China Media Group (CMG) aired a gala on its multiple channels and platforms on Saturday to celebrate the Qixi Festival, referred to as Chinese Valentine's Day, wowing audience with Chinese romantic elements.
The Qixi Festival falls on every 7th day of the 7th month according to the Chinese lunar calendar. It celebrates the legend of the annual meeting between the mythological figures of the Cowherd and the Weaver Girl. The festival fell on Aug 10 this year.
The main stage of the gala was set up in Yunxi County of central China's Hubei Province, the birthplace of the legend of the Cowherd and the Weaver Girl.
With the application of AI technologies, seven ancient trees in seven Chinese cities were personified to convey their good wishes at the gala, and listen to stories of love, and talk to lovers through a big speaking trumpet.
The gala also staged a show of Qixi customs accompanied with a song at the beginning.
The gala was aired on CMG's TV channels including CCTV-1, CCTV-3, and CCTV-15, and is available on CMG's official website, new media platforms such as CCTV news app and Yangshipin app, as well as radio programs.
CMG airs gala to celebrate Qixi Festival
CMG airs gala to celebrate Qixi Festival
Macao has been emerging as a global hub for conventions and exhibitions in recent years by exploring the enormous opportunities in the sector, driving the region to advance its economic diversification and embrace a brighter future.
Macao has received many awards this year, such as the Best Convention City (Asia) and the Best BT-MICE City, showcasing the recognition for and influence of Macao's exhibition industry.
More than 1,000 electronic game enthusiasts from all over the world gathered recently in Macao to participate in a esports themed event.
Su Zhili, organizer of the event, said that Macao's rich experience in hosting large-scale events, coupled with its good infrastructure, has driven him to choose the region as an ideal destination to hold such an activity.
"Macao has held many similar large-scale events. It has rich experience, and the facilities at the venue are relatively mature, so we can start our work comfortably," said Su.
During the first three quarters of 2024, Macao held more than 1,000 conferences and exhibitions in total.
"We will invite more professional, special conferences to be held in Macao and also cultivate more exhibition brands with international influence in Macao, so as to promote Macao's exhibitions to be more market-oriented, professional, international, digital and greener from various aspects. This is our goal," said Elaine Wong, member of the Macao Commerce and Investment Promotion Institute.
In addition, multiple large exhibitions and conferences, such as the Macao International Trade and Investment fair, the Macao Franchise Expo, and the International Infrastructure Investment and Construction Forum, are held regularly in Macao.
With the introduction of a series of policies and measures to facilitate the exchanges between the mainland and Macao, as well as the construction and development of the Guangdong-Hong Kong-Macao Greater Bay Area and the Guangdong-Macao In-Depth Cooperation Zone in Hengqin, Macao's convention and exhibition industry will embrace more opportunities for development in the foreseeable future.
"We have such a good industrial base in the Greater Bay Area. The mode of 'Convention and Exhibition + Industry' not only integrates the industries of Macao, but also the industries of the Greater Bay Area. In addition, Macao actively integrates into the national development and plays a role in the Belt and Road. Why are we so confident in Macao's convention and exhibition sector? Because it is backed by the motherland, and the country gives Macao great support," said Alan Ho, chairman of the Macao Association of Convention, Exhibition and Tourism Sectors.
Macao emerges as global hub for conventions and exhibitions, driving economic diversification and international recognition
