Cities across China have been offering visitors rich and immersive cultural experiences through intangible cultural heritage exhibitions and hands-on activities during the seven-day National Day holiday, which began on October 1.
Throughout the holiday, large crowds have gathered at the China Arts and Crafts Museum in Beijing, waiting in line to explore its attractions. In addition to its permanent exhibits, the museum introduced a new exhibition themed "Splendid China", showcasing a wide array of traditional embroidery from various regions and ethnic groups across the country, alongside contemporary innovations in the art form.
Meanwhile, Tang Paradise, a large cultural theme park showing the lifestyle of the prosperous Tang Dynasty (618-907) in Xi'an City of northwest China's Shaanxi Province, saw daily visitor numbers surging by nearly 25 percent compared to last year. The park responded to the demand by tripling its daily performances of Xi'an drum music, an art form listed as a national ICH in 2006. Previously, the park had hosted just one performance per day.
"It was breathtaking when all the drums played together. The whole scene was incredible," said Wang Liuyi, a tourist.
A heritage street in Lijin County of east China's Shandong Province immersed visitors in the rich culture of the Yellow River, known as China's "Mother River" and the cradle of Chinese civilization. Traditional performances were staged, including drum shows and yangko dances, a rural Chinese folk dance, filling the streets with a festive atmosphere that drew in many curious onlookers.
Alongside the shows, many tourists also had the opportunity to create their own small clay items from the Yellow River mud, adding a personal touch to their cultural experience.
"The clay comes from the Yellow River, from our land. It's amazing how such simple material can be turned into exquisite crafts," said Zhang Yihan, a tourist.
According to China's Ministry of Culture and Tourism, nearly a thousand cultural heritage-related events were held nationwide during the holiday, blending heritage with tourism to enrich the experiences of travelers across China.
The National Day holiday, which runs from October 1 to 7, marks a peak period for travel and tourism in China.
Heritage tourism engages Chinese tourists with rich cultural experiences during National Day holiday
The golden hues of autumn, from natural scenery to harvest scenes and rural attractions, have not only added a bright splash of color across China but also sparked a boom in rural tourism during the country's week-long National Day holiday.
The Sumushan National Forest Park in Ulanqab City of north China's Inner Mongolia has become a prime spot for tourists to bask in the golden sea of birch trees. These towering trees, adorned in their autumn glory, drew visitors from all directions to marvel at the vivid display of fall.
The park's high-altitude areas even offered a unique spectacle of frost mingling with golden leaves, creating a stunning mix of gold and silver, prompting countless tourists to stop and snap photos.
Heading west, the poplar forests in Jinta County of northwest China's Gansu Province also entered their prime season, with the golden landscape drawing in tourists from all over the country, eager to capture its beauty.
Photographers were especially drawn to the scene, with many visitors donning traditional regional attire to capture the attraction's striking backdrop in their photoshoots.
"I stumbled upon photos of Jinta's poplar forest online, and I was amazed by its beauty. The park even provides photoshoot services, and the photos turned out great," said Li Min, a visitor.
Meanwhile, Shapotou, a unique location in northwest China's Ningxia Hui Autonomous Region where the Tengger Desert meets the Yellow River, has emerged as another top destination.
Known for its stunning combination of desert, river, mountains and oases, Shapotou whose literal meaning is "high sand dunes", offers a range of activities, including camel rides, zip-lining, and sheepskin raft rides, a traditional mode of transportation along the Yellow River.
"The contrast of the desert and the Yellow River is something you rarely see. It's a striking combination. My favorite part was the sheepskin raft ride because it felt like I was truly connecting with the Yellow River," said Song Yiwei, a tourist.
In the first four days of the holiday, Shapotou received over 110,000 visitors, and by the end of the holiday, the site is expected to host more than 160,000 people.
The National Day holiday also aligns with the harvest season in many regions, further enriching the tourism experience.
A small town known as Ledao in Shuangliao City of northeast China's Jilin Province draws tourists to its 4,000 mu (about 266 hectares) of golden rice fields.
One of the town's most popular features is a small train that runs through the sprawling fields, offering tourists a scenic ride. Originally running hourly, the train now operates continuously due to the high demand.
Visitors to Ledao can also climb a tower to admire intricate rice paddy art from above or participate in traditional craft activities like weaving with rice stalks or painting gourds.
"The vast expanse of rice fields is truly awe-inspiring. There's so much to see and plenty of scenic spots for photos. It's a fantastic spot for tourism," said Zhao Yimeng, a tourist.
Ledao is expected to welcome over 6,000 visitors during the holiday, marking a 10 percent increase year on year. The growing cultural and tourism sector has boosted the local economy, creating around 4,000 jobs and generating an estimated 4.2 million yuan (about 598,000 U.S. dollars) in income.
Ningling County of central China's Henan Province welcomed tens of thousands of visitors each day to its 220,000 mu (around 14,667 hectares) of pear orchards. The golden pears hanging from the trees provided the perfect harvest backdrop for tourists exploring the orchards. Many also visited the Pear Museum. The local tourism revenue reached 5 million yuan (about 712,408 U.S. dollars) during the holiday.
In Ningbo City of east China's Zhejiang Province, the ripened crops of corn and sorghum painted the countryside in shades of red and yellow. Visitors not only admired the harvest but also indulged in fresh local produce and unique cultural products at nearby rest stops.
Artificial golden landscapes have also proved popular. In Qu County of southwest China's Sichuan Province, idle houses in rural areas have been transformed into golden-hued guesthouses, perfect for the growing demand for laid-back and scenic escapes. Wooden cabins, surrounded by leaves, set the stage for visitors to relax and savor leisurely meals with friends in the countryside.
During the holiday, over 20 rural tourism spots in Qu County attracted more than 10,000 daily visitors, marking a 40 percent increase compared to regular days. A range of rural tourism products, blending local culture with leisure and relaxation, offered visitors a vibrant and festive holiday experience.
The National Day holiday, which runs from Oct 1 to 7, marks a peak period for travel and tourism in China.
Golden landscapes, vibrant rural tourism light up China during National Day holiday
