Friendly Innovations for Homes: Midea Showcases Next-Generation Smart Appliances at IFA 2024

FOSHAN, China, Sept. 9, 2024 /PRNewswire/ -- Midea Group, the global tech leader, showcased a suite of innovative smart home appliances at IFA 2024 under the theme "Friendly Innovations for Homes".

Kurt Jovais, Global Director of Product Management, Midea International Business, stated: "Midea is staying true to our mission: creating a better world through intelligent and convenient home solutions. We invite everyone to see how we're making a difference in creating friendlier solutions."

Taking center stage is ECOMASTER, Midea's AI-enabled energy management solution for a wide range of appliances. Combining cloud-connectivity, real-world information, and advanced analytics, ECOMASTER reduces home appliance energy consumption by an average of 30%, without impacting performance. ECOMASTER is available across multiple categories, from air treatment to major appliances.

The CirQHP Indoor Hybrid is a breakthrough in home heating, offering an ultra-compact design that eliminates the need for an outdoor unit. An Innovative new approach that combines indoor heat pumps and hybrid heating. The PortaSplit Air Conditioner combines the superior cooling performance of a fixed AC with the ease of installation of a portable AC, offering the perfect home upgrade.

In the kitchen, the Celestial Flex induction cooking series offers a culinary sanctuary with AI-controlled wireless induction appliances, ensuring economical and easy cooking for users of all skill levels. The Midea One Oven condenses multiple essential cooking appliances into a single convenient and space-efficient product, satisfying different needs of cooking enthusiasts. Midea's HX System Dishwasher achieves an A-15% energy rating by utilizing heat from wastewater to shorten wash cycles and reduce costs.

Echoing the home-friendly theme, Midea's Built-In Series is designed with a focus on sophisticated, subdued elegant aesthetics that perfectly complement a modern home style.

The Slot Built-In Refrigerator, with its adjustable height and interchangeable door panels demonstrates Midea's commitment to effortless integration with various home decors.

The 4-in-1 WashBot is a whole new take on cleaning efficiency, combining a washing machine and a robot vacuum cleaner to wash, dry, sweep, and mop, all while maximizing space savings, and highlights Midea's dedication to user-friendly and efficient home solutions.

Midea established 33 R&D centers and 43 major manufacturing sites, including 17 R&D centers and 22 manufacturing bases located overseas. Midea's products and services are sold in over 200 countries and regions. From 2021 to 2023, Midea's total R&D investment exceeded USD5.4 billion, underscoring the company's commitment to continuous innovation and excellence in technology.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Friendly Innovations for Homes: Midea Showcases Next-Generation Smart Appliances at IFA 2024

Friendly Innovations for Homes: Midea Showcases Next-Generation Smart Appliances at IFA 2024

Friendly Innovations for Homes: Midea Showcases Next-Generation Smart Appliances at IFA 2024

Friendly Innovations for Homes: Midea Showcases Next-Generation Smart Appliances at IFA 2024

Friendly Innovations for Homes: Midea Showcases Next-Generation Smart Appliances at IFA 2024

PARIS, Sept. 16, 2024 /PRNewswire/ -- Mugler announces the release of a documentary directed by Matthieu Menu and produced by Terminal 9 that takes the audience behind-the-scenes of key moments in the lead up to the French house's 50^th anniversary including the making of the Spring/Summer 2024 runway show by Casey Cadwallader.

Since its first apparition on Earth in 1974, Mugler has become synonymous with fashion and fragrance that is fierce, fascinating, and fantastical. Rooted deeply in the entertainment industry and beloved by boundary-pushing performers such as Beyoncé, Lady Gaga, and Dua Lipa for decades, Mugler is more than a house - it's a movement, a true cultural force shaping pop culture with its unwavering commitment to empowerment and inclusivity. Mugler has long embodied the spirit of bold self-expression, continually redefining the art of trailblazing in the world of high fashion and avant-garde fragrance.

This autumn, the French fashion house prepares to enthrall with Inside the Dream: Mugler, an exclusive documentary directed by Matthieu Menu and produced by Terminal 9. 60-minutes that dive deep into the conception and realization of key Mugler events in the lead up to the house's 50th anniversary.

The cinematic journey offers an unparalleled glimpse into the creative synapses and constellations with the Mugler universe, offering an intimate audience with Fashion Creative Director Casey Cadwallader, blending unseen archive footage with runway backstage and behind-the-scenes of the iconic Angel and Alien fragrance campaigns starring Hunter Schafer and Anok Yai, respectively.

The narrative is a celebration of a visionary heritage, exploring half a century of firsts - from Manfred Thierry Mugler's revolutionary impact on fashion and discovering the gourmand olfactive family with the Angel fragrance to Casey Cadwallader's spectacular fashion presentations and cutting-edge innovations. The documentary reveals the making of Zendaya's show-stopping appearance in the chrome robot Maschinenmensch from the Fall/Winter 1995-1996 'Cirque d'hiver' collection for the premier of Dune 2, capturing the electrifying essence of Mugler's impact on the world's red carpets.

"50 years of Mugler is a testament to the power of bold creativity. With Fashion Creative Director Casey Cadwallader, the brand continues to honor Manfred Thierry Mugler's transformative legacy and shape the future of fashion and fragrance together, with its iconic designs and groundbreaking innovations." Danièle Lahana-Aidenbaum, Global Brand President Mugler Fashion & Fragrances.

Featuring iconic fashion figures associated with the house of Mugler such as Pat Cleveland, Iman Bowie, Zendaya, Paris Hilton, Law Roach, as well as key insiders such as Casey Cadwallader – Fashion Creative Director, Cyril Chapuy - L'Oréal Luxe President , Danièle Lahana-Aidenbaum - Global Brand President Mugler Fashion & Fragrances, Olivier Cresp - Master Perfumer DSM-FIRMENICH, just to name a few, and a colorful cast of creatives, the documentary captures the essence of empowerment and fierce spirit that has long defined the brand.

Inside the Dream: Mugler will be available to watch exclusively on Canal+ in France from September 25^th and soon worldwide on selected platforms including Prime Video.

Oanna Lepron - Oanna.LEPRON@loreal.com

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

INSIDE THE DREAM: MUGLER, THE NEW DOCUMENTARY