Discover the Star-Studded Lineup for GMIF2024 Innovation Summit in Shenzhen on September 27

SHENZHEN, China, Sept. 19, 2024 /PRNewswire/ -- On September 27, 2024, the "Third GMIF2024 Innovation Summit (Global Memory Innovation Forum)" will be held at the Renaissance Shenzhen Bay Hotel. The event is hosted by the Semiconductor Investment Alliance and the Shenzhen Memory Industry Association, co-organized by the Guangdong Integrated Circuit Industry Association and the Shenzhen Semiconductor Industry Association, and organized by JW Insights Consulting (Xiamen) Co., Ltd. and Haitong Securities Co., Ltd.

The Third GMIF2024 Innovation Summit, themed "AI Leads Memory's New Momentum" and with a keen focus on storage and memory, connects upstream and downstream enterprises in the semiconductor industry chain and academia. The summit brings together heavyweight guests from listed companies, industry leaders, experts, and investment institutions, including Peking University, Micron, Western Digital, Solidigm, UNISOC, Intel, Silicon Motion, Victory Giant, BIWIN, Arm, iFLYTEK, Rockchip, Allwinner, Montage, InnoGrit, DISCO, LAM Research, AMAT, Skyverse, Loongson, LKAUTO, QUANXING, Micro-Nano, OKN, Maiwei, Tytantest, AttachPoint, Maxio, Silergy, Heyan Technology and more. Through keynote speeches, panel discussions, and other formats, the participating enterprises will share insights on cutting-edge technologies, innovative products, and market trends in the industry.

This gathering convenes key representative companies from across the industry chain, providing attendees with opportunities for in-depth discussions and exploring limitless possibilities for business collaboration. For application manufacturers, the summit serves as a frontline platform to acquire the latest technological trends and innovative solutions, empower product innovation and enhance market competitiveness. Furthermore, the summit will contribute to fostering efficient interactions between primary and secondary investment institutions and enterprises by featuring the participation of renowned listed companies and industry leaders.

About GMIF

GMIF (Global Memory Innovation Forum) is the most important annual event of Shenzhen Memory Industry Association (SMIA). The forum aims to build a globally-focused, professional platform for the storage industry to collectively explore new technologies, applications, collaborations, and emerging opportunities. The Third GMIF2024 Innovation Summit is scheduled to be held on September 27, 2024 at Renaissance Shenzhen Bay Hotel. Under the theme of "AI Leads Memory's New Momentum", the summit aims to foster communication and interaction among both upstream and downstream enterprises in the storage industry. By promoting collaboration and complementary growth among industry partners, the GMIF seeks to help participating companies expand their product and brand reach and contribute to a thriving, win-win ecosystem in the global storage sector.

For more information about GMIF, please visit https://www.gmif.com.cn/.

Seek for Cooperation:
Ms. Liu, 18618416028, lin.liu@gmif.com.cn

Media Contact:
Ms. Gu, 15064010336, wenjing.gu@gmif.com.cn

Attendee Registration:
Mr. Mo, 17878125570, zengcan.mo@gmif.com.cn

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Discover the Star-Studded Lineup for GMIF2024 Innovation Summit in Shenzhen on September 27

Bata Celebrates 130 Years with a new Brand Campaign: "Make Your Way" 

LAUSANNE, Switzerland, Sept. 19, 2024 /PRNewswire/ -- Bata, one of the world's leading footwear companies, proudly celebrates its 130th anniversary with a new brand campaign named: "Make Your Way." This milestone marks a celebration of Bata's rich heritage, and an exciting evolution aimed at positioning the brand as one of the top choices worldwide. 

A New Era for Bata

The "Make Your Way" campaign reflects Bata's renewed focus on style, comfort, and affordability, aiming to attract a younger, trend-conscious audience while honouring its strong heritage. 

"This campaign is about inspiring self-expression and confidence. At Bata, we make shoes to accompany consumers as they create their own path in life and build their road to the future," says Sandeep Kataria, Global CEO of Bata. 

Strategic Vision

The new positioning, "Stylish, comfort-enhanced, affordable shoes for every side of you to make your way" aims to connect with today's fashion-conscious consumers, to expand Bata customers base and drive further growth. It will be communicated through Bata's key labels: "Bata", "Bata Comfit," and "Bata Red Label." This strategy positions Bata as the only major high-street footwear Retailer genuinely targeting 'Every Side of You' through authentic and heritage-rich in-house brands, covering every aspect of consumer life: dress, leisure and sport. 

Global Campaign Rollout

Developed with the agency &Rosàs, the global campaign includes media investments, in-store storytelling, and a redesign of Bata's e-commerce and social media approach.

Special Initiatives

It will also feature do-good marketing efforts to inspire and support women across various disciplines. Starting in September in Europe, Bata will introduce a special 130th-anniversary edition of women's ballerinas, supporting women in ballet and dance, fostering participation from diverse backgrounds, and aiding women facing economic challenges. The Ballerinas are a fashionable reinterpretation of the original Batovka, an innovative shoe launched in 1897 by Bata, which embodied the company's vision about quality & affordability. 

About Bata Group

Bata is one of the world's leading shoemakers, selling more than 150 million pairs of shoes annually. With comfortable fit, stylish designs, affordable prices, and responsible manufacturing, Bata customers can feel good in their shoes – from their head to their toes. Founded in 1894, the family-owned business operates in over 56 countries across five continents. Bata designs, manufactures, and retails its own footwear, constantly innovating to find the perfect fit. 

About &Rosàs

Founded in 2003, &Rosàs is a leading advertising and communications agency based in Barcelona, known for its consistency, market awareness, and loyalty. 

Press Contact 

Sarah Stocchetti
Global Corporate Communications at Bata Group 
E-Mail: sarah.stocchetti@bata.com 
Mobile: +41 79 724 60 68 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

"Make Your Way" Bata unveils brand evolution