Laifen Reimagines the Future of Oral Care with Unveiling of Industry-first Toothbrush at IFA 2024

BERLIN, Sept. 10, 2024 /PRNewswire/ -- The pioneering lifestyle-tech brand, Laifen, today made waves at IFA Berlin 2024 with the unveiling of its latest personal care products, showcasing the groundbreaking new Laifen Wave Electric Toothbrush Titanium, the powerful SE 2 High-Speed Hair Dryer and the compact Mini High-Speed Hair Dryer. Attracting a significant audience to its booth launch event, Laifen once again demonstrated its ability to lead personal care technology trends and redefine modern lifestyles through its commitment to constant innovation.

A Revolutionary Electric Toothbrush from Brushing Method to Material

At the personal care section of IFA 2024, Laifen Wave Electric Toothbrush Titanium stands out as one of the most dazzling new products. Compared to traditional oscillation rotary and sonic toothbrushes, Laifen's world-first dual-action toothbrush introduces an innovative brushing method that combines 66,000 sonic vibrations per minute with a wide-range 60-degree oscillation. Thanks to its ingenious design and advanced algorithm, it achieves 300% greater efficiency and offers six times better plaque removal than traditional electric toothbrushes. Its stringent adherence to the scientifically proven Modified Bass brushing method has earned it high praise and recommendations from numerous dentists and experts.

Building on the concept of brushing the right way, Laifen goes even further by using biocompatible titanium, a material known for its non-toxicity and antibacterial properties. Overcoming craftmanship challenges, Laifen has adopted a modern, seamless, single-piece design, creating a safer and more hygienic electric toothbrush.

The Laifen Wave also focuses on providing a customizable brushing experience. With three settings adjustable to over ten levels via the intuitive Laifen App and three self-developed cushioned brush heads tailored to specific dental needs, it offers consumers a hassle-free and personalized personal care experience.

Due to its revolutionary brushing method and the groundbreaking application of cutting-edge titanium material in electric toothbrushes, the Laifen Wave Electric Toothbrush Titanium has been nominated by mainstream tech media TechRadar, The Shortcut, House Digest and Yanko Design for the 2024 Best of IFA list.

High-speed Hairdryers Transforms the Way People Live

The high-speed hairdryer is one of Laifen's most significant products, with the renowned series selling over 10 million units worldwide to date. In the continuous evolution of Laifen's hairdryers, the brand has responded to market demands and consumer needs. The Laifen SE 2 High-Speed Hair Dryer, showcased at IFA, offers a wider range of fashionable colors, providing consumers with more choices to color their everyday lives. Committed to the philosophy that making innovation benefit daily life, Laifen's high-speed hairdryers are more affordable with high-end technology accessible to all.

The Laifen Mini High-Speed Hair Dryer, on the other hand, is a more compact and portable product. This small but smart hair dryer, weighing only 299g, is convenient for travel and suitable for various outdoor scenarios.

Price and Availability

The hotly anticipated Laifen Wave Electric Toothbrush Titanium can be pre-ordered now on Laifen's official website, with 6 cushioned brush heads, for €159.

The Laifen SE 2 High-Speed Hair Dryer will soon be launched globally, at the competitive price of €149, while the Laifen Mini High-Speed Hair Dryer is slated to make its debut at IFA Berlin 2024 and will be available for purchase for just €99.99 through Laifen's official European website.

Laifen's brand philosophy centers around constantly creating new products to lead lifestyle trends and redefine modern lifestyles. Currently, Laifen is dedicated to transitioning from a single category to a multi-category brand, progressively establishing itself as a global technology company with a diverse product portfolio. This commitment to innovation and consumer-centric design sets Laifen apart in the personal care technology industry.

For more information on Laifen, please visit www.laifentech.com.

About Laifen

Laifen is a lifestyle-tech company founded in 2019, with years of experience in R&D and manufacturing. Currently, its personal care appliances can be found in over 11 million households worldwide. Laifen challenges industry standards and is committed to developing new technologies that enhance everyday living and provide exceptional user experiences, believing in making advanced technology accessible and beneficial for everyone.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Laifen Reimagines the Future of Oral Care with Unveiling of Industry-first Toothbrush at IFA 2024

SINGAPORE, Sept. 17, 2024 /PRNewswire/ -- More than 60 participants from 16 courts and jurisdictions including Australia, Brunei, Hong Kong Special Administrative Region, India, Indonesia, Malaysia, New Zealand, People's Republic of China and Singapore, have completed the inaugural Masterclass Programme for Commercial Judges in Asia held at the Judicial Training Centre of the Supreme Court of Indonesia in Bogor, West Java, Indonesia.

Held from 9 to 12 September 2024, the Masterclass was a four-day intensive course jointly organised by the Judicial Training Centre and the Singapore Judicial College, covering key topics in commercial law that are of concern to many judiciaries; namely technology and law, arbitration, cross-border insolvency, shipping and maritime law, and intellectual property.

The idea for a Masterclass was first seeded in November 2023 when Chief Justice Sundaresh Menon of Singapore visited the Judicial Training Centre of the Supreme Court of Indonesia. These plans crystallised further when Chief Justice of the Supreme Court of Indonesia, Prof Dr Muhammad Syarifuddin met with Chief Justice Menon in February this year. The Chief Justices jointly invited jurisdictions in the Asia-Pacific region to nominate participants for the Masterclass, which is intended for High Court judges with two to three years of experience.

The faculty for the Masterclass comprised eminent international commercial judges who are experts in their respective fields. Speakers and facilitators included Justice I Gusti Agung Sumanatha, Justice Syamsul Marif and Justice Nani Indrawati (Indonesia), Chief Justice Menon, Justice Aedit Abdullah, Justice Philip Jeyaretnam, Justice Kannan Ramesh, Justice S Mohan, Justice Dedar Singh Gill (Singapore), Justice James Allsop (Singapore International Commercial Court), Chief Justice (Ret) Geoffrey Ma (Hong Kong SAR), Justice David Goddard (New Zealand), Justice Dai Yiting (China) and Prof Jansen Calamita from the National University of Singapore.

In his keynote address, Chief Justice Menon outlined how changes affecting core commercial areas were transforming the realities of commercial law and practice, and offered a vision of convergence between judiciaries across the Asia-Pacific region in key commercial areas, which could assist our legal systems in managing these changes.  He also highlighted the "unique value proposition" of the Masterclass and four distinctive features that made it an important platform for judicial education and exchange in the Asia-Pacific region; namely its scope, its methodology, its participants and the network that it aims to establish.

The role of judges in economic growth becomes critical. Chief Justice Syarifuddin addressed that the demands on commercial courts have grown exponentially, driven by the complexities of cross-border trade, international contracts, and global financial systems. "The decisions we make as judges can have far-reaching implications, influencing economic activity and the confidence of international investors in our legal systems".

Visit News and speeches (judiciary.gov.sg) for more details.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Indonesia and Singapore Judiciaries Jointly Organise Inaugural Masterclass Programme for Commercial Judges