INSIDE THE DREAM: MUGLER, THE NEW DOCUMENTARY

PARIS, Sept. 16, 2024 /PRNewswire/ -- Mugler announces the release of a documentary directed by Matthieu Menu and produced by Terminal 9 that takes the audience behind-the-scenes of key moments in the lead up to the French house's 50^th anniversary including the making of the Spring/Summer 2024 runway show by Casey Cadwallader.

Since its first apparition on Earth in 1974, Mugler has become synonymous with fashion and fragrance that is fierce, fascinating, and fantastical. Rooted deeply in the entertainment industry and beloved by boundary-pushing performers such as Beyoncé, Lady Gaga, and Dua Lipa for decades, Mugler is more than a house - it's a movement, a true cultural force shaping pop culture with its unwavering commitment to empowerment and inclusivity. Mugler has long embodied the spirit of bold self-expression, continually redefining the art of trailblazing in the world of high fashion and avant-garde fragrance.

This autumn, the French fashion house prepares to enthrall with Inside the Dream: Mugler, an exclusive documentary directed by Matthieu Menu and produced by Terminal 9. 60-minutes that dive deep into the conception and realization of key Mugler events in the lead up to the house's 50th anniversary.

The cinematic journey offers an unparalleled glimpse into the creative synapses and constellations with the Mugler universe, offering an intimate audience with Fashion Creative Director Casey Cadwallader, blending unseen archive footage with runway backstage and behind-the-scenes of the iconic Angel and Alien fragrance campaigns starring Hunter Schafer and Anok Yai, respectively.

The narrative is a celebration of a visionary heritage, exploring half a century of firsts - from Manfred Thierry Mugler's revolutionary impact on fashion and discovering the gourmand olfactive family with the Angel fragrance to Casey Cadwallader's spectacular fashion presentations and cutting-edge innovations. The documentary reveals the making of Zendaya's show-stopping appearance in the chrome robot Maschinenmensch from the Fall/Winter 1995-1996 'Cirque d'hiver' collection for the premier of Dune 2, capturing the electrifying essence of Mugler's impact on the world's red carpets.

"50 years of Mugler is a testament to the power of bold creativity. With Fashion Creative Director Casey Cadwallader, the brand continues to honor Manfred Thierry Mugler's transformative legacy and shape the future of fashion and fragrance together, with its iconic designs and groundbreaking innovations." Danièle Lahana-Aidenbaum, Global Brand President Mugler Fashion & Fragrances.

Featuring iconic fashion figures associated with the house of Mugler such as Pat Cleveland, Iman Bowie, Zendaya, Paris Hilton, Law Roach, as well as key insiders such as Casey Cadwallader – Fashion Creative Director, Cyril Chapuy - L'Oréal Luxe President , Danièle Lahana-Aidenbaum - Global Brand President Mugler Fashion & Fragrances, Olivier Cresp - Master Perfumer DSM-FIRMENICH, just to name a few, and a colorful cast of creatives, the documentary captures the essence of empowerment and fierce spirit that has long defined the brand.

Inside the Dream: Mugler will be available to watch exclusively on Canal+ in France from September 25^th and soon worldwide on selected platforms including Prime Video.

Oanna Lepron - Oanna.LEPRON@loreal.com

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

INSIDE THE DREAM: MUGLER, THE NEW DOCUMENTARY

JILIN, China, Dec. 22, 2024 /PRNewswire/ -- On December 19, the Second World Ice and Snow Economy of Cold Regions Conference opened at BEIDAU SKI RESORT in Jilin City.

Hu Yuting first extended welcome on behalf of the Jilin Provincial Party Committee and the provincial government to the guests attending the event and expressed gratitude to friends from all walks of life who care about and support the revitalization and development of Jilin. He said that the ice and snow economy is an important engine for economic development in cold regions. This conference, with the theme of PROSPER THE ICE AND SNOW ECONOMY, JOIN HANDS FOR A WIN-WIN FUTURE, builds a new international exchange platform, innovates new carriers for industrial cooperation, and expands new scenarios for ice and snow consumption, which is of great significance for stimulating the vitality of the ice and snow economy in cold regions. With a high-quality product matrix, we promote leapfrog development of ice and snow tourism. With the unique advantages of powder snow, forest sea, rime, and hot springs and the brand matrix of Snow all over Changbai Mountain, and with an attitude of opening the door to welcome guests and treating guests from all directions, we warmly welcome domestic and foreign tourists. People at home and abroad are welcome to experience Jilin's ice and snow. We will provide warm-hearted services to make tourists come happily and return satisfied.

We are willing to share development opportunities with friends from all over the world. Focusing on fields such as refining ice and snow tourism, developing ice and snow equipment, promoting ice and snow consumption, prospering ice and snow culture, and popularizing ice and snow sports, we promote all parties to deepen cooperation, complement each other's advantages, and achieve mutual benefit and win-win results, and jointly explore new opportunities for the development of the ice and snow industry.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

The opening ceremony of the 2nd World Ice and Snow Economy of Cold Regions Conference

The opening ceremony of the 2nd World Ice and Snow Economy of Cold Regions Conference