BERLIN, Sept. 9, 2024 /PRNewswire/ -- On September 6, coinciding with the opening of the IFA 2024, CHiQ held a ceremonial signing at its booth, reaffirming its partnership with the FIS World Cup Events and the German Ski Association (DSV). The move strengthens CHiQ's foothold in the skiing world and signifies a new phase in its sports marketing endeavors.
The event was attended by Liu Jiang, Chairman of Changhong Holding Group Co., Ltd., and Helen Zhang, Deputy General Manager of Changhong Co., Ltd., accompanied by several other key executives. The agreement was inked by James Wu, General Manager of Changhong International Brand Business Center, Heiko Krause, Vice President of the German Ski Association, and Olympic champion in Ski Jumping Andreas Wellinger.
The FIS Ski World Cup, an annual event hosted by the International Ski and Snowboard Federation (FIS), stands as one of the premier global skiing competitions, igniting immense passion among youth worldwide. In November 2023, CHiQ announced its partnership with FIS World Cup Events, fostering a deep connection with fans worldwide and significantly raising the brand's international profile.
Two-time Olympic gold medalist Andreas Wellinger, who has also won two gold medals at the FIS Ski Jumping World Cup and garnered a total of eight silver medals in top skiing events, lauded CHiQ's innovative and intelligent product solutions, noting their synergy with his own values of excellence and relentless challenge. Wellinger expressed enthusiasm about the collaboration, anticipating it would foster creative exchanges and meld the dynamic worlds of smart home appliances and professional skiing.
Heiko Krause praised CHiQ's rapid European growth, foreseeing fruitful collaborations. James Wu highlighted the renewal as crucial for CHiQ's global expansion, focusing on Europe. Through the partnership, CHiQ aims to leverage synergies, integrate resources, and boost its brand alongside skiing's global allure.
Currently, CHiQ operates in over 40 countries and regions, covering major economies. Its robust digital presence on over 30 mainstream e-commerce platforms, offers a comprehensive product matrix that includes TVs, refrigerators, air conditioners, washing machines, and monitors.
CHiQ has also become an important sponsor of international sporting events spanning football, racing, skiing, rugby, tennis, and more, expanding its influence on the global sports stage. By employing a comprehensive sports marketing strategy, the brand intends to increase its international recognition and build a deep emotional connection with consumers worldwide.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
CHiQ Renews Sponsorship of FIS World Cup Events, Welcomes Skiing Champion Andreas Wellinger as New Brand Ambassador
PARIS, Sept. 16, 2024 /PRNewswire/ -- Mugler announces the release of a documentary directed by Matthieu Menu and produced by Terminal 9 that takes the audience behind-the-scenes of key moments in the lead up to the French house's 50th anniversary including the making of the Spring/Summer 2024 runway show by Casey Cadwallader.
Since its first apparition on Earth in 1974, Mugler has become synonymous with fashion and fragrance that is fierce, fascinating, and fantastical. Rooted deeply in the entertainment industry and beloved by boundary-pushing performers such as Beyoncé, Lady Gaga, and Dua Lipa for decades, Mugler is more than a house - it's a movement, a true cultural force shaping pop culture with its unwavering commitment to empowerment and inclusivity. Mugler has long embodied the spirit of bold self-expression, continually redefining the art of trailblazing in the world of high fashion and avant-garde fragrance.
This autumn, the French fashion house prepares to enthrall with Inside the Dream: Mugler, an exclusive documentary directed by Matthieu Menu and produced by Terminal 9. 60-minutes that dive deep into the conception and realization of key Mugler events in the lead up to the house's 50th anniversary.
The cinematic journey offers an unparalleled glimpse into the creative synapses and constellations with the Mugler universe, offering an intimate audience with Fashion Creative Director Casey Cadwallader, blending unseen archive footage with runway backstage and behind-the-scenes of the iconic Angel and Alien fragrance campaigns starring Hunter Schafer and Anok Yai, respectively.
The narrative is a celebration of a visionary heritage, exploring half a century of firsts - from Manfred Thierry Mugler's revolutionary impact on fashion and discovering the gourmand olfactive family with the Angel fragrance to Casey Cadwallader's spectacular fashion presentations and cutting-edge innovations. The documentary reveals the making of Zendaya's show-stopping appearance in the chrome robot Maschinenmensch from the Fall/Winter 1995-1996 'Cirque d'hiver' collection for the premier of Dune 2, capturing the electrifying essence of Mugler's impact on the world's red carpets.
"50 years of Mugler is a testament to the power of bold creativity. With Fashion Creative Director Casey Cadwallader, the brand continues to honor Manfred Thierry Mugler's transformative legacy and shape the future of fashion and fragrance together, with its iconic designs and groundbreaking innovations." Danièle Lahana-Aidenbaum, Global Brand President Mugler Fashion & Fragrances.
Featuring iconic fashion figures associated with the house of Mugler such as Pat Cleveland, Iman Bowie, Zendaya, Paris Hilton, Law Roach, as well as key insiders such as Casey Cadwallader – Fashion Creative Director, Cyril Chapuy - L'Oréal Luxe President , Danièle Lahana-Aidenbaum - Global Brand President Mugler Fashion & Fragrances, Olivier Cresp - Master Perfumer DSM-FIRMENICH, just to name a few, and a colorful cast of creatives, the documentary captures the essence of empowerment and fierce spirit that has long defined the brand.
Inside the Dream: Mugler will be available to watch exclusively on Canal+ in France from September 25th and soon worldwide on selected platforms including Prime Video.
Oanna Lepron - Oanna.LEPRON@loreal.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
INSIDE THE DREAM: MUGLER, THE NEW DOCUMENTARY
