The rising popularity of Guochao, also known as the trend of "China-chic", has contributed to a consumption boom and more diversified consumption scenarios ahead of the Mid-Autumn Festival.
China-chic refers to fashion trends native to China, which incorporates unique native cultural elements into the latest trends.
For this year's Mid-Autumn Festival, the brand-new event "The Empress's Mid-Autumn Feast" at the Mingtang Tiantang Scenic Area in the National Archaeological Site Park of Sui-Tang Luoyang City in central China's Henan Province has attracted many visitors.
Through interactive experiences such as the performance of court music and dance, and the Empress Wu Zetian bestowing incense, it recreated the Mid-Autumn Festival celebrations in the Tang Dynasty (618-907) palace, allowing visitors to fully immerse themselves in the festive atmosphere of the holiday.
The "Hanfu craze" in Luoyang City has led to an increase in the number of tourists visiting scenic spots and has extended the overall economic chain. This trend has boosted the popularity of services such as Hanfu rental, makeup and styling, and professional photography, making them widely popular.
In Luoyang's Luanchuan County, activities such as the "Fairy Palace Moon Viewing Party" at the peak of the Laojun Mountain, which stands over 2,000 meters above sea level, have driven a surge in business for the Hanfu stores at the mountain's summit, leading to a peak in consumer activity.
"This year's Mid-Autumn Festival is witnessing an increase of over 50 percent in Hanfu rentals and sales, as well as travel photography services, compared with the same period last year. With such beautiful scenery as a backdrop, the demand for traditional China-chic consumption remains strong," said Jin Ge, owner of a Hanfu store atop the Laojun Mountain.
Driven by the rise of China-chic, creative cultural products are continuously updated with new offerings.
At a glazed glass workshop in Zibo City, east China's Shandong, skilled workers were busy crafting creative glassworks featuring lively jade rabbits, a symbol of the Mid-Autumn Festival.
As soon as the products hit the market, they quickly became popular both online and offline.
"While inheriting tradition, we've been exploring something new, developing creative products that better meet current market demands, thus winning the favor of a wide range of consumers," said Liu Jianhua, deputy general manager of Xiye Workshop.
The Mid-Autumn Festival, celebrated on the 15th day of the eighth month in the Chinese lunar calendar, is a cherished occasion for family reunions in China. It falls on September 17 this year.
China-chic boom fuels consumption for Mid-Autumn Festival
Macao has been emerging as a global hub for conventions and exhibitions in recent years by exploring the enormous opportunities in the sector, driving the region to advance its economic diversification and embrace a brighter future.
Macao has received many awards this year, such as the Best Convention City (Asia) and the Best BT-MICE City, showcasing the recognition for and influence of Macao's exhibition industry.
More than 1,000 electronic game enthusiasts from all over the world gathered recently in Macao to participate in a esports themed event.
Su Zhili, organizer of the event, said that Macao's rich experience in hosting large-scale events, coupled with its good infrastructure, has driven him to choose the region as an ideal destination to hold such an activity.
"Macao has held many similar large-scale events. It has rich experience, and the facilities at the venue are relatively mature, so we can start our work comfortably," said Su.
During the first three quarters of 2024, Macao held more than 1,000 conferences and exhibitions in total.
"We will invite more professional, special conferences to be held in Macao and also cultivate more exhibition brands with international influence in Macao, so as to promote Macao's exhibitions to be more market-oriented, professional, international, digital and greener from various aspects. This is our goal," said Elaine Wong, member of the Macao Commerce and Investment Promotion Institute.
In addition, multiple large exhibitions and conferences, such as the Macao International Trade and Investment fair, the Macao Franchise Expo, and the International Infrastructure Investment and Construction Forum, are held regularly in Macao.
With the introduction of a series of policies and measures to facilitate the exchanges between the mainland and Macao, as well as the construction and development of the Guangdong-Hong Kong-Macao Greater Bay Area and the Guangdong-Macao In-Depth Cooperation Zone in Hengqin, Macao's convention and exhibition industry will embrace more opportunities for development in the foreseeable future.
"We have such a good industrial base in the Greater Bay Area. The mode of 'Convention and Exhibition + Industry' not only integrates the industries of Macao, but also the industries of the Greater Bay Area. In addition, Macao actively integrates into the national development and plays a role in the Belt and Road. Why are we so confident in Macao's convention and exhibition sector? Because it is backed by the motherland, and the country gives Macao great support," said Alan Ho, chairman of the Macao Association of Convention, Exhibition and Tourism Sectors.
Macao emerges as global hub for conventions and exhibitions, driving economic diversification and international recognition
