SK-II UNVEILS FIRST GLOBAL TRAVEL RETAIL FLAGSHIP STORE IN HAINAN AS MUST-VISIT DESTINATION

SANYA, China, Oct. 1, 2024 /PRNewswire/ -- Immerse yourself in global prestige skincare brand SK-II's first global travel retail flagship store at the Sanya International Duty Free Shopping Complex in Haitang Bay, Hainan. SK-II's first-of-its kind global travel retail flagship store is a must-visit destination in and of itself. A multi-sensory prestige skincare experience, it takes inspiration from the heritage, innovation and craftsmanship of its iconic and exclusive PITERAâ„¢.

SK-II's iconic ingredient PITERAâ„¢ is a naturally derived skincare ingredient crafted from a proprietary yeast fermentation process exclusive to SK-II, one that cannot be created artificially or synthetically. 

The fascinating story behind SK-II began in the 1970s when a team of scientists began a fervent quest to uncover a revolutionary ingredient that would make beautiful skin a reality. After a chance encounter in a sake brewery, they observed that the fermentation process made hands of aged sake brewers feel extraordinarily soft and youthful. It took years of research for scientists to isolate SK-II's iconic ingredient PITERAâ„¢ which is now at the heart of all products at SK-II.

Worlds of skincare, art and craftsmanship collide in SK-II's global travel retail flagship store as SK-II reimagines PITERAâ„¢ and rituals in the fermentation process that inspired its discovery.

An art exhibit inspired by how SK-II and PITERAâ„¢ transformed the skin of millions of women around the world mark the entrance of the store. A reflection of "More Youthful as You Age", this life-like exhibit is a nod to SK-II's first in the world longitudinal study from 1999 to 2011 which uncovered the groundbreaking skincare discoveries behind PITERAâ„¢.

At the centre of the store is a golden sanctuary — the LXP Experience. Guests are transported into the world of SK-II's most luxurious and crafted skincare series through an interactive art installation developed in partnership with international artist Studio Swine. Featuring 8 falling drops onto a basin shaped like the LXP cream, this symbolizes 8X^[1] PITERAâ„¢ power from Highest^[2] Concentrated PITERAâ„¢ in SK-II's LXP series. The drops burst upon skin contact, releasing a mist and continuously regenerate. This multisensory experience also combines a unique scent inspired by Hinoki wood and Sandalwood that pays tribute to SK-II's origins and an evocative soundscape, making it a truly one-of-a-kind theatrical experience.

Every detail in the flagship store has been designed to bring to life different facets of the world of PITERAâ„¢.

The product discovery area celebrates the craftsmanship behind SK-II's PITERAâ„¢ innovations. Gradient coloured spheres of natural material form the foundation of the tester bar, a symbolic reflection of the passing of time in fermentation. Guests can also appreciate specially commissioned PITERAâ„¢ inspired glass crystal art pieces by international artist Flavie Audi as they browse for SK-II products. Even the store walls are created with a special artisanal plaster technique inspired by SK-II's heritage.

SK-II is also elevating the skincare counseling experience to a ceremonial level. Luxuriate in SK-II's new Skin Ceremony with our SK-II Skin Experts where your skin is pampered with the reverence, mastery and care it deserves.

Guests can also look forward to a unique gifting experience inspired by SK-II's heritage only available at the SK-II global travel retail flagship store.

The launch of SK-II's global travel retail flagship store is also anchored by the launch of the Act of Craftsmanship — a LXP mega event experience from 30 September to 29 October in Sanya International Duty Free Shopping Complex, Block C, Haitang Bay, Hainan, China.

Explore the intricate parallels between the time-honored art of ceramic restoration and SK-II's new LXP Craftsmanship series, experiencing the artistry first-hand through an interactive showcase that illustrates SK-II's dedication to its ingredients, science, packaging, and sustainability. 

Get up close with a skilled craftsman as they restore ceramic with lacquer and gold to achieve unique works of art, each designed to be more beautiful than what came before. 

Bathed by the soothing sounds of the craftsmanship process, attendees witness how what was once imperfect can be transformed into beauty beyond compare – a direct analogy with the SK-II LXP Craftsmanship series, which transforms skin to a skin that is more beautiful than before. Skin that is strongly interconnected, set on a forward, radiant, firm, and plump trajectory. For beauty beyond plateau.

Attendees can also experience the intricately crafted five-step LXP skin ceremony to be the craftsman of their own beauty through personalised consultation with SK-II skin experts.

On 30 September, Act of Craftsmanship launch ceremony was held at the venue featuring friends of SK-II and representatives Lisi Danni, Lin Yun (Jelly Lin), and Deputy General Manager Teresa Bai and other partners from China Duty Free Group. 

"The unveiling of our first global travel retail flagship store in Hainan marks a significant milestone in SK-II. More than a retail store, we have crafted it to be a must-visit destination." shared Sue Kyung Lee, President, P&G Skin Care. "Consumers are at the heart of all that we do at SK-II. This is a testament to our continued commitment in raising the bar in crafting irresistibly superior experiences for them, especially in travel retail. We want to provide a sanctuary for travelers to immerse in the world of SK-II, PITERAâ„¢ and learn about their skin with our Skin Experts. Marking yet another first for SK-II, we are also thrilled to launch the Act of Craftsmanship Experience in Sanya, Hainan. Another first for SK-II and LXP in this era of new retail skincare experiences for us."

Flagship Address: Sanya International Duty Free Shopping Complex, Block C, Haitang Bay, Hainan, China
Opening Hours: 10am – 10pm daily. 

LXP Act of Craftsmanship ­Mega-event runs from 30 September to 29 October, 2024

About SK-II 

For more than 40 years, SK-II has touched the lives of millions of women around the world through skin and life transformation. The fascinating story behind SK-II began when a team of scientists began a fervent quest to uncover a revolutionary ingredient that would make beautiful skin a reality. After a chance encounter a sake brewery, they observed that the fermentation process made hands of elderly sake brewers extraordinarily soft and youthful-looking hands. It took years of research for scientists to isolate the one single yeast strain out of 350 yeast for SK-II's iconic ingredient PITERAâ„¢, a naturally-derived skincare ingredient crafted from a proprietary yeast fermentation process exclusive to SK-II. Since then, SK-II with PITERAâ„¢ has become a special secret shared by celebrities all over the world such as Haruka Ayase, Tangwei, Mei Nagano, Zhang Zi Feng and MINA of global girl group TWICE. For the latest news and in-depth information, please visit http://www.sk-ii.com.

About PITERAâ„¢

Iconic and exclusive to SK-II, PITERAâ„¢ is a naturally derived "miracle" skincare ingredient crafted from a proprietary yeast fermentation process that only SK-II owns. Packed with over 50 micro-nutrients – vitamins, amino acids, minerals and organic acids – the unique composition of PITERAâ„¢ harnesses the vital force of nature and is one that can't be achieved artificially or synthetically. PITERAâ„¢ resembles skin's Natural Moisturizing Factors. Skin recognizes and welcomes it, allowing it to be absorbed quickly and deeply^[3] into your skin delivering all goodness^[4].

[1] Based on average test result of skin measurement on NADPH (refer to Nicotinamide Adenine Dinucleotide Phosphate
Hydrogen in epidermis) in a product use study conducted by P&G internal lab, among 30 females who aged 30-50, in
2012, Japan, use base formula of highest concentrated PITERA essence for 4 weeks. The NADPH level is 8X higher than
base PITERA essence.

[2] Within SK-II

[3] Within stratum corneum

[4] Over 50 micro-nutrients

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

SK-II UNVEILS FIRST GLOBAL TRAVEL RETAIL FLAGSHIP STORE IN HAINAN AS MUST-VISIT DESTINATION

SK-II UNVEILS FIRST GLOBAL TRAVEL RETAIL FLAGSHIP STORE IN HAINAN AS MUST-VISIT DESTINATION

SK-II UNVEILS FIRST GLOBAL TRAVEL RETAIL FLAGSHIP STORE IN HAINAN AS MUST-VISIT DESTINATION

SK-II UNVEILS FIRST GLOBAL TRAVEL RETAIL FLAGSHIP STORE IN HAINAN AS MUST-VISIT DESTINATION

BANGKOK, Oct. 2, 2024 /PRNewswire/ -- The Rockefeller Foundation's AsiaXchange 2024 commenced in Bangkok, today, bringing together over 250 stakeholders to accelerate Asia's equitable green transformation. Over the course of three days, "Accelerating Asia's equitable green transformation: Taking a systems approach for climate action" features practical discussions on harnessing a systems approach, driven by synergies between individuals, communities, governments, the private sector, and financiers. This convening also celebrates The Rockefeller Foundation and the Thailand International Cooperation Agency's sixty-year partnership. The goal of this convening is to inspire, connect, and accelerate investment in climate solutions for the region.

During her opening remarks, Deepali Khanna, Vice President of The Rockefeller Foundation's Asia Regional Office, emphasized the 111-year-old philanthropic organization's ambition to bring a transformative shift in climate action. She said, "Asia has a unique opportunity to lead global climate action. With its ambitious commitments, extraordinary leaders, and advanced technologies, the region can build a green, inclusive, resilient future. We're committed to helping our partners realize this vision by ensuring innovative climate solutions reach the frontline communities that need them most."

Elizabeth Yee, Executive Vice President of Program Strategy at The Rockefeller Foundation, inaugurated the convening and set the stage by highlighting Asia's rich opportunity landscape for positioning itself as the leader in climate action. She was joined by Ho Ren Hua, CEO of Thai Wah Public Company, and Albert Park, Chief Economist at the Asian Development Bank, during the opening session discussing Asia's roadmap for balancing the region's economic growth with environmental resilience.

Post the session, the Hon'ble Deputy Prime Minister, Prasert Chantararuangthong, The Government of Thailand, the Chief Guest, at the event, addressed the convening. He highlighted that Thailand, like many countries in the region, understands the urgency of climate action. The country has been advancing its climate action agenda under the climate law (currently under parliamentary review) and through its Nationally Determined Contribution (NDC) of reducing greenhouse gas emissions by up to 40% with adequate international support by 2030, phase-out coal generated power by 2030, carbon neutrality by 2050; and net zero emissions by 2065. To achieve this mission, the Hon'ble Deputy Prime Minister, Prasert Chantararuangthong, Government of Thailand, said, "This is timely for all representatives from across all sectors in Thailand and the region to discuss practical solutions and how to finance them. AsiaXchange shows how philanthropic organizations can play an important role in supporting coordinated, high impact climate action. Thailand stands ready to work with both regional and global partners to share our sustainable development vision. Your expertise, resources, and networks will complement our national climate goals."

He further highlighted the importance of digitization in shaping a sustainable economy and society. He said, "The role of leveraging data in climate resilient planning and in public and private investments is key. Thailand has laid down a 4.0 economic vision for digital transformation across all industries. An example is the establishment of Thailand National Digital Platform, an initiative designed to facilitate the collection, analysis and dissemination of climate related data, enabling informed policy decisions, and targeted interventions."

The morning sessions also featured immersive discussions on green and resilient growth in Asia, led by Zou Ji, CEO of Energy Foundation China, Frank Rijsberman, Director General of Global Green Growth Institute, and Cassady Walters, Managing Director of Power & Climate at The Rockefeller Foundation.

A "Vox Populi" session brought together Asia's formidable voices for COP 29, featuring insights from leaders like CK Mishra, Former Secretary of India's Ministry of Environment, Forest & Climate Change, and Lin Yang, Deputy Executive Secretary of UNESCAP. The afternoon sessions covered a range of climate topics such as climate-informed health action, exploring ways to scale local investments through blended finance; and sharing experiences on net-zero journeys. The United Nations Economic and Social Commission for Asia and the Pacific led a compelling session on multiplying inclusive and sustainable business models. Plan International facilitated an important dialogue on youth voices in climate action across the Asia-Pacific region.

The first day concluded with a welcome dinner, celebrating The Rockefeller Foundation and the Thailand International Cooperation Agency's sixty years of partnership. The Foundation, with over a century of work in Thailand, continues to lead transformative initiatives across the region through its Asia Regional Office in Bangkok.

Over the next two days, through a series of dialogues and discussions, stakeholders will dive deeper into how to drive climate efforts anchored on people-first approach & systemic collaboration and mobilize domestic, regional & international finance that works for Asia.

About The Rockefeller Foundation
The Rockefeller Foundation is a pioneering philanthropy built on collaborative partnerships at the frontiers of science, technology, and innovation that enable individuals, families, and communities to flourish. We make big bets to promote the well-being of humanity. Today, we are focused on advancing human opportunity and reversing the climate crisis by transforming systems in food, health, energy, and finance. For more information, sign up for our newsletter at www.rockefellerfoundation.org/subscribe and follow us on X @RockefellerFdn and LI @the-rockefeller-foundation.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Rockefeller Foundation and Thailand International Cooperation Agency Celebrate 60 years of Partnership during AsiaXchange 2024