sponsors for the International Olympic Committee. It's not known the value of the Panasonic sponsorship, but sponsors contribute more than $2 billion in a four-year cycle to the IOC.

Two other Japanese companies are also among the IOC's 15 leading sponsors. Toyota, which for several months has been reportedly ready to end its contract, was contacted Tuesday by The Associated Press but offered no new information.

“Toyota has been supporting the Olympic and Paralympic movements since 2015 and continues to do so,” Toyota said in a statement. “No announcement to suggest otherwise has been made by Toyota."

Japanese sponsors seem to have turned away from the Olympics, likely related to the one-year delay in holding the 2020 Tokyo Olympics. The COVID-19 delay reduced sponsors' visibility with no fans allowed to attend competition venues, ran up the costs, and unearthed myriad corruption scandals around the Games.

Tiremaker Bridgestone told AP “nothing has been decided.”

Toyota had a contact valued at $835 million — reported to be the IOC's largest when it was announced in 2015. It included four Olympics beginning with the Pyeongchang 2018 Winter Games in South Korea and ran through the just-completed Paris Olympics and Paralympics.

Reports in Japan suggest Toyota may keep its Paralympic Olympic sponsorship.

The IOC TOP sponsors are: ABInBev, Airbnb, Alibaba, Allianz, Atos, Bridgestone, Coca-Cola, Deloitte, Intel, Omega, Panasonic, P&G, Samsung, Toyoto, and Visa.

In a report several months ago by the Japanese news agency Kyodo, unnamed sources said Toyota was unhappy with how the IOC uses sponsorship money. It said the money was “not used effectively to support athletes and promote sports.”

Japan was once a major font to revenue, but increasingly the IOC has sought out sponsors from China, with increasing interest from the Middle East and India.

Japan officially spent $13 billion on the Tokyo Olympics, at least half of which was public money. A government audit suggested the real cost was twice that. The IOC contribution was about $1.8 billion.

The Tokyo Games were mired in corruption scandals linked to local sponsorships and the awarding of contracts. Dentsu Inc, the huge Japanese marketing and public relations company, was the marketing arm of the Tokyo Olympics and raised a record-$3.3 billion in local sponsorship money. This is separate from TOP sponsors.

French prosecutors also looked into alleged vote-buying in the IOC’s decision in 2013 to pick Tokyo as the host for the 2020 Summer Games.

The IOC had income of $7.6 billion in the last four-year cycle ending with the Tokyo Games. Figures have not been released yet for the cycle ending with the Paris Olympics.

The IOC’s TOP sponsors paid over $2 billion in that period. The figure is expected to reach $3 billion in the next cycle.

AP Olympics: https://apnews.com/hub/2024-paris-olympic-games

This photo shows the headquarters of Panasonic in Kadoma, Osaka prefecture, western Japan, on Nov. 7, 2017. (Kyodo News via AP)

This photo shows the headquarters of Panasonic in Kadoma, Osaka prefecture, western Japan, on Nov. 7, 2017. (Kyodo News via AP)

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