Changhong's Innovative Technologies Take Center Stage at IFA 2024, Marking New Milestones in Global Growth

BERLIN, Sept. 9, 2024 /PRNewswire/ -- At IFA 2024, which opened on September 6, Changhong, a leading force in China's home appliance industry, introduced its entire suite of AI-driven appliances. The presentation not only showcased Changhong's recent achievements in AI technology but also marked a significant step toward expanding its influence in global markets.

Leading the charge in global innovation

On the event's first day, Changhong unveiled its first Canghai Intelligent Agent AI TV, and the industry-leading Changhong AI Large Model specifically engineered for white goods. 

The new AI TV can engage in voice conversations with users, think independently, and adapt through continuous learning. Utilizing its advanced technologies and complex multi-channel algorithms, Changhong has significantly improved the precision of voice recognition and activation. 

The Changhong AI Large Model can be seamlessly embedded into household devices like refrigerators, washing machines, dryers, and air conditioners, enhancing accuracy and efficiency. For instance, it tailors refrigerator cooling to specific foods, adjusts washing machine and dryer settings by fabric types, and optimizes air conditioner settings for energy use and comfort. Through these integrations, Changhong elevates everyday interactions with home appliances.

Demonstrating brand strength with multiple awards 

During the recent exhibition, the spotlight was on the Global Product Technology Innovation Awards where the Changhong CHiQ Xingbo Series clinched the Extraordinary Audio-Visual Experiences Gold Award. The recognition was for its superior technical performance, illustrating Changhong's expertise in enhancing consumer experiences. Additionally, Changhong's premium brand, CHiQ, was honored with the Smart Home Appliance Brand Award.

The event also saw CHiQ receiving the Organizational Greenhouse Gas Verification Statement from TÜV SÜD, along with the Product Carbon Footprint Verification Statement for CHiQ's refrigerators and washing machines. These accolades highlight Changhong's commitment to eco-friendly practices, pioneering sustainable household applications, and a robust green industrial chain.

Exemplifying international vision through sports marketing

During the event, CHiQ marked a significant moment in sports marketing with a signing ceremony for skiing projects. The brand announced its continued partnership with the FIS World Cup Events and the German Ski Association. Adding to the excitement, two-time Olympic skiing champion Andreas Wellinger was named the brand's new ambassador, opening a new chapter in CHiQ's marketing efforts.

James Wu, General Manager of Changhong International Brand Business Center, highlighted that renewing these projects is crucial for global expansion. The brand aims to strengthen its presence in Europe and key markets, leveraging collaborations to enhance CHiQ's appeal and promote skiing worldwide.

Accelerating performance milestones to strengthen global footprint

Amid global market challenges, Changhong has shown resilience by integrating AI with consumer aspirations, offering innovative, advanced, and functional products. From January to July 2024, Changhong's overseas home appliance revenue surged over 23% year-on-year, achieving performance milestones in TV, refrigerators, washing machines, and air conditioning lines.

In recent years, Changhong has accelerated its global expansion, focusing on delivering superior products and services. Committed to innovation, sustainability, and inclusiveness, the company plans to intensify R&D investments to realize an intelligent lifestyle for every household.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Changhong's Innovative Technologies Take Center Stage at IFA 2024, Marking New Milestones in Global Growth

Changhong's Innovative Technologies Take Center Stage at IFA 2024, Marking New Milestones in Global Growth

Changhong's Innovative Technologies Take Center Stage at IFA 2024, Marking New Milestones in Global Growth

Changhong's Innovative Technologies Take Center Stage at IFA 2024, Marking New Milestones in Global Growth

Changhong's Innovative Technologies Take Center Stage at IFA 2024, Marking New Milestones in Global Growth

PARIS, Sept. 16, 2024 /PRNewswire/ -- Mugler announces the release of a documentary directed by Matthieu Menu and produced by Terminal 9 that takes the audience behind-the-scenes of key moments in the lead up to the French house's 50^th anniversary including the making of the Spring/Summer 2024 runway show by Casey Cadwallader.

Since its first apparition on Earth in 1974, Mugler has become synonymous with fashion and fragrance that is fierce, fascinating, and fantastical. Rooted deeply in the entertainment industry and beloved by boundary-pushing performers such as Beyoncé, Lady Gaga, and Dua Lipa for decades, Mugler is more than a house - it's a movement, a true cultural force shaping pop culture with its unwavering commitment to empowerment and inclusivity. Mugler has long embodied the spirit of bold self-expression, continually redefining the art of trailblazing in the world of high fashion and avant-garde fragrance.

This autumn, the French fashion house prepares to enthrall with Inside the Dream: Mugler, an exclusive documentary directed by Matthieu Menu and produced by Terminal 9. 60-minutes that dive deep into the conception and realization of key Mugler events in the lead up to the house's 50th anniversary.

The cinematic journey offers an unparalleled glimpse into the creative synapses and constellations with the Mugler universe, offering an intimate audience with Fashion Creative Director Casey Cadwallader, blending unseen archive footage with runway backstage and behind-the-scenes of the iconic Angel and Alien fragrance campaigns starring Hunter Schafer and Anok Yai, respectively.

The narrative is a celebration of a visionary heritage, exploring half a century of firsts - from Manfred Thierry Mugler's revolutionary impact on fashion and discovering the gourmand olfactive family with the Angel fragrance to Casey Cadwallader's spectacular fashion presentations and cutting-edge innovations. The documentary reveals the making of Zendaya's show-stopping appearance in the chrome robot Maschinenmensch from the Fall/Winter 1995-1996 'Cirque d'hiver' collection for the premier of Dune 2, capturing the electrifying essence of Mugler's impact on the world's red carpets.

"50 years of Mugler is a testament to the power of bold creativity. With Fashion Creative Director Casey Cadwallader, the brand continues to honor Manfred Thierry Mugler's transformative legacy and shape the future of fashion and fragrance together, with its iconic designs and groundbreaking innovations." Danièle Lahana-Aidenbaum, Global Brand President Mugler Fashion & Fragrances.

Featuring iconic fashion figures associated with the house of Mugler such as Pat Cleveland, Iman Bowie, Zendaya, Paris Hilton, Law Roach, as well as key insiders such as Casey Cadwallader – Fashion Creative Director, Cyril Chapuy - L'Oréal Luxe President , Danièle Lahana-Aidenbaum - Global Brand President Mugler Fashion & Fragrances, Olivier Cresp - Master Perfumer DSM-FIRMENICH, just to name a few, and a colorful cast of creatives, the documentary captures the essence of empowerment and fierce spirit that has long defined the brand.

Inside the Dream: Mugler will be available to watch exclusively on Canal+ in France from September 25^th and soon worldwide on selected platforms including Prime Video.

Oanna Lepron - Oanna.LEPRON@loreal.com

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

INSIDE THE DREAM: MUGLER, THE NEW DOCUMENTARY