Look Good, Feel Good, Spend Less - Study Shows Value and Variety Are Driving Fashion Choices in the United States

New data shows U.S. adults prioritize price, quality, and style options when buying clothes

LOS ANGELES, Sept. 18, 2024 /PRNewswire/ -- When we look our best, we feel our best, according to recent research conducted on behalf of global fashion and lifestyle online retailer SHEIN by The Harris Poll. The research, which asked more than 2,000 U.S. adults ages 18 and older across all 50 states about their shopping habits, reveals that 92% of those surveyed feel that when they buy the clothing they want, it helps them feel good. And 90% agree that even when they don't have a lot of money to spend, they should be able to buy clothes that make them feel good.

Among the key findings, a strong majority of Americans (93%) say that clothes don't have to be expensive to offer long-lasting value. When asked the most important consideration for selecting a clothing retailer, price and quality ranked highest at 79% each, followed by having a variety of styles and options to choose from (58%).

When Americans find clothing that is unique, 68% say they wear it more often, and among those who shop at SHEIN, this rises to 76%. For those who find the items they love, they are consuming mindfully – 91% of Americans try to avoid throwing clothes in the trash and instead will donate, sell, swap, or alter clothing they are finished with.

"Following the latest fashion trends has always come at a steep cost," said George Chiao, president of SHEIN U.S. "Through SHEIN's on demand business model, we've been able to overcome this challenge. By only producing the products customers want, we're able to reduce waste while offering a variety of products and keeping costs low."

For more on the survey, view here.

Note: Two surveys were conducted online by The Harris Poll on behalf of SHEIN among U.S. adults aged 18 and older. The first survey was conducted from June 17-25, 2024, among 2,013 adults and the second survey was conducted Aug. 6-8, 2024, among 2,091 adults. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For these studies, the sample data is accurate to within + 2.5 percentage points using a 95% confidence level. 

For complete survey methodology, including weighting variables and subgroup sample sizes, please contact media@sheingroup.com. 

###

About SHEIN

SHEIN is a global fashion and lifestyle online retailer offering SHEIN-branded apparel and products from a global network of vendors at affordable prices. Headquartered in Singapore, SHEIN is committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology for a smarter, future-ready industry. To learn more about SHEIN, visit www.sheingroup.com.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Look Good, Feel Good, Spend Less - Study Shows Value and Variety Are Driving Fashion Choices in the United States

Look Good, Feel Good, Spend Less - Study Shows Value and Variety Are Driving Fashion Choices in the United States

Look Good, Feel Good, Spend Less - Study Shows Value and Variety Are Driving Fashion Choices in the United States

LONDON, Sept. 19, 2024 /PRNewswire/ -- Experian's latest research, conducted by Forrester Consulting, delves into the strategies of senior decision-makers in the financial services and telco sectors across EMEA and APAC. The survey of over 1200 C-suite and Director level leaders in Australia, Denmark, Germany, India, Italy, New Zealand, Norway, South Africa, Spain, and the Netherlands reveals how businesses are leveraging Generative AI (Gen AI), consolidating datasets to improve decisioning models, and prioritizing customer experience to navigate challenging economic conditions and technological disruption.

The race to harness GenAI is well underway

Business leaders identified technological disruption as the third largest external factor impacting their business in the coming two years, putting emphasis on the race toward AI supremacy to improve business efficiencies and reduce costs. Sixty-eight percent of participants believe that competitive advantage in their industry will be dependent on who can make the best use of AI, and nearly three-quarters (73%) of the technology leaders are exploring GenAI use cases with a view to implement them within the next year.

Technological disruption is a catalyst for improving customer experience

Survey respondents highlighted a centralised cloud-based platform as a notable factor to improve risk strategy. Nearly half (47%) foresee additional credit stress and tightened lending criteria. Many risk leaders (42%) also indicated that the top risk priority is to improve the ability to identify financially vulnerable customers. Integrating data sources, leveraging AI and streamlining data-to-insight-to-action processes to enable lenders to achieve a holistic borrower view, improve customer relations and foster lending practices.

Combining datasets into a single cloud-based platform is key to enhancing analytical capability

Data and analytics leaders are prioritising a unified platform for siloed datasets to accelerate AI/ML model development and deployment. More than half (55%) of respondents believe current development times are too long, with 48% stating that they are updating their models more frequently due to shifting consumer behaviour.

"This year's research highlights the growing importance of AI and data analytics for businesses seeking a competitive edge," says Malin Holmberg, CEO, EMEA & APAC, Experian. "While we are still facing broader macroeconomic challenges, the majority of leaders remain optimistic about future growth and increased technology investment."

Download the full report here.

About Experian

Experian is a global data and technology company, powering opportunities for people and businesses around the world. Learn more at experianplc.com.

Contact: Yolanda Zondo, Yolanda.zondo@experian.com 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Experian Research: GenAI and data-driven decisioning are key competitive advantages for global business leaders