Major auto shows, held in around 20 Chinese cities, have become popular check-in spots during the ongoing week-long National Day holiday, attracting a lot of potential vehicle buyers to experience cutting-edge technologies plus customer-friendly novelties, as well as to place orders for their ideal car models.
Featuring around 1,000 vehicle models from nearly 100 domestic and international car manufacturers, the China Motor Show 2024 was bustling with visitors from Sept 29 to 0ct 5 in north China's Tianjin Municipality.
"I came to the auto show to take a look, as I heard that there are a wide range of cars and many car brands here," said Mr. Feng, a visitor.
"Consumer interest in buying cars is soaring with high customer flows. There is a great variety of promotional materials with good decorations. Our orders have reached a historical high for this period of the year, which is far beyond our expectations," said Mr. Xing, an exhibitor.
Meanwhile, more than 250,000 visitors attended the five-day auto show that just concluded on Saturday in Suzhou, east China Jiangsu Province, and over 20,000 vehicles were sold at the show, with a total transaction value exceeding four billion yuan (around 569.93 million U.S. dollars).
Compared with previous years, the car exhibitions across the country have notably enhanced their scale and creativity this year, with introducing diverse experiential scenes and entertainment activities, according to the China Council for the Promotion of International Trade's Automotive Committee, an organizer of the China Motor Show 2024.
"We created a 3,000-square-meter area that integrates entertainment, leisure, and parent-child interaction, together with a modified car show and an experience area. All of these are very attractive for family participation," said Zhao Yang, vice chairman of the Automotive Committee under the China Council for the Promotion of International Trade.
Auto shows transform into popular spots during National Day holiday
As the National Day holiday is coming to an end, the long break has revitalized urban commercial areas, with trade-in programs for consumer goods and multiple cultural and sports events attracting considerable crowds, resulting in a bustling consumer market across various regions.
The National Day holiday, starting on October 1 and known as a "Golden Week," is one of China's largest annual public holidays.
During the first five days of the holiday, an average of around 300 million trips were made daily, with bustling crowds at major scenic spots and museums. Nationwide, ticket bookings increased by over 37 percent compared to last year.
In Chengdu City of southwest China's Sichuan Province, naked-eye 3D experience program has attracted hordes of consumers.
"I took my child to experience it and hope that he can feel the charm of technology through these experiences," said Luo Zhiyong, a local in Chengdu City.
In the first four days of the National Day holiday, Beijing's 60 key commercial districts recorded a foot traffic of 26.969 million, marking a year-on-year increase of 20.9 percent. In east China's Jiangsu Province, key retail enterprises achieved cumulative sales of approximately 2.06 billion yuan (about 293.5 million U.S. dollars), a year-on-year increase of 13.5 percent. Key commercial areas in cities like Chengdu and Hangzhou also showed significant growth in both foot traffic and sales.
During the National Day holiday, various regions accelerated the promotion of trade-in programs for consumer goods, boosting the consumption of bulk commodities. The government allocated 60 billion yuan in subsidies for these trade-in initiatives, stimulating the holiday economy and invigorating market activity.
To ensure that consumers nationwide receive the freshest agricultural products from northwest China's Xinjiang Uygur Autonomous Region, China Post has utilized a green transport channel for fresh produce, helping local geographical indication (GI) products reach markets across the country.
"We primarily use air freight and express rapid delivery to transport our walnuts from Yecheng County to major cities within two to three days, ensuring that people can enjoy the freshest walnuts available," said Yan Qiang, general manager of China Post Xinjiang Yecheng County Branch.
National Day holiday sees booming consumption due to various stimulus measures
