3 in 5 Companies Implemented a Sustainability Strategy in 2024: Euromonitor International

LONDON, Sept. 19, 2024 /PRNewswire/ -- More than 60% of global businesses implemented a sustainability strategy in 2024 but only 10% believe they are communicating their sustainability strategy effectively, reveals data analytics firm Euromonitor International.

Findings from Euromonitor's new Passport Sustainability platform show that in 2023, 20% of all sales globally were of products featuring sustainable claims. These products have achieved, on average, 1.5% higher sales growth over the past four years

Passport Sustainability helps businesses track performance of sustainability claims, understand consumer sentiment and craft effective strategies.The upgraded platform covers 11 industries, 25 global markets, 50 product categories and over 70 different sustainability claims.

Clear and honest communication to guard against greenwashing label

Maria Bogdanova, Senior Product Manager for Sustainability at Euromonitor International, said that the effectiveness of sustainable products hinges on clear and honest communication to guard against claims of greenwashing.

"While 'natural' remains the leading sustainability claim in value sales, its vague nature has raised concerns about greenwashing, particularly in the Beauty, Personal Care and Pet Care industries, where 39% and 37% of products respectively, feature 'natural' claims in 2023. Regulatory bodies in the EU and several US states are responding with bans on unsubstantiated sustainability claims."

Top Three Value Sales Claims by Industry – Organic, No GMO, Vegan/Vegetarian

Beyond Natural, clean labels such as Organic and No GMO and diet claims like Vegan and Vegetarian ranked among the top three in value sales across packaged food, beauty and personal care, pet care and consumer health.

Bogdanova said: "Breakfast Cereal leads the way, with over 20% of all products featuring a vegetarian claim followed by Sweet Biscuits, Snack Bars and Fruit Snacks with only 9%. The share of these clean products is expected to grow, driven by aggressive investments from global retailers like Tesco, Walmart, Albert Heijn, Carrefour, and Lidl. "

Spotlight on Zero Waste and B Corp Claims 

Zero Waste and B Corp are the most frequently recurring claims among the top five fastest-growing sustainability value sales claims. Zero Waste commits companies to take the opportunity to reduce raw material use and minimise waste.

Bogdanova said that B Corp certification, which signifies a company's commitment to social and environmental performance, is also gaining traction. Obtaining a B Corp certification is a lengthy process.

The Beauty industry leads the number of B Corp certified products with brands like The Body Shop, Dr Hauschka and Elemis embracing certification. The number of SKUs in staple foods and snacks with B Corp claim has increased by 49% and 40% over the last two years. 

To find out more about Euromonitor's Sustainability platform book a demo.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

3 in 5 Companies Implemented a Sustainability Strategy in 2024: Euromonitor International

NEW YORK and MIAMI and BUENOS AIRES, Argentina, Sept. 20, 2024 /PRNewswire/ -- Bresh has partnered with Carroll Street Capital to launch Bresh Global, an international media and branded live events platform. Bresh Global will accelerate Bresh's growth in the music and entertainment sectors, expanding its presence in key markets worldwide while continuing to deliver unforgettable live experiences.

Bresh Global will establish its headquarters in Miami, with additional offices in Los Angeles and Madrid, positioning the company for significant growth and new partnerships across the U.S., Europe, Asia, and Latin America.     

"Our mission at Bresh Global is to create human connections through entertainment and collective experiences," said Jaime James, founder of Bresh. "In a world increasingly dominated by digital interactions, live events have the unique power to bring people together and transcend cultures. With this expansion, we aim to bring moments of joy to new audiences on a global scale."

"We are excited about the opportunity to elevate Bresh to new heights," said Eduardo García Fernández, co-founder and Managing Partner of Carroll Street Capital and Chairman of Bresh Global. "This partnership brings additional resources to Bresh to accelerate its growth and introduce new verticals and formats worldwide."

With new capital and strategic industry partnerships, Bresh Global is poised for expansion and continued success.

For media inquiries, contact:
Jose Zamora, jzamora@carrollstreet.com 

About Bresh & Bresh Global
BRESH, the most beautiful party in the world, is an entertainment company deeply rooted in Latin culture, where happiness is pursued collectively. Since its inception in 2016, Bresh has grown to become a phenomenon captivating the imagination of young fans around the world. A favorite among the creative community, Bresh attracts millions of fans to its more than 500 annual events (including appearances at legendary festivals like Coachella, Lollapalooza, and Tomorrowland), in more than 100 cities and 20 countries. Bresh Global builds on this success, expanding into new verticals, formats, and markets to deliver exceptional experiences to fans worldwide.

About Carroll Street Capital
Carroll Street Capital is a New York based investment firm specializing in media and entertainment. With its extensive industry expertise, Carroll Street Capital partners with operators and management teams to build enduring global businesses, leveraging its broad networks and industry relationships to drive growth and unlock value.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

BRESH PARTNERS WITH CARROLL STREET CAPITAL TO LAUNCH BRESH GLOBAL, A GLOBAL BRANDED LIVE EVENTS PLATFORM