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Producers bring innovation, AI technology to CMG Mid-Autumn Festival Gala

China

China

China

Producers bring innovation, AI technology to CMG Mid-Autumn Festival Gala

2024-09-17 22:08 Last Updated At:09-18 00:17

Producers and guest performers of China Media Group (CMG)'s Mid-Autumn Festival Gala, which aired on Tuesday night, shared stories of how they pushed creative boundaries to make this year's show an unforgettable event.

The annual gala broadcast, also known as "Qiuwan" in Chinese, was recorded in Shenyang City in northeast China's Liaoning Province, a 2,300-year-old city boasting three world cultural heritages sites and over 1,500 historical and cultural sites. The city is also one of the most well-known industrial cities in China.

With theme of "moon culture", the gala vividly presented Chinese traditional culture with over 30 artistic performances, including poem recitals, songs and dances, as well as full-featured operas.

Hungarian pianist and composer Balazs Havasi was among those who graced the gala stage with his exceptional talent.

"We chose a musical piece which fits very well to this environment, because the piece itself sounds a little bit industrial. And I think it's going to be fun to perform here, because if you look around, the whole place is very industrial as well. And it's all about power, it's all about believing in your dreams, and going after them. It's kind of like a tough song to play, I have to admit," said Havasi in an interview to China Global Television Network (CGTN) during a rehearsal of the gala.

The production team behind the gala aimed to showcase Shenyang's unique customs and iconic landmarks, offering a vibrant glimpse into the heart of northeast China's Liaoning province.

"This year, we are hosting the gala in Shenyang. It's a city rich in culture and history. By holding the event here, we aim to showcase a dynamic Shenyang through our program. We will do so by using a mix of exciting visuals to feature local customs and highlight historical and cultural landmarks," said Dong Jinming, executive director of the gala.

To ensure a high-quality presentation, advanced broadcast technologies were integral to the production process. The gala also used AI to elevate the viewing experience, delivering a more immersive show.

"For this year's Mid-Autumn Festival Gala production, CMG's technical team has integrated AI technology to assist in the creation of the program. We are integrating AI into the cultural relics, and letting them tell their own stories at the gala. We can also 'time travel' via AI, and present the emotions that we want to express. These innovations bring new features to the gala and have helped to reduce costs while increasing efficiency in the production process," said Feng Yi, head of AI-related design and production team of the gala.

The Mid-Autumn Festival is one of the most important festivals in Chinese culture. It falls on the 15th day of the eighth month on the Chinese lunar calendar.

As a festival in honor of the moon and harvest, families reunite on the occasion to admire the bright full moon, light lanterns, and share the traditional holiday pastry of mooncakes.

Producers bring innovation, AI technology to CMG Mid-Autumn Festival Gala

Producers bring innovation, AI technology to CMG Mid-Autumn Festival Gala

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New Year celebrations help boost market for festive goods

2024-12-30 22:31 Last Updated At:23:07

Various celebrations are being staged across China in anticipation of the fast-approaching New Year's Day and the upcoming Chinese New Year holiday, or Spring Festival, boosting the market for related goods as more revelers get into the festive spirit.

In Beijing, more than 1,000 lanterns themed around fashion and technology are offering a colorful display in the city's Wenyuhe Park, making it one of the largest lantern festivals in the city this year.

In Shanghai, business districts have launched a series of themed decorations, exhibitions, performances, and interactive activities. Local authorities have also distributed consumption coupons, further stimulating consumer spending during the New Year's Day holiday, which falls on Wednesday.

In the nearby city of Hangzhou in the eastern Zhejiang Province, several promotional activities have been introduced to boost consumption. Additionally, business areas and shopping streets have been upgraded to meet the consumer demand for high-quality goods.

Special Spring Festival fairs have also been set up across the country as Chinese people gear up for their largest annual celebration around the Chinese New Year, which lands at the end of January in 2025.

In Huaiyuan County of east China's Anhui Province, a local fair is attracting visitors with a variety of well-known agricultural products. In Zhangzhou City of the coastal Fujian Province, a one-stop feature fair allows both visitors and locals to purchase a wide range of items.

Meanwhile, in northeast China's Jilin Province, local authorities in the city of Ji'an have sought to take advantage of the snowy conditions by integrating winter sports, offering visitors the chance to enjoy a range of snow and ice activities while shopping for Spring Festival goods.

Additionally, flowers are in high demand at many marketplaces across China as more people look to prepare some floral decorations as part of the celebrations.

In Kunming of southwest China's Yunnan Province, a special flower street featuring Chinese New Year flowers has been set up, where over 15,000 flowers are available, including more than 120 varieties of orchids.

Local flower markets area also in full bloom in various other places, from the northern cities of Shijiazhuang and Taiyuan to Hetian in northwest China's Xinjiang Uygur Autonomous Region, all offering a wide variety of creative and unique flowers, which have been well received by residents.

New Year celebrations help boost market for festive goods

New Year celebrations help boost market for festive goods

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