The China Media Group (CMG)'s upcoming Mid-Autumn Festival is set to unfold at the picturesque Dingxiang Lake Park in northeast China's Shenyang, with organizers promising a breathtaking blend of tradition and advanced technology which is set to dazzle viewers.
The grand show will take place on Sept. 17 on the night of the Mid-Autumn Festival, with the host city of Shenyang promising a stunning backdrop for the CMG's annual televised celebration.
Technical teams from the CMG say they have incorporated groundbreaking artificial intelligence to elevate the overall program quality and deliver a visual feast to audiences.
"During the production process of this year's Mid-Autumn Festival Gala, China Media Group's Technology Bureau utilized AI technology to assist in the program's creation. This approach has showcased the deeper significance of the gala across multiple dimensions, including art, culture, and emotion. For example, we integrated AI technology with cultural relics to narrate stories in our programs," said Feng Yi, head of the CMG's AI-related design and production team.
The CMG will also employ advanced broadcasting technologies to ensure a thrilling viewing experience during the Gala, according to crew members.
"Our broadcast truck is equipped with full 4K capabilities and has also been fitted with 8K cameras. Ultimately, viewers will be able to experience the gala on large 8K screens," said Ye Liangxian, a technician from the CMG's transmission department.
First aired by China Central Television (CCTV) -- part of today's CMG -- in 1991, the gala has become an annual fixture on television screens across China and viewed by the Chinese diaspora around the world. This year's celebration will combine a vibrant display of cultural artistry with the latest technological innovations, creating a memorable experience for audiences worldwide.
The Mid-Autumn Festival is celebrated on the night when the moon reaches its fullest and brightest on the 15th day of the eighth month on the Chinese lunar calendar.
During the festival, family members come together from across China, share traditional mooncakes and light up lanterns to enjoy their family reunion.