The 2025 Spring/Summer Beijing Fashion Week concluded on Tuesday, embracing new consumer trends and creating innovative consumer experiences through various activities. This year's edition, running from Sept. 12 to Sept. 17, featured 74 online and offline events, drawing 297 brands. More than 30 percent of the brands were led by well-established designers and major names in the industry. A key highlight was the "China-Chic Creative Show", which focused on promoting homegrown brands. In addition, the event introduced a digital fashion segment, demonstrating the growing influence of digital technology within the fashion world. The fashion week also featured a forum on China's fashion economy under the theme "AI-driven innovation leads the future". The forum brought together industry leaders, scholars, prominent entrepreneurs, and fashion pioneers to explore how artificial intelligence, driven by new quality productive forces, is unlocking new opportunities for Chinese fashion brands and companies, helping them navigate future development trends. "This year, we introduced a program to support young designers. We aim to foster emerging talent through initiatives that cover everything from lreleases, showcasing, promotion and monetization," said Gu Weida, chairman of the presidium of organizing committee of the Beijing Fashion Week. The event also made its its efforts to turn the rich cultural resources of Yushu Zang Autonomous Prefecture, a city in northwest China's Qinghai Province, into commercial success. Designers and brands from both Beijing and Yushu, inspired by Yushu's cultural assets, collaborated to create collections, which were showcased on the Beijing Fashion Week. "Thanks to two years of continuous collaboration and innovation, the event has significantly elevated Yushu's popularity, helping local apparel companies with high-quality development and boosting the region's culture and tourism industry," said Zhao Liping, deputy head of Culture, Media, Tourism and Sports Bureau of Yushu. The Beijing Fashion Week, launched in 2016, leverages the city's rich historical and cultural heritage along with its international fashion industry resources to promote original design concepts from Chinese brands.
Beijing Fashion Week wraps up, highlighting China-chic, AI-driven innovation
Macao has been emerging as a global hub for conventions and exhibitions in recent years by exploring the enormous opportunities in the sector, driving the region to advance its economic diversification and embrace a brighter future.
Macao has received many awards this year, such as the Best Convention City (Asia) and the Best BT-MICE City, showcasing the recognition for and influence of Macao's exhibition industry.
More than 1,000 electronic game enthusiasts from all over the world gathered recently in Macao to participate in a esports themed event.
Su Zhili, organizer of the event, said that Macao's rich experience in hosting large-scale events, coupled with its good infrastructure, has driven him to choose the region as an ideal destination to hold such an activity.
"Macao has held many similar large-scale events. It has rich experience, and the facilities at the venue are relatively mature, so we can start our work comfortably," said Su.
During the first three quarters of 2024, Macao held more than 1,000 conferences and exhibitions in total.
"We will invite more professional, special conferences to be held in Macao and also cultivate more exhibition brands with international influence in Macao, so as to promote Macao's exhibitions to be more market-oriented, professional, international, digital and greener from various aspects. This is our goal," said Elaine Wong, member of the Macao Commerce and Investment Promotion Institute.
In addition, multiple large exhibitions and conferences, such as the Macao International Trade and Investment fair, the Macao Franchise Expo, and the International Infrastructure Investment and Construction Forum, are held regularly in Macao.
With the introduction of a series of policies and measures to facilitate the exchanges between the mainland and Macao, as well as the construction and development of the Guangdong-Hong Kong-Macao Greater Bay Area and the Guangdong-Macao In-Depth Cooperation Zone in Hengqin, Macao's convention and exhibition industry will embrace more opportunities for development in the foreseeable future.
"We have such a good industrial base in the Greater Bay Area. The mode of 'Convention and Exhibition + Industry' not only integrates the industries of Macao, but also the industries of the Greater Bay Area. In addition, Macao actively integrates into the national development and plays a role in the Belt and Road. Why are we so confident in Macao's convention and exhibition sector? Because it is backed by the motherland, and the country gives Macao great support," said Alan Ho, chairman of the Macao Association of Convention, Exhibition and Tourism Sectors.
Macao emerges as global hub for conventions and exhibitions, driving economic diversification and international recognition
