Toshiba Unveils the High-End Masterstroke Series at IFA 2024, Showcasing a New Era of Masterpiece Appliances

BERLIN, Sept. 9, 2024 /PRNewswire/ -- Toshiba, a brand renowned for its over a century of excellence in craftsmanship and design, proudly presents the launch of its latest high-end offering, the Masterstroke Series, at the IFA 2024 in Berlin, Germany. This series marks a significant milestone in the evolution of Toshiba's product line, blending Eastern aesthetics with cutting-edge technology to create an unparalleled living experience.

A New Era of Masterpiece Appliances

As part of Toshiba's newest brand positioning, the Masterstroke Series redefines the role of home appliances in modern living. Moving beyond the mechanical and functional aspects, this series infuses a sense of humanity and high-end design, transforming everyday household items into artistic masterpieces. Embracing the philosophy of "LIFE AS THE BRUSH, HOME AS THE CANVAS," the series envisions living spaces as works of art, where each appliance enhances the aesthetic environment.

"The high-end MASTERSTROKE SERIES, which is newly launched for the segment 'life artists', who care about the beauty of the living space and the quality of life, is based on a profound interpretation of Eastern aesthetics and a bold innovation in modern technology. It perfectly blends art and life and inspires life artists. We hope to create a home environment with modern Eastern aesthetics, bring beauty into the users' living spaces, and convey the concept of artistic home appliances, under the philosophy of Toshiba's craftsmanship," said Kenji Shirato, president of Toshiba Lifestyle Products & Services Corporation (TLSC), Japan.

Aesthetic and Functional Excellence

At the launch event, Kurt Jovais, Global Director of Product Management, introduced the Toshiba Masterstroke Series, emphasizing its unique appeal to the life artists. This series celebrates a lifestyle that harmonizes personal style with independent taste, embodying the philosophy that "Where Appliances Reside, They Create Life's Scenic Views."

The series boasts a pearl-like luster that is gentle and elegant, seamlessly integrating into any home environment and introducing a sense of nature at every step. It seeks innovation through multifunctional integration, creating a free space that accommodates the diverse lifestyles of family members.

The series offers a range of appliances that enhance various aspects of daily life, transforming everyday living into an art form. It creates the Scene of Relaxing with washing and drying set, ensuring exquisite clothing care and a cozy living atmosphere. With kitchen appliances like refrigerator, microwave steam oven, steam oven, rice cooker, and dishwasher, the Scene of Savoring turns cooking and eating into an artistic feast for the eyes and the palate. The series uses bathroom essentials such as toilet, water heater and gas water heater to establish the Scene of Gentle, creating a calm and tranquil environment for the users' daily lives. Inheriting the essence of water purification, Toshiba's built-in purified water dispenser and under-cabinet water purifier allow users to enter the Scene of Purity, enjoy the clarity of clean water, and experience a calm and enriching daily life.

A Commitment to Excellence and Innovation

With its rich history spanning nearly one-and-a-half centuries, Toshiba has built a legacy of craftsmanship and innovation, continuously setting new standards in the global home appliance market. The Masterstroke Series is a testament to the brand's dedication to pushing the boundaries of design and functionality.

As Toshiba continues to evolve, it remains committed to its philosophy of "Details Matter." In the future, Toshiba plans to continue its journey toward innovation while focusing on details that enhance the user experience aesthetically and functionally.

For more information, please visit https://www.toshiba-lifestyle.com/.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Toshiba Unveils the High-End Masterstroke Series at IFA 2024, Showcasing a New Era of Masterpiece Appliances

Toshiba Unveils the High-End Masterstroke Series at IFA 2024, Showcasing a New Era of Masterpiece Appliances

Toshiba Unveils the High-End Masterstroke Series at IFA 2024, Showcasing a New Era of Masterpiece Appliances

Toshiba Unveils the High-End Masterstroke Series at IFA 2024, Showcasing a New Era of Masterpiece Appliances

Toshiba Unveils the High-End Masterstroke Series at IFA 2024, Showcasing a New Era of Masterpiece Appliances

Toshiba Unveils the High-End Masterstroke Series at IFA 2024, Showcasing a New Era of Masterpiece Appliances

PARIS, Sept. 16, 2024 /PRNewswire/ -- Mugler announces the release of a documentary directed by Matthieu Menu and produced by Terminal 9 that takes the audience behind-the-scenes of key moments in the lead up to the French house's 50^th anniversary including the making of the Spring/Summer 2024 runway show by Casey Cadwallader.

Since its first apparition on Earth in 1974, Mugler has become synonymous with fashion and fragrance that is fierce, fascinating, and fantastical. Rooted deeply in the entertainment industry and beloved by boundary-pushing performers such as Beyoncé, Lady Gaga, and Dua Lipa for decades, Mugler is more than a house - it's a movement, a true cultural force shaping pop culture with its unwavering commitment to empowerment and inclusivity. Mugler has long embodied the spirit of bold self-expression, continually redefining the art of trailblazing in the world of high fashion and avant-garde fragrance.

This autumn, the French fashion house prepares to enthrall with Inside the Dream: Mugler, an exclusive documentary directed by Matthieu Menu and produced by Terminal 9. 60-minutes that dive deep into the conception and realization of key Mugler events in the lead up to the house's 50th anniversary.

The cinematic journey offers an unparalleled glimpse into the creative synapses and constellations with the Mugler universe, offering an intimate audience with Fashion Creative Director Casey Cadwallader, blending unseen archive footage with runway backstage and behind-the-scenes of the iconic Angel and Alien fragrance campaigns starring Hunter Schafer and Anok Yai, respectively.

The narrative is a celebration of a visionary heritage, exploring half a century of firsts - from Manfred Thierry Mugler's revolutionary impact on fashion and discovering the gourmand olfactive family with the Angel fragrance to Casey Cadwallader's spectacular fashion presentations and cutting-edge innovations. The documentary reveals the making of Zendaya's show-stopping appearance in the chrome robot Maschinenmensch from the Fall/Winter 1995-1996 'Cirque d'hiver' collection for the premier of Dune 2, capturing the electrifying essence of Mugler's impact on the world's red carpets.

"50 years of Mugler is a testament to the power of bold creativity. With Fashion Creative Director Casey Cadwallader, the brand continues to honor Manfred Thierry Mugler's transformative legacy and shape the future of fashion and fragrance together, with its iconic designs and groundbreaking innovations." Danièle Lahana-Aidenbaum, Global Brand President Mugler Fashion & Fragrances.

Featuring iconic fashion figures associated with the house of Mugler such as Pat Cleveland, Iman Bowie, Zendaya, Paris Hilton, Law Roach, as well as key insiders such as Casey Cadwallader – Fashion Creative Director, Cyril Chapuy - L'Oréal Luxe President , Danièle Lahana-Aidenbaum - Global Brand President Mugler Fashion & Fragrances, Olivier Cresp - Master Perfumer DSM-FIRMENICH, just to name a few, and a colorful cast of creatives, the documentary captures the essence of empowerment and fierce spirit that has long defined the brand.

Inside the Dream: Mugler will be available to watch exclusively on Canal+ in France from September 25^th and soon worldwide on selected platforms including Prime Video.

Oanna Lepron - Oanna.LEPRON@loreal.com

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

INSIDE THE DREAM: MUGLER, THE NEW DOCUMENTARY